Sam Bradley
@sammbradley.bsky.social
i report on marketing for digiday and make a cool magazine called Counterpoint. he/him
Scientists found yeast growing inside the guts of a frozen mummy for thousands of years. They used it to create a “very, very good” sourdough bread.
Scientists find yeast in frozen mummy's guts, use it to make sourdough bread
More than 5,300 years ago, Oetzi the Iceman was strolling through the Alps on the border of Austria and Italy when he was killed by an arrow in the back.
cbsnews.com
always thinking about herbert ponting's terra nova expedition photographs
Really thrilled to learn that due to a huge outpouring of public support, Argonaut Books in the Edinburgh area will not have to compete with a Waterstones planned for around the corner. Kudos to Waterstones for listening and everyone on insta for being vocal. One of my very favorite UK bookstores.
things were better when the computer lived in its own specific room and you only went in there sometimes
I forgot about this for a while but the Bryce Elder "Sam Altman's kitchen" piece may be one of my favourite things I've read in business or tech history. www.ft.com/content/b180...
Ed Zitron@edzitron.com · last yr.The FT has been consistently good on this stuff, the only outlet to really take coreweave seriously, had great reporting, probably my fav business outlet. The Altman oil piece by bryce elder is one of the most devastating things I've ever read www.ft.com/content/b180...
Is manchester becoming too much like london? Come with me on a trip around a high rise city of OnlyFans creators, £6 pints and ever richer overseas students www.theguardian.com/uk-news/2025...
‘All those posh apartments. It’s a playground for the rich’: is Manchester turning into London?
£6 a pint, £199 a month for gym membership, £1,200 to rent a studio flat? The Guardian’s former North of England editor asks if the city she’s worked in for 12 years is changing for the better – or wo...
theguardian.com
wrote about rising YouTube ad spend by brands with @krystalscanlon.bsky.social on @digidaymedia.bsky.social digiday.com/marketing/go...
Google’s YouTube overtures gain traction among marketers refocusing on brand investments
YouTube is benefitting from prevailing winds propelling marketers toward brand spending.
digiday.com
so delighted the @filmhouseedinburgh.bsky.social is open again. caught Perfect Days a weekend ago (and then went down the road to watch Tornado); very tempted to go and see Throne of Blood on saturday www.filmhouse.org.uk/movie/throne...
Throne of Blood
Accompanying the 4K restoration of Kurosawa's retelling of Shakespeare's King Lear, Ran, we have two more of the Japanese master's Shakespearean masterpieces returning to Filmhouse this month. Akira K...
filmhouse.org.uk
been writing about zero click search a bit recently, inc this one about ad agencies trying to adapt digiday.com/marketing/ag...
Agencies create specialist units to help marketers' solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs on brands.
digiday.com
got stupidly sunburned today in the pentlands. red kites and buzzards enjoying the updrafts though
busy week in which I very responsibly but very boringly stopped writing a “FTC won’t let me be” headline before I could be tempted to put it into the @digidaymedia.bsky.social cms digiday.com/media-buying...
Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.
digiday.com
back in the saddle at @digidaymedia.bsky.social after a week in porto, with a piece on billboards activated by humidity and rising temperatures digiday.com/marketing/sp...
Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.
digiday.com
5. the real crime is cishet norms 4. my ordinary life is very literary 3. the real horror is living in the countryside 2. outer space is terrible for your mental wellbeing 1. driving and listening to the velvet underground
Stephen Bush@stephenkb.bsky.social · 2y agoMy favourite film genres: 5. She made one mistake! TWO mistakes! 4. Office politics 3. Godzilla is our grief 2. I can't believe it's not Borges 1. Love conquers all
when i was about 15, i stayed over at a friend’s house. we ordered pizza and rented inland empire from blockbuster. thought we were getting a crime flick. nope! what a picture!
from the top of west kip, on sunday. spotted a pair of merlin falcons and a hare in the snow
Sophie Smith's piece in the LRB on the rape trial, and on men in general, is chillingly, vividly brilliant. Via @helenbarrett.bsky.social www.lrb.co.uk/the-paper/v4...
Sophie Smith · Sleeping Women: On the Pelicot trial
Gisèle Pelicot doesn’t conceive of her now ex-husband or the other men who raped her as ‘bad apples’, aberrations...
lrb.co.uk
The NYT was a wonderful “Lives They Lived” section today. I never expected to see such a beautiful obit for a sea otter! Pretty cool. www.nytimes.com/interactive/...
Rosa, the Orphaned Sea Otter Who Became a Foster Mom to 15 Pups
Despite never having had offspring of her own, she was an instinctive caregiver.
nytimes.com
here’s my last story of the working year, reported with @martyswant.bsky.social it’s about the companies selling tools that purport to monitor what chatgpt is saying about brands behind their back digiday.com/marketing/ma...
Marketers have a new audience to worry about — large language models
Tech firms are creating new ways to understand how large language models perceive their brands.
digiday.com
6 hours under martial law: a drunk scene report from Seoul www.theverge.com/24312920/mar...
6 hours under martial law in Seoul
On the ground from the protests outside the National Assembly building
theverge.com
beep beep! i wrote about what brands are up to at the las vegas gp digiday.com/marketing/at...
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
digiday.com
wouldn’t normally post baked goods on main, but i made it to lannan today before they closed and had a genuinely excellent date bun
