Sebastian Payne

@sebastianpayne.bsky.social

Leader writer and columnist @thetimes.com Previously seen at Onward and FT. Author of Broken Heartlands and The Fall of Boris Johnson.

Well, that’s all folks! I’ve loved every moment of the last two years at Onward. Thank you to the frankly amazing team, the board and our supporters for making us the best think tank in Westminster. I can’t wait to watch it go from strength to strength. From Monday, @thetimes.com awaits.

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We also asked what people made of an old Jaguar advert from 10 years ago, and asked them to compare it to today's. Answer 81% vs 19% preferred Old Jaguar. Results on the new logo were even worse 83% vs 17%. Mixed case logos are a massive red flag.

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Fascinating thread that makes Jaguar’s doubling down even more bizarre. Well on the way to trashing a great brand for good.

James Kanagasooriam@jameskanag.bsky.social · 2y ago

I'm baffled by the Jaguar advert/rebrand. A tale of branding failure & the culture wars. Here at @focaldata.bsky.social towers we were intrigued - in a kind of Friday afternoon-esque way - to understand if the online viral backlash was as bad in the real world. In short, yes. In short. Yes.

Kemi has made the right opening salvo - how the state works is now much more important than what it does, as Labour are experiencing. Any chat of John Hoskyns and 'Stepping Stones' should remember how much more complicated the state and society are now than in 1975. www.thetimes.com/uk/article/k...

Kemi Badenoch: We must stop rewarding ministers for managerialism — and reprogram the state

The way we govern, bogged down by the ever-increasing bureaucratic burden, no longer works. Unless the system is changed, plans to improve the UK are doomed

thetimes.com

I’m deeply worried that buying the Infowars brand will damage The Onion’s commitment to in-depth, fact-checked reported journalism.

This list handily highlights a current flaw with Bluesky: everyone here is left leaning. Haven’t seen a single Conservative MP sign up, while centre right figures are thin on the ground. British politics should split into a left and right wing echo chamber, it needs a common town hall.

Adam Payne@adampayne26.bsky.social · 2y ago

With MPs seemingly joining this website at breakneck speed, I fear PolHome's @zoecrowther.bsky.social has her work cut out updating her invaluable starter pack. That said, she made her bed and there she must lie — so follow it! go.bsky.app/LrPkHJJ