Dr Melody Taba

@melodytaba.bsky.social

Research Fellow at the Sydney Health Literacy Lab, University of Sydney. Researching young people, social media health communication & digital health literacy📲

Racism, socio-economic disadvantage, trauma and structural barriers are just some of the compounding factors faced by multicultural young people when accessing – or attempting to access – mental health care. That's among the key findings of this new report ⬇️

Can social media-style interventions improve digital health literacy? We ran an RCT with 2000+ people to test a TikTok with a science communicator, animated video and health literacy-friendly text and found: All 3 formats improved digital health literacy! doi.org/10.1007/s116... #AcademicSky 🛟🧪

The Effects of a Short Video Intervention on Digital Health Literacy Skills: An Online Randomised Controlled Trial - Journal of General Internal Medicine

Background Social media has an influence on public health communication. There are growing concerns about digital health literacy, and how younger adults find good-quality health information online, and their ability to use and appraise it. Objective To test a digital health literacy intervention addressing critical appraisal of online health information for younger adults focused on three core elements: Who said it? When did they say it? Why did they say it? Design Participants were randomised to receive the intervention via one of three formats: (1) a short-animated video, (2) a TikTok-style short video, (3) literacy-sensitive written text, or (4) a control group. The primary outcomes were critical digital health literacy (critical DHL) and engagement. The secondary outcomes were digital health literacy (DHL) measured by eHEALS, acceptability, personal relevance, intentions to share and novelty. Participants Participants aged 18–39 were recruited via an online social research panel. Key Results The sample (n = 2124) included 54% women; 50% had no university qualifications and 30% reported inadequate health literacy. The critical DHL mean score was significantly higher across intervention arms compared to control: control 8.5 out of 19 (SD4.7); text 11.0 (SD4.5); animation 10.9 (SD4.6); TikTok 10.4 (SD4.7) (p < 0.001). Engagement showed no significant differences across arms. All intervention arms increased eHEALS scores compared to control (p < 0.001). Acceptability and intention to share were high across all interventions (scored > 16/21 and > 3/5, respectively). Text scored highest on personal relevance (p = 0.003) and animation scored highest in novelty (p = 0.054) compared to TikTok. There was an interaction effect with gender with TikTok and text intervention arms showing a greater impact on men than women compared to control (p = 0.010). Conclusions Brief, scalable social media–style interventions can support critical health literacy skills in younger people. Further research is needed to understand how different formats perform in real-world social media environments. Trial Registration Prospectively registered with Australian New Zealand Clinical Trials Registry: trial number ACTRN12623001229662, trial registration date: 29/11/2023.

doi.org

Can social media-style interventions improve digital health literacy? We ran an RCT with 2000+ people to test a TikTok with a science communicator, animated video and health literacy-friendly text and found: All 3 formats improved digital health literacy! doi.org/10.1007/s116... #AcademicSky 🛟🧪

The Effects of a Short Video Intervention on Digital Health Literacy Skills: An Online Randomised Controlled Trial - Journal of General Internal Medicine

Background Social media has an influence on public health communication. There are growing concerns about digital health literacy, and how younger adults find good-quality health information online, and their ability to use and appraise it. Objective To test a digital health literacy intervention addressing critical appraisal of online health information for younger adults focused on three core elements: Who said it? When did they say it? Why did they say it? Design Participants were randomised to receive the intervention via one of three formats: (1) a short-animated video, (2) a TikTok-style short video, (3) literacy-sensitive written text, or (4) a control group. The primary outcomes were critical digital health literacy (critical DHL) and engagement. The secondary outcomes were digital health literacy (DHL) measured by eHEALS, acceptability, personal relevance, intentions to share and novelty. Participants Participants aged 18–39 were recruited via an online social research panel. Key Results The sample (n = 2124) included 54% women; 50% had no university qualifications and 30% reported inadequate health literacy. The critical DHL mean score was significantly higher across intervention arms compared to control: control 8.5 out of 19 (SD4.7); text 11.0 (SD4.5); animation 10.9 (SD4.6); TikTok 10.4 (SD4.7) (p < 0.001). Engagement showed no significant differences across arms. All intervention arms increased eHEALS scores compared to control (p < 0.001). Acceptability and intention to share were high across all interventions (scored > 16/21 and > 3/5, respectively). Text scored highest on personal relevance (p = 0.003) and animation scored highest in novelty (p = 0.054) compared to TikTok. There was an interaction effect with gender with TikTok and text intervention arms showing a greater impact on men than women compared to control (p = 0.010). Conclusions Brief, scalable social media–style interventions can support critical health literacy skills in younger people. Further research is needed to understand how different formats perform in real-world social media environments. Trial Registration Prospectively registered with Australian New Zealand Clinical Trials Registry: trial number ACTRN12623001229662, trial registration date: 29/11/2023.

doi.org

✨ New special issue✨ I’m thrilled to be guest editing my first special issue, “Communicating with Young People” for Health Literacy and Communication Open alongside A/Prof Stephanie Partridge. If you’re working in youth health literacy or communication, we’d be delighted to see your work! 🔗 below

Infographic advertising special issue. It features a stock image of young people and text that reads: Special Issue. Communicating with Young People. Manuscript deadline 30 November 2026. We invite submissions that examine how health literacy and communication can be strengthened to improve health and wellbeing amongst young people, their families and health systems. Explore communication and health literacy strategies that can support children, adolescents and young/emerging adults across diverse health contexts.

✨ New special issue✨ I’m thrilled to be guest editing my first special issue, “Communicating with Young People” for Health Literacy and Communication Open alongside A/Prof Stephanie Partridge. If you’re working in youth health literacy or communication, we’d be delighted to see your work! 🔗 below

Infographic advertising special issue. It features a stock image of young people and text that reads: Special Issue. Communicating with Young People. Manuscript deadline 30 November 2026. We invite submissions that examine how health literacy and communication can be strengthened to improve health and wellbeing amongst young people, their families and health systems. Explore communication and health literacy strategies that can support children, adolescents and young/emerging adults across diverse health contexts.

I've said before that my focus is on media literacy for adults, since a) people DIDN'T have it in school, b) adults do things like vote RIGHT NOW. There IS good youth curriculum, though not always the will to use it. If you have kids or grandkids, here are a couple of options. (Or share this!)

New on my (NEW) personal blog! Health Literacy Glow-up #1: Usable Infographics. The three tips from this one: use relevant illustrations, write in active voice, and focus on action over facts. Sounds simple. Surprisingly rare in the real world. 🛟 😷 🧪 #academicsky #commsky

Health Literacy Glow-up: Usable Infographics

Use the Suitability Assessment of Materials to improve your infographics. 3 evidence-based tips: relevant illustrations, active voice, and action-oriented content.

samuelanimates.com

📢 Call for Interview Participants for PhD Project 🗣️ I am seeking interview participants who 💫 currently hold or have previously held beliefs that could be called conspiracy theories 💫. I am assessing how knowledge and belief systems are formed online.

To address social media platforms' influence on academic research, @raffaelheiss.bsky.social and I draw on lessons learned from industry-academy collaborations in other fields. Industry influence can be subtle, so we need policy reforms, plus critical academic debates and clear ethical guidelines.

Raffael Heiss@raffaelheiss.bsky.social · 6mo ago

Do #socialmedia #platforms influence academic research? Little reason to assume they don’t. They fund research and control data access—amplifying industry influence across the research cycle. New comment w/ @freiling.bsky.social: www.nature.com/articles/s41... #DataAccess #ResearchIntegrity #DSA