Ben Hillman
@slackerstuff.bsky.social
Great work, everywhere it should be. slackerstuff.com
We gave @netflix.com a free pricing audit. Nobody asked us to. Pricing Page Teardown gave away our paid method on camera and got us ~10,000 email subscribers and some of our biggest clients. The famous company was the hook. The founder watching was the client. www.slackerstuff.com/p/value-for-...
Adding a paid tier to your newsletter or podcast? Look at @dropout.tv + @wearewatcher.bsky.social Dropout kept its free YouTube videos and added paid shows on top 1M+ paid subscribers. Watcher tried to paywall new seasons. Fans pushed back and it changed course. Give paying fans something extra.
What if your marketing is better than your product? Baseball cards were invented to sell cigarettes, then gum. In 1991 Topps dropped the gum and people kept buying the cards. Make content people would want even if your product didn't exist. #ContentMarketing
CollegeHumor had millions of YouTube views and no say in what they got paid. One swear word could demonetize a video. So in 2018 they built their own streaming service, @dropout.tv Plenty of people landed here after a platform changed the rules. Grow anywhere, own the relationship. #Dropout
What do you want to know about running the communications for a successful city council campaign? This week, I'm sitting down with @nolanforburbank.bsky.social who let me run socials and make videos that ultimately led us to victory.
New video: how CollegeHumor went from a $0 sale to @dropout.tv and 1M+ paying subscribers. Advertisers passed, networks passed, a scripted bet flopped, and then the clips took over. Yes, Font Conference is in it. youtu.be/2DMgl9IUvrg
Dropout Gives Away Half the Show. That’s the Business.
YouTube video by Slacker Stuff
youtu.be
So @dropout.tv went from CollegeHumor to 7 employees and a $0 sale to 1M+ paying subscribers, all built on free clips. 🎲 I wrote about why their clips work as doorways and what anyone with expertise and a following can learn from it.
I'm going to delete my most successful YouTube video. Or should I?
When people complain about having too many Zoom meetings, I’m always like, no, you don’t understand.... this is when I actually see people. Otherwise I'm talking to my cat (she only knows a few words)
Voting by mail reminds me of the test anxiety I had in school which is fun because you can also just not choose an option if you can't decide!
How do I get my content in front of the right people? I've spent my whole career answering that question.
The best advice my dad has given me (so far) is around dollar-cost averaging. This is a strategy of simply investing the same amount of money at a regular period whether the market is high or the market is low.
A Glee reboot is coming. Before you scoff at the idea of another recycled IP infecting your screen with slop, I beg of you to PLEASE hear me out on this: I love trash. I'll be watching it live the night it airs.
I’m shocked this go-gurt-ized Apple sauce only recently became a thing. Where was it when I was a kid??
Are your PESOs covered? I just learned about this framework, but I think it contains principles we can all easily forget when it comes to content distribution (especially the last one). PESO is an acronym:
I failed. I learned to tie a bow tie too well. I’m now a critical part of this wedding.
I’m going for the Goldilocks method of learning to tie a bow tie: learn well enough to do it myself but not well enough to have to teach the other groomsmen.
Marketing teams everywhere wondering how they can post about a deadly weather event without appearing insensitive.
How it be feelin tryna get people to read your stuff
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Distribution is the whole ball game. That's a lesson I continue to learn in my life. It's a continual reminder that if you want your people to see what you've made, you have to tell them about it.
If you’d like your rent to be cheaper, your buses to be faster, your families to be safer, and his is the guy to support in Burbank!
LA folks, if you have a minute this morning, I encourage you to call your councilmember's office to encourage them to vote to advance ranked choice voting, an expanded city council, and police oversight reform to the november ballot! A critical vote is happening this afternoon and it needs help!
LA Mayor candidate Spencer Pratt posted this pic of him kneeling at Our Lady Queen of Angels Catholic Church in Downtown LA with the caption "God is good." That's actually a statue of St. Jude Thaddeus, patron saint of desperate cases & lost causes. At this point, he's praying for a miracle.
Here is Tom Steyer personally supporting high school trans athlete AB Hernandez. I don't think I've ever seen a candidate as brave as Tom Steyer in his explicit support for trans folks. It says a lot that it took a self funded billionaire not dependent on donors to do it.
Conflict of interest with Vice Mayor Zizette Mullins and Vision Burbank?
@nycsanitation.bsky.social I’d like to report a sweep
