A new ad from REI features an AI-generated image - notice anything? It’s almost poetic: handlebars facing backwards, showing which way REI is headed.

CONGRATS REI SAN DIEGO!!! Our coworkers in SD just voted Union Yes and are set to join our movement as the 12th unionized REI store! This decisive victory shows REI that we’re not slowing down our fight for a better REI.

HAPPENING NOW: Our coworkers at Durham walked out ON STRIKE and are reminding Co-op members to boycott REI through the end of their Anniversary Sale!

An REI co-op member sitting peacefully in her camp chair -- reading a book, wearing a hand-painted "Boycott REI" shirt, warmly greeting customers -- got arrested by six police officers yesterday at REI's Seattle flagship. That's who REI called the cops on.

We’re well into Day 4 of our boycott, and we wanted to share an action checklist with additional ways for Co-op members to support us until the 25th! Swipe through above to read about how you can get plugged in and send REI a strong message while we’re boycotting.

This past May Day, we took action across the country to send a resounding message: Co-op members and shoppers won’t stand for any more union busting at REI. Check out a few photo highlights from our rallies nationwide and a snapshot of our biggest banner yet outside the Seattle flagship!

We’ve made a way for our co-op members to show support for REI Union on every trail they walk, every track they run: introducing the REI Union Gear Shop. Visit our link in bio to take a look at our Spring / Summer lineup. reiuniongear.org

Over the years, REI has made a commitment to increase diversity at their stores, but they’re failing to fulfill that promise. A survey by @nelp.org collected responses from 219 REI employees across 10 unionized stores and found widespread discrimination and racial inequality 👇

IT'S OFFICIAL: @aflcio.org has endorsed the @REI Anniversary Sale boycott! Huge thank you to the House of Labor for having our backs.

This week, we delivered our first round of Co-op member boycott pledges to REI’s corporate headquarters outside Seattle. Turns out - 20,000 pledge cards are really heavy! Make sure you sign the pledge at BoycottREI.com by next Wednesday to have your name included in the next batch!

Here’s what your favorite outdoor Co-op doesn’t want you to know 👇 REI presents itself as value-driven and sustainable — but their supply chain tells a different story.

TAKE ACTION: Pledge to support our boycott at REI Last week, REI Union workers voted overwhelmingly to approve a boycott of this year’s anniversary sale. Here’s why, and how you can support us: 👇

Outdoorsy types & lovers of merino socks: The Union of REI workers is asking us to pledge to join a worker lead boycott during the company’s big annual spring sale. Sign the pledge @reiunion.bsky.social 💪🏻 #UnionStrong

Vote to Boycott REI

Learn why co-op members are boycotting REI after years of broken promises and anti-worker, anti-democratic behavior.

ourrei.com

That's right!

Councilmember Teresa Mosqueda@cmtmosqueda.bsky.social · 5mo ago

Seattle is a union town & King county is a Union County! Our home grown Co-op needs to do right be their workers! “They’re disrespecting the very workers that made them profitable,” @reiunion.bsky.social @ufcw3000.bsky.social @girmayzahilay.bsky.social @knkx.org www.knkx.org/business/202...

🧵THREAD: REI refused to reach a contract with our union after 6 months of negotiations. They also broke their promise to members and workers - revealing their true colors as an anti-union company. Read the full story below of how REI is continually failing to act like the Co-op they claim to be.

You can go to www.REIvote.com to vote in REl's annual board of directors election, now until January 31st.

CALLING ALL REI WORKERS: make your voice heard, tell us what matters most to you in our National Wages & Benefits Survey! Here’s what early polling from our coworkers across the country is looking like for top priorities at REI.

Last week, our National Bargaining Committee met with REI to kick off the first round of our national bargaining process!!✊ Our bargaining committee is made of 22 coworkers from all 11 of our union stores, and it was so empowering to sit down with REI as one and negotiate over our Co-op’s future.

We're excited to share an update on our progress in bargaining with REI! This past week the national bargaining committee and REI came to an agreement to establish a national bargaining structure to inform store-level collective bargaining agreements for the 11 unionized REI stores.

Last year, we unveiled our Ten Essentials for a Better Co-op. Since then, we’ve added more stores to our movement, plus we’ve seen some big changes to REI’s leadership, so we wanted to revisit some these essentials and discuss how pivotal they are to the future of our Co-op. 🧵👇

POV: We’re hard at work printing, packaging up, and mailing out over a thousand letters featuring YOUR messages to REI’s leadership! It’s so empowering to see so many REI members all sharing the same vision for our Co-op, and it’s even more impactful to see everything here on paper.

A group of REI Union workers recently attended the 2025 Anderson Awards to connect with other green vests about what it’s going to take for REI to restore trust this summer. Here’s what this opportunity meant to our coworker Ashley from REI Greensboro 👇

We’ve been encouraging REI members to write to our new CEO Mary Beth Laughton about the changes we need to see in order for REI to be a more democratic and progressive Co-op. We’ve already received over a thousand submissions, with more and more coming in every day!

Check out this great episode from Rock Fight Podcast reflecting on our victory in REI’s board election and what REI should reasonably do next, given that they’re under scrutiny from thousands of Co-op members who all want to see real reform across our Cooperative.

We recently played a game of “True or False” with REI members to see how much people know about REI’s track record of anti-worker behavior! Members were frustrated to hear that REI isn’t the Co-op they thought it was, but it’s not too late for us to turn things around.

BREAKING: A longtime REI member from Seattle is suing REI to demand they release the FULL vote count from this year’s board election. 🧵👇 www.cascadepbs.org/news/2025/06...

REI member sues co-op over refusal to release election information

In the wake of a heated 2025 Board of Directors election, the petition argues that the company has a legal obligation to be transparent.

cascadepbs.org

Our coworker Sam from REI Berkeley is dropping by to share his reflections on why our victory last month in REI’s board election is such a milestone for our movement! He has a clear vision for what we need to see next from REI’s leadership - and how we can get there together.

How are REI members feeling about REI’s long track record of union busting and corporate decision making? Sad, disappointed, and frustrated are what we heard most while chatting with Co-op members and union supporters at the Outside Festival this past weekend.

We recently stopped by REI’s Outside Festival to chat with hundreds of Co-op members about how we can keep working together to return REI to its roots! The union solidarity was strong, and we had lots of productive convos about what it’s going to take for REI to restore trust this summer.

Chicago is a Union Town! Last weekend, we rallied outside the Chicago REI store to stand up against union busting and demand that REI bargain a fair contract. ✊🔥