"Seemed a curiosity at the time" Basic research at its best. We really don't know what's going to have legs. Do something fun and interesting and bizarre. Fund LOTS of work that is fun and interesting and bizarre.
It feels very good to have been the editor who handled Soai's 1995 paper in Nature on autocatalytic amplification of an enantiomeric excess - now known as the Soai reaction. This seemed a curiosity at the time, but we clearly made the right call.