Tony Romo, the Iran war's reputational ripple effects on U.S. brands, and a very round raccoon named Jimothy who drove 168% engagement for Roku. This week's PR Roundup is a good one. 🔗 www.prnewsonline.com/pr-roundup-i...
PRNEWS
@prnewsonline.com
The hub for PR pros and communicators. Industry trends, news, conferences, awards and how-to content. prnewsonline.com
"Researchers have also tried scouring texts for suspicious words or comparing papers from before and after LLMs were made available to the public. But these approaches have drawbacks too, not least because it is hard to disentangle AI quirks from other language trends."
How to spot AI writing
Large language models like long words and em-dashes—or do they?
economist.com
Anthropic says Claude AI hacked three companies during cyber tests reut.rs/4yP1TnF
Anthropic says Claude AI hacked three companies during cyber tests
Anthropic said on Thursday its AI model Claude hacked into the systems of three companies during testing after a configuration error gave it internet access, days after rival OpenAI disclosed a rogue-agent episode involving AI firm Hugging Face.
reut.rs
Tony Romo on Leave at CBS Sports After DUI Arrest variety.com/2026/tv/news... via @variety.com
Tony Romo on Leave at CBS Sports After DUI Arrest
Tony Romo on Leave at CBS Sports After DUI Arrest
variety.com
New this week...
PRNEWS@prnewsonline.com · 3w ago124 million people under wildfire smoke alerts. Twitter hitting its 20th anniversary. And 1 in 3 PR teams with no one owning GEO. This week's PR Roundup connects three stories that matter a lot for communicators right now. 🔗 www.prnewsonline.com/wildfire-cri...
"Apple didn't need to convince everyone that Siri was fixed. It needed to make sure Siri wasn't the only thing everyone was watching." Jared Navarre breaks down Apple's AI narrative problem — and the communications sleight of hand that followed. 📖 www.prnewsonline.com/apple-siri-g...
A pasta promotion that became a political talking point. Gen Z fandom. And Kraft Heinz embedding itself into Disney's parks, cruises and streaming. This week's PR Roundup covers a lot of ground — all of it worth reading. 🔗 www.prnewsonline.com/olive-garden...
"Protections that depend on government discretion are not protections. They are permissions — and permissions can be revoked." Brian Hart writes on why thesubpoena story has direct implications for PR pros and First Amendment protections both jobs share. 📖 www.prnewsonline.com/how-journali...
124 million people under wildfire smoke alerts. Twitter hitting its 20th anniversary. And 1 in 3 PR teams with no one owning GEO. This week's PR Roundup connects three stories that matter a lot for communicators right now. 🔗 www.prnewsonline.com/wildfire-cri...
"A worker at Sweetgreen, meanwhile, seemed well prepared for my question, attributing that day’s slowdown to the weather and informing me that the chain not only gets its vegetables delivered from upstate farms but “washes them around four times” before adding them to the line."
The Hottest Lunch Trend in America Just Ran Into a Very Unpleasant Problem
From Chipotle to Chopt, the cyclosporiasis outbreak is causing an implosion of sales—and an explosion of problems elsewhere.
slate.com
When journalists asked me "where we will see the effects of DOGE on outcomes?" one of my responses was "during crises...as long as media connect the dots." Well, dots connected: www.wired.com/story/cdc-cy...
The CDC Has a Cyclospora Lab. DOGE Downsized It Last Year
“Based on simple math, these outbreak responses—which require rapid, timely responses—are going to be greatly diminished,” the former CDC lab director tells WIRED.
wired.com
NEW with @carolinehaskins.bsky.social: ICE is renewing its contract with Thomson Reuters for accessing some their suite of proprietary databases. In the description, ICE says the tools will be used to ID "unaccompanied minors" and identify fraud. www.wired.com/story/ice-un...
ICE Is Using Data Broker Tools to ‘Identify Unaccompanied Minors’ and ‘Fraud’
A newly renewed, $25 million-per-year contract with a subsidiary of Thompson Reuters further expands the power of ICE under the Trump administration.
wired.com
Getting cited by AI comes down to structure, not luck. Vlada Lomova breaks down 7 rules for getting your content into AI-generated answers for PRNEWS — swipe through the carousel for the first three, then read the full piece. 📖 www.prnewsonline.com/seven-rules-...
169 million comments analyzed. 1 in 5 contained spam, bot activity or abuse. And now those unmonitored comment sections are feeding the AI answers people get about brands. Erik Swain writes on why the comments section is a liability — and what to do about it. 📖 www.prnewsonline.com/comments-sec...
