New podcast episode! 🚨 In the latest Beers & SEO with Barry & Steve, @stevewb.bsky.social and I talk about AI content flagging in LinkedIn and Substack, AI and social reports in GSC, and how to do competitor research properly. Catch it on your favourite podcast platform: plinkhq.com/i/1860544621

How to turn news articles into assets for AI search searchengineland.com/turn-news-ar...

How to turn news articles into assets for AI search

Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.

searchengineland.com

AI Search Optimization (GEO, AEO): What is it, Common Errors & How to Optimize AI for Success www.youtube.com/watch?v=7hrG...

AI Search Optimization (GEO, AEO): What is it, Common Errors & How to Optimize AI for Success

In the first episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, do's and dont's of AI Search Optimization with guests…

youtube.com

AI Search Isn’t Replacing Google, It’s Layering On Top www.searchenginejournal.com/ai-search-is...

AI Search Isn't Replacing Google, It's Layering On Top – Similarweb Data

Similarweb data shows 95% of ChatGPT's outbound clicks land on just a handful of sites, reshaping how publishers should value AI referral traffic.

searchenginejournal.com

The movie ‘Aftersun’ (2022) will fuck you up. It’s been an hour since the credits rolled and I’m still shook.

Finished ‘Slow Gods’ by Claire North last night. Can you feel grief for a fictional society? For fictional people? Fictional love? It’s the first book of this author I’ve read. It most certainly will not be the last.

Having a blast in Glasgow at the 2026 Commonwealth Games.

Too many publishers think nothing is their fault and everything is Google's fault.

Glenn Gabe@glenngabe.bsky.social · 2w ago

Remember, some of those drops in traffic are due to major algorithm updates + AI and NOT just AI. The threat of blocking is also a negotiating tactic (especially with Reddit). Their $60M contract is up for renewal and they just dropped with their AI translations getting hit by the May core update.

Unexpected movie moments that make you cry? I'll go first. Aliens (1986), after the alien queen is yeeted out the airlock, and Newt flies into Ripley's arms saying 'mommy'. Makes me cry like a baby. Every damn time.

"SeO iS DeAd" 🤡

So scraping Google's search results is legal, even though it's against their T&Cs.

Barry Schwartz@rustybrick.com · 2w ago

Google's lawsuit over SerpApi scraping its search results has been dismissed www.seroundtable.com/google-lawsu... #google #legal #lawsuit #serpapi #seo #crawl #scraping

No, Spain did not edit Trump out of their World Cup picture. They just cropped a shot where he was already at the edge of the podium. We don't need to invent new lies to counter Trump's.

"Overall, the results suggest that AIOs divert traffic away from publishers without improving the user experience or quality of engagement for websites." So, basically, AIOs help nobody and hurt everyone. papers.ssrn.com/sol3/papers....

The Odyssey is a horror movie. (And it’s fucking brilliant.)

Argentina losing due to a TMO (rugby VAR) call really is the cherry on top. Chef’s kiss. #ARGvENG #NationsChampionship #Rugby

I will never forgive Lyra’s murderers and anyone even remotely involved with her death. ‘Not guilty’ is not the same as innocent. May her memory haunt them to the end of their days. www.bbc.co.uk/news/article...

Lyra McKee murder trial: Three men found not guilty of murdering the journalist

The 29-year-old was shot while observing rioting in Londonderry in April 2019.

bbc.co.uk

Google accepts need for 'new value exchange' with publishers pressgazette.co.uk/platforms/go...

Google accepts need for 'new value exchange' with publishers

Google is exploring new types of AI partnerships and has proposed an independent regulation body in a policy paper on AI governance in the US.

pressgazette.co.uk

Google Discover grouping publishers together below AI summary pressgazette.co.uk/platforms/go...

Google AI changes could deal further blow to publisher Discover traffic

Google appears to have started grouping publishers together in the Discover feed with a prominent AI summary when they cover related stories.

pressgazette.co.uk

Google begins testing the rollout of Top Stories carousels within AI Overviews www.seroundtable.com/google-top-s... via @lilyray.nyc #google #googleaioverviews #googletopstories #googlenews #googleuserinterface

Genius.

Cyrus Maxx@zyppy.com · last mo.

Wish you had screenshots like these with your winning Google traffic? Need to show the boss evidence of your SEO brilliance? Now you can! I built a Google Traffic Simulator that generates traffic charts for any value you choose. Now, anyone can be an SEO genius zyppy.com/traffic-simu...

Remember: 🚀 Five trillion searches a year is... 🚀 87 billion clicks a month.... 🚀 2.8 billion clicks per day... 🚀 119 million clicks an hour... 🚀 33,000 clicks every single second that Google sends to the open web. #seo #publishing #contentmarketing #journalism

There’s a word for this. What was it… hang on, it’s on the tip of my tongue… Oh yes. Spam. It’s called spam.

Glenn Gabe@glenngabe.bsky.social · last mo.

Oh boy, brace yourself :) -> Time chief operating officer Mark Howard has explained how the US newsbrand is already commercialising an invisible bot-readable version of its website which is used to promote sponsored content

New pod alert! In the latest episode of Beers & SEO with Barry & Steve, I drink a strong cask-matured ale whilst we talk about Google's new features for publishers, AI's impact on traffic, audience loyalty strategies, prompt tracking's value, and more! Link to the pod: plinkhq.com/i/1860544621

If AI Is Sentient Then So Is ‘Age of Empires II’ www.404media.co/if-ai-is-sen...

If AI Is Sentient Then So Is ‘Age of Empires II’

“The point of the paper is to formally show that we anthropomorphise too readily."

404media.co

“… the conversation stops being about AI standards and starts becoming a conversation about organisational architecture.”

Jono Alderson@jono.id · last mo.

Every new AI standard exposes and amplifies the cost of your technical debt. Standards like llms.txt and WebMCP - and whatever comes next - are revealing how (unnecessarily) expensive change has become inside most organisations. www.jonoalderson.com/conjecture/t...

At the News Publishers Day in Prague today, organised by Google and CTK. I’ll be on stage in the afternoon to talk about how AI has changed SEO.

Prague is rather lovely.

I am not a violent man. But, at some point in the last few decades, we seem to have forgotten that the only good Nazi is a dead Nazi.

It Is Trivially Easy to Use Reddit to Manipulate AI Search, Research Suggests www.404media.co/it-is-trivia...

It Is Trivially Easy to Use Reddit to Manipulate AI Search, Research Suggests

"We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently."

404media.co

It’s quite a privilege to have a job that I enjoy doing. I like my work. I like my industry. I like (most of) my clients. I’m incredibly lucky.