Shayoni Lynn

@shayonislynn.bsky.social

CEO @ lynn.global #BehaviouralScience & fighting #Misinformation. Chair, Co-founder Asian Communications Network. PowerBook; Most Influential Women in UK PR; Top 10 Agency Leaders outside London; Mark Mellor; #innovator25 EMEA; Global 15; IoD #DOTYA

Not only is our information environment increasingly polluted, volatile, and artificial, we are now tackling mainstream influence campaigns that are directly aimed towards disrupting our democratic processes at scale and pace. Expect this disruptive threat. #Misinformation

Experts warn of threat to democracy from ‘AI bot swarms’ infesting social media

Misinformation technology could be deployed at scale to disrupt 2028 US presidential election, AI researchers say

theguardian.com

Impersonating Western media outlets, pro-Kremlin sources are suggesting that European aid to Ukraine weakens Europe’s ability to protect Greenland from annexation threats by President Trump. Read the details in Reality Check: www.newsguardrealitycheck.com/p/russian-fa...

Russian Fakes Make the Most of Europe’s Greenland Anxieties

Sources aligned with the Kremlin are impersonating Western media outlets to suggest that European aid to Ukraine weakens Greenland’s protections against Trump’s threats.

newsguardrealitycheck.com

"When we talk about #BehaviouralScience interventions, we often need to simplify complex concepts such as ‘context’. We might reference nudges w/o fully explaining what they entail in practice. But such simplification can hinder understanding & limit the ability to learn from tested interventions."

META BI: A Comprehensive Framework for Behavioral Interventions

Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.

bppblog.com

New neuroscience research shows that when people try to persuade, their brains sync less and cover fewer ideas. But when they enter a discussion to learn or compromise, their brains diverge in ways that foster creativity, understanding, & shared solutions. www.scientificamerican.com/article/good...

Good Conversations Don’t Require Everybody to Agree, Neuroscience Shows

Brain imaging is illuminating the patterns linked to productive, positive dialogue, and those insights could help people connect with others

scientificamerican.com

"When we talk about behavioural interventions, we often need to simplify complex concepts such as ‘context’... But such simplification can hinder understanding and limit the ability to learn from tested interventions." Malte Dewies clear, shared terminology #BehaviouralScience

META BI: A Comprehensive Framework for Behavioral Interventions

Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.

bppblog.com

#AI powered #Misinformation campaigns have never been easier to develop and execute. How do small language models produce political messaging, and can these be automatically evaluated without human raters? This study finds two key behavioural insights.

AI Propaganda factories with language models

AI-powered influence operations can now be executed end-to-end on commodity hardware. We show that small language models produce coherent, persona-driven political messaging and can be evaluated autom...

arxiv.org