Phil Mellows

@philmellows.bsky.social

Freelance journalist and co-author of Beer Breaks in Britain: www.philmellows.com, @BeerBreaks.bsky.social, @drinkingstudies.bsky.social, @britbeerwriters.bsky.social

Fascinating stuff from @boakandbailey.bsky.social on pubs during the 1966 World Cup. We were at the seaside on holiday and I remember watching the final in a pub, the children's room, on a tiny screen in the corner - while playing table-tennis, my preferred sport boakandbailey.com/2026/07/pubs...

Pubs and the 1966 football World Cup | Boak & Bailey's Beer Blog

Sixty years ago England was hosting the football World Cup and pubs were very much part of the story.

boakandbailey.com

This, in the event that you’re interested, is one of my favourite beers. Moot Ales Giddy Edge, brewed on site at the Red Lion in Matlock. I haven’t seen it anywhere else so perhaps rarity plays a part in its appeal. It’s definitely good, though. Hoppy and strong yet refreshing.

A pint of deep golden cask ale, pub scene in the background.

ICYMI, here's the most striking finding from our new paper on reformulation in the British off-trade alcohol market: This graph shows the proportion of beer sales which are below 3.5% ABV. The dashed line shows the date that duty rates for 2.8-3.4% beer was cut. 1/4 of beer sold in 2025 was <3.5%!

A line chart with 3 separate lines showing the proportion of beer sales coming from products below 3.5% ABV (excluding no/low alcohol products) measured in terms of: 1) the volume of beer, 2) the volume of alcohol and 3) the amount of money spent. All three measures are very low (less than 3% of the market) and falling between 2018 and mid-2023 when taxes were cut on 2.8-3.4% beer. Immediately after this change the volume of lower-strength beer jumps to 10-15% and then continues to rise, eaching 15-20% for alcohol volume and sales value and almost 25% for product volume.
Colin Angus@victimofmaths.bsky.social · last mo.

New paper klaxon: Our analysis of reformulation (when alcohol producers change the strength of their products) in the British alcohol market 2018-2025 has just been published in @apsad-dar.bsky.social. I think some of our findings are pretty striking... doi.org/10.1111/dar....

An image of the head of the journal article: How have alcohol producers changed the alcohol content of their products? A descriptive analysis of reformulation in the off-trade alcohol market in Great Britain, 2018-2025