The EU Commission said Meta is in breach of the Digital Services Act due to the “addictive” design features on Instagram and Facebook. Features such as autoplaying videos, infinite scrolling, personalized recommendations, encourage users to keep using them. mashable.com/tech/meta-eu...
Facebook and Instagram violate laws due to 'addictive' design, EU finds
The tech giant violated the EU’s Digital Services Act by failing to adequately consider the risks associated with design features that affected the physical well-being of its users
mashable.com
The states allege that the deal would harm movie theaters, basic cable distributors, and audiences.
12 states sue to block Paramount's $110B Warner Bros deal | TechCrunch
The states allege that the deal would harm movie theaters, basic cable distributors, and audiences.
techcrunch.com
Threads hits 500M users but brand adoption remains a question mark. The World Cup is changing the conversation about soccer in America. And new research links local newspaper decline to weakening corporate accountability. 🔗 www.prnewsonline.com/pr-roundup-t...
"By 2028, we'll double profits and halve the people." That's a holding company CEO—and Jennifer Risi says it confirms exactly why the independent PR model is winning right now. She makes the full case for PRNEWS, backed by some pretty compelling industry data. 📖 www.prnewsonline.com/old-school-i...
Most brand monitoring tools completely missed Merlin the duck—the unlikely viral star of the 2026 FIFA World Cup. Daniella Sampson writes for PRNEWS on Fandom FOMO and why PR teams need smarter social intelligence to catch the moment before it waddles away. 🦆 📖 www.prnewsonline.com/fandom-fomo-...
Honoring this last day of Pride Month... "Queer joy is what we would call, in the mental health space, a protective factor for LGBTQ+ young people." Kevin Wong, CCO of The Trevor Project, talks about keeping the mission visible amid a shifting Pride landscape. 📖 www.prnewsonline.com/five-questio...
Apple's price hike communication, social media as the new crisis front line, and Starbucks turning baristas into paid brand creators — this week's PR Roundup is a practical masterclass in high-stakes communications. Worth the read for any communicator. 🔗 www.prnewsonline.com/pr-roundup-a...
PR Roundup: Apple's Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling
Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.
prnewsonline.com
"The best media relations is done when you don't need something from a reporter." @betchesluvthis.bsky.social Media's Michelle Ciciyasvili joined PRNEWS to talk about the long game—including the three-year relationship that eventually landed her CEO in Variety. www.prnewsonline.com/five-questio...
Tylenol survives controversy and stays a top-20 most trusted brand. Local journalism is down 81% since 2002. Allbirds rebranded as an AI company. This week's PR Roundup is all about trust — who's earned it, who's lost it, and who's starting over. 🔗 www.prnewsonline.com/pr-roundup-t...
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird
This week's PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.
prnewsonline.com
Cannes Lions is next week — and if you're going, intentionality is everything. Yahoo's Erin Miller and Laura Pacas share five ways PR pros can make the week actually count for PRNEWS. Spoiler: comfortable shoes are non-negotiable. 🦁 www.prnewsonline.com/five-ways-pr...
Juneteenth is this Friday — and how your organization acknowledges it matters. PRNEWS worked with PR and DEI experts to put together a practical dos and don'ts guide for communicators. 📖 www.prnewsonline.com/communicatio...
Share of voice in 2026 looks very different than it did even two years ago. PR pros weigh in on the evolution — swipe through, then read the full breakdown at PRNEWS. www.prnewsonline.com/explainer-sh...
New from me:
PRNEWS@prnewsonline.com · 2mo agoNon-sponsor LEGO is outperforming official World Cup sponsors by 12x. Toy Story 5 brand activations are hitting 19x their normal engagement rates. And Kalshi is writing a playbook on proactive crisis comms. This week's PR Roundup is worth the read. 🔗 www.prnewsonline.com/pr-roundup-w...
Non-sponsor LEGO is outperforming official World Cup sponsors by 12x. Toy Story 5 brand activations are hitting 19x their normal engagement rates. And Kalshi is writing a playbook on proactive crisis comms. This week's PR Roundup is worth the read. 🔗 www.prnewsonline.com/pr-roundup-w...
Only 1% of users click a source cited inside an AI summary. That's your new PR measurement problem. 5WPR's Matt Caiola writes for PRNEWS on the five-layer stack comms leaders need to build — and why PR is arguably more important now than it's been in a decade. 📖 www.prnewsonline.com/the-new-pr-m...
In our #UCWPUBR300S1 class this week, we are talking about careers in public relations. I invite my students to share something they like about the field of communications or public relations. What is a skill, a communications task, or area of communications that you enjoy? Why?😊😊😊