MockTale

@mocktaleapp.bsky.social

MockTale is an app for #NonAlcoholic drinkers to search, discover, and rate beverages and the places that carry them. Available now! Download today and tell your tale! https://mocktaleapp.com/home

These #nonalcoholic nerds have been nose to grindstone in chemistry trying to replicate the "burn" of alcohol to replicate the total sensory experience of all our favorite drinks, sans the booze. This could revolutionize the entire segment. We are on the edge of our seats to see if they succeeded.

Monique Hayward@moniquehayward.bsky.social · 2w ago

Nearly a year of R&D and DRISCOLL Dry has made it onto a bottle. 😊🍸 We have 6 dev samples of our nearly final zero-proof tequila formulation. Four are headed to trusted bartenders/mixologists for candid evaluation. From the lab → to the label → next stop: behind the bar. #ZeroProof #CraftBeverage

"Non-alcoholic" drinks are defined as any beverage with less than 0.5% alcohol by volume. The reasoning for this is most NAs are actually alcohol removed, and trace amounts are nearly impossible to eliminate, while the low content means the body processes the alcohol faster than it can be consumed.

truthinadvertising.org@truthinads.bsky.social · 3w ago

Your Nonalcoholic Beer May Actually Have Some Alcohol in It Sales of alcohol alternatives are surging; consumers and industry officials seek more transparency www.wsj.com/business/ret...

Saw something that hadn't occured to us before today. A man sat down and ordered a Black & Tan with normal Harp but #nonalcoholic Guinness. Brings the whole pint down to less than 3% ABV without sacrificing any flavor. Drink them all night without worry for the morning. Smart.

Pic of a Black & Tan beer cocktail.

It was a pleasure speaking with Bero founder Tom Holland about the World Cup, a new shandy line, and expanding retail through a partnership with Chase. Read more about how Holland's friendly neighborhood lifestyle brand is riding the sober wave in my latest for @fastcompany.com.

How Tom Holland's nonalcoholic beer brand is riding the sober wave

Bero is positioning itself as the go-to for social drinkers who skip the booze—from Target aisles to World Cup watch parties.

fastcompany.com