My latest @bmj.com Opinion argues we need to extend trusted clinical voices into today's digital information ecosystem, learning from creators who already know how to engage online. www.bmj.com/content/394/...
Trust in doctors and nurses remains high, but patients are still turning elsewhere
The health information crisis isn’t that patients have stopped trusting healthcare workers—it’s that trusted clinical voices are often absent from the places patients look for answers Before generati...
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