Mike Murphy

@mikemurph.bsky.social

What did you do that for?

Lovely idea, hope it works. Absolutely not Couch to 5k, which was exclusively focused on people who had never had athletic or sporty habits, and so it grew a new market exponentially. This is getting lapsed readers to read more, not grow new readers. www.theguardian.com/books/2026/a...

Could a couch-to-5k for books get you back into reading?

With smartphones stealing our attention, we’re picking up fewer books than ever. A novelist shares her eight-week scheme to get you back into the habit

theguardian.com

One minor benefit of not being on X is not having to see United supporters insisting they'll get an Everton player for half the asking price just because. And then they spend twice the fee on a lesser player. Doing 'The Yoro' as it's known.

In 24 hours Infantino has put out a long social post pitying people who haven't taken joy from the World Cup, and started the sale of 10% of FIFA to Jared Kushner's brother. He's in charge of the timing of both of these announcements, incredibly.