How important has your professional network been to your journey? Eleven years ago, I started WO Strategies with a baby who often didn’t sleep, a laptop, and a supportive professional network that pointed me toward my first client...
Katherine Watier Ong
@kwatier.bsky.social
Accomplished multi-industry digital marketer. Owner, WO Strategies --we work to ensure that #science is found in search. #SEO speaker. Podcast host of Digital Marketing Victories. https://wostrategies.com/digital-marketing-victories-podcast/ #hEDS/MCAS
Want to know how to get better at storytelling? Patti Sanchez says: • Read great writers. • Study people. • Practice empathy. • Tell more stories. These are simple advice that compounds over time. Do you agree? #softskills #communicationskills #marketingtips
Helping people accept change starts with a story. Patti Sanchez shares a simple storytelling framework every marketer and leader can use. A great lesson in soft skills. Listen now! #communicationskills #softskills #storytellingframework
SEO isn't dead in the age of AI, it's the foundation. The top two AI citation ranking factors are URL accessibility and search rank. Microsoft confirms crawlability, metadata, and internal linking still matter. Build on solid ground. 🧱🔍 #SEO #LLM #AcademicPublishing
Reddit and YouTube now drive 78.2% of all AI citations. The twist: 94% of those go to long-form video, not Shorts. If AI answers are becoming the new search results page, organic visibility now runs through video built to be cited, not just watched. #YouTubeSEO #AIOptimization
Technical skills matter in marketing — but emotional intelligence does too. This episode explores how empathy and relationship-building can strengthen your career. #TBT #emotionalintelligence #softskill #marketingskill
Your website's best content might be invisible to AI. Tabs and expandable menus get skipped, PDFs lack the structure LLMs rely on, and text baked into images can't be parsed at all. Worth checking what's actually crawlable. #TechnicalSEO #AIVisibility #AcademicPublishing
Elizabeth Linder of Kick Point joined our podcast last month to talk about staying grounded through AI overwhelm in SEO. She just published a framework to go with it: a self-audit to help you figure out what's actually worth learning. kickpoint.ca/ai-prioritiz...
AI can edit your writing. It can't replace your perspective. Patti Sanchez shares why your human experience is your biggest communication advantage—and how to become a good storyteller in the AI era. #softskills #storytelling #marketing #communicationskill
Subfolder or subdomain? Site structure decisions can affect how search engines interpret your content and authority. This quick episode breaks down the tradeoffs. #throwbackthursday #sitestructure #techseo
Storytelling isn't just a marketing tactic—it's a competitive advantage. Patti Sanchez explains why storytelling is a soft skill that starts with empathy, why AI can't replace it, and how to get better at storytelling in today's marketing world. Listen now 👇
How do you choose the best social media platforms for your audience? Our step-by-step guide removes the guesswork from your strategy, helping you optimize right away. #socialmediaguide #seo #socialmediastrategy #googlediscovery #marketingtips
Feeling bogged down by time-consuming SEO tasks? This detailed workflow template is here to streamline your process and boost productivity. #aiprompt #seo #automation #seoworkflow #productivity
AI creates endless information. Successful marketers learn how to prioritize. Elizabeth Linder explains why prioritization may be the most important skill for SEO professionals today.
As AI search becomes more prevalent, traditional SEO tactics aren't enough. This guide helps you understand how AI Overviews evaluate content and what you need to do differently. #aisearch #contentstrategy #seoevolution
Reddit can be an incredible #SEOresearch tool. You’ll find real questions, real language, and real pain points your audience cares about. You can use these for your AI prompts, and becoming more familiar with Reddit is essential to appearing in AI answers, as its one of the top sources of citations.
Learning AI optimization doesn't have to be overwhelming. Start with one topic. One article. One lesson. Elizabeth Linder shares practical advice for building an AI learning habit that actually sticks.
Thanks to those who joined me at the summit on how to optimize content for AI answers last week. As promised, here's my deck. Feel free to reach out if you have questions!
"expect further cases and if more birds came into the clinic, every precaution and surveillance testing would be performed" "We are advising members of the public that are finding sick or dead birds to use the emergency animal disease hotline and contact DPIRD" www.abc.net.au/news/2026-06...
Vet's chance discovery of first H5 bird flu variant case during beach walk
A walk along the beach with a friend turned into the significant discovery.
abc.net.au
Both totally unnecessary and extremely funny that the Guardian has an interactive graphic for you to change the color of the US flag's blue to the color of the Reflecting Pool from 8 to 19 June and counting
What happens when SEOs think like product managers? Adam Gent shares how product thinking can help get SEO recommendations implemented. #softskills #seotip #productmanagement
All non-Google LLMs crawl your accessibility tree. Clean accessibility = bot-friendly site. Learn how to make your site accessible AND optimized for AI in one move. Join Marcy Rye's session today at 3PM ET / 12PM PT! #Accessibility #LLMs #A11y
AI is changing search, but many of the most valuable SEO skills aren't going away. Elizabeth Linder shares why communication, adaptability, and strategic thinking may become even more important in the future.
Excited to be speaking at the Digital Strategy Summit again next week! It’s a 5-day online summit built for nonprofits, advocacy & social impact orgs. My session on Thu, June 18 is all about pivoting your writing to show up in Search Engine and LLM's AI Answers. A relevant skill to build now.
Mentorship is one of the most powerful ways to grow in digital marketing. In this episode, Silvia Martin discusses how to find mentors, become one yourself, and build stronger career connections. #softskills #mentorship #careergrowth
Man, Republicans sure do love finding new ways to say "we think n*****s shouldn't be allowed to vote."
Comer: "What we're seeing especially in the blue states is there is rampant fraud, especially in the minority communities"
Feeling behind on AI and SEO? You're not alone. Elizabeth Linder joins me to discuss how SEOs can stay current without trying to learn everything at once, and why strong SEO fundamentals still matter. Tune in to learn more! #prioritization #seo #ai #podcast
Automation can free up time for the work that really matters. In this episode, Joe Casabona talks about using automation and storytelling to make your marketing more effective. #tbt #automationtip #softskill
Google Discover traffic can spike quickly when your content resonates. But it requires a different strategy than traditional SEO. This episode shares a few tips to get started. #tbt #contentstrategy #seotip