Robby DeGraff

@robbydegraffap.bsky.social

Manager of Product and Consumer Insights at AutoPacific waxing lyrical about cars and data. Skier, dog dad, husband, shameless nerd. Wisconsin is home. Be humble, be kind. Peep our automotive research: www.autopacific.com My blog: www.carswithrobby.blog

A UK study found that telling potential SUV buyers that those vehicles directly result in higher fatalities for pedestrians, cyclists and children had zero effect on their decision to buy them. What does work? Financial penalties: Increased fees, taxes, parking. www.theguardian.com/world/2026/j...

SUV buyers undeterred by warnings of risk to pedestrians, UK study finds

Exclusive: Research suggests financial penalties necessary if number of large vehicles on roads is to be reduced

theguardian.com

Today begins a busy month of work travel, starting with 10 days spent throughout Canada for a big market research project for a client. I can’t share exactly what and who were conducting fieldwork for, but this setup will pretty much be my “office” for the next 1.5 weeks. Here we go!

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Appears as if Lucid had a decent Q2 per its earnings report: -Sold 3,953 vehicles (📈 19% YoY). -Built 4,774 vehicles (📈 24% YoY), focus on lean inventory to free up cash. -Revenue of $405 million (📈 56% YoY). -Midsize (Cosmos) currently in validation. -Saudi Arabia plant inching closer to go-time.

🚨 Folks! This week we'll be sharing some preliminary data from AutoPacific's latest 2026 Future Attribute Demand Study (or FADS), starting with a list of this year's top 15 most-wanted features among new vehicle shoppers. Stay tuned.

Well, we're back home from our extended vacation in the greater Seattle area. I'm already missing that gorgeous, fresh corner of the country dearly and want to move there. Any immediate difference I noticed upon landing back in Chicago and driving home to Wisconsin? The dramatic scarcity of EVs.

I have sold the stocks that were in the hedge fund and which you were probably hoping for returns Forgive me they were leveraged so high and so un-hedged