Mike

@mike.buffer.com

Product marketing @buffer.com || Always Be Zagging newsletter: abz.beehiiv.com

This is one of our favorite new Buffer features. It's an alt text generator that makes images work for people using screenreaders. Generate, save, post, done. ✨

If you have a boychild aged somewhere between 4 and 7, you know that they have a curious mind and a penchant for violence. My 4 year old is particularly obsessed with how various animals would fare against each other in a duel to the death.

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Never thought I'd end up playing space invaders instead of working on a product newsletter but here we are... it was actually a nice little interruption!

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The key to marketing is doing interesting things first, then talking about those things. A lot of marketers get this backwards. They skip the doing and go straight to the talking. The doing is the marketing.

Silicon Valley / growth marketers have apparently just discovered "taste", "storytelling", and "brand". Welcome to the bright side 🤝

Interesting that both Anthropic and OpenAI used their Super Bowl ad spots to reposition rather than reinforce position. Anthropic is known for professional tooling but their ad targets consumer use cases. OpenAI is known for consumer use cases but their ad targets developers.

Giannis is a HOF, once in a generation type player. Bulls should give up anything and everything to get him. Bulls fans saying they won't give up Matas in a deal are out of their minds. He's a great prospect but the likelyhood of him approaching anywhere near Giannis' value is < 5%.

Hi, this is Amanda from Buffer’s product team. 👋🏽 I wanted to share a quick update on what we’ve been working on with the Buffer API and Developer Portal. First, thank you to everyone who’s been testing and sharing feedback. It’s been so helpful, and we’re building with that input in mind. 💙

Welcome to Customer Experience Island... 🏝️ Alliances were formed. Changelogs were built. Not everyone made it out. (It's the last full week of the year at Buffer which means it's CX Week. This is where cross-functional teams play Santa and ship gifts to our users.)

Do product marketers over-index on launches? We obsess over them, yet they're only a small slice of go-to-market. Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.

103.5 million social posts have been posted via Buffer this year so far. We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊 The top emoji appeared in more than 9 million posts. Can you guess which one it is?

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Great marketing is earned. You have to DO interesting, memorable things, consistently. You can't predict when you're going to own the moment, when you'll command attention. You can't summon it out of thin air.

Creators who reply to comments on Bluesky see a 5% lift in engagement. Now you can manage all your comments in one place with Buffer! 🎉 Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect. 🔗 Learn more: buffer.com/community

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I switched from ChatGPT to Claude this week. Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI. OpenAI has repeatedly said one thing and done another. Anthropic has been mostly consistent in their messaging.

Feature request/idea for LinkedIn 👇 An option to see someone's posts on LinkedIn before accepting their invitation to connect. I don't want to follow someone who is going degrade my feed experience.

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