What makes this acronym so effective is that it's so easy to remember
Sue Keogh
@smkeogh.bsky.social
Communications Consultant in Cambridge | Agency Founder | Enterprise Nation adviser | Podcast host, speaker | FRSA, FCIM, NED #communications #marketing #digital sookio.com and @sookio everywhere
Ah, another colourful icon gone! Incredible woman www.theguardian.com/artanddesign...
Yayoi Kusama, Japanese artist who became a global superstar, dies aged 97
From the 1950s to the 2020s, Kusama produced vivid paintings, sculptures and vast installations that often drew on her experience of hallucinations
theguardian.com
Just cranking up some bluegrass from Dolly over breakfast! And remembering how good the podcast series Dolly Parton's America was. It's a few years old now but definitely worth a listen: www.wnycstudios.org/podcasts/dol...
Dolly Parton's America : Episodes | WNYC Studios | Podcasts
The story of a legend at the crossroads of America’s culture wars.
wnycstudios.org
So very sad to hear about the death of Dolly Parton. What an inspiration, what a woman! I often say I've got one degree in Communication Studies, and one in country music, after spending 3 years helping produce the BBC Radio 2 country show, followed by 4 years as Editor of the BBC Country website
As you've been out and about this summer, how often have you stopped to look at the ticket that's gained you entrance to the concert, museum or other visitor attraction - and thought about the design? Ahead of series 3 of Communication Untangled, I'm picking out some favourite episodes...
What's the most important word in business communications right now? And why is it on the agenda for Hermès, Blinkist and X? Read the latest Letter from the Editor and find out: preview.mailerlite.io/preview/1745...
Love getting emails with the subject line, "Our four steps to a fully trained, GDPR-aware workforce"...from a company who added me to their mailing list without asking me
Do the fonts, colours and material that menus are printed on affect what you choose to eat? Why should every restaurant offer something that lets you blow the budget? And why are pictures so important in fast food menus or on a plane (see pic, snapped on a Ryanair flight to Gran Canaria)?
What expectations have been formed about your type of business & how it communicates? How can you beat competitors who only do the bare minimum? In my ongoing quest to put an academic framework on 25+ years of 'doing' comms, I've just completed a marketing psychology course with Saïd Business School
This is particularly bad on LinkedIn where you get the video's captions, LinkedIn's captions, and a load of text at the top of the screen 🤦🏻♀️
Accessibility Awareness@a11yawareness.bsky.social · 3w agoAutomatic captions make it difficult to watch videos because the viewer is forced to decipher misspelled or mistranslated words that appear in a string of text without any punctuation. These can be distracting and disorienting. Always edit your captions before publishing.
Interesting move by Twitter (yes I know it's X - I'm just stubborn and grumpy) which is to introduce the Original Content Rewards Program, in an attempt to incentivise quality content on the platform.
My favourite thing on the internet at the moment is the reaction on Instagram to Nike Women's series of posts on their new and ever-more ghastly SKIMS collaboration. 1000s of despairing comments
In sunny London today to deliver LinkedIn training with a senior leadership team in healthcare, including... * latest trends (including the AI slop button) * writing for engagement * time-saving tips for busy people * 90-day action plan * best practice examples and fun activities
Thinking about what books to take on holiday? Drawn to marketing and media? I've put together a list of good fiction on a communications theme...what would you add? Think: Characters who are writers, journalists or filmmakers...or a bookish or broadcast setting...⛱️
Love this; the eight building blocks of birdsong defined. Three types of trill, three types of whistle, chaotic notes and harmonies. BBC News - Scientists find the secret of birdsong's 'spectacular diversity' www.bbc.co.uk/news/article...
Secrets of birdsongs' 'spectacular diversity' revealed
A scientific study has revealed the acoustic secret that connects all birdsong - and it is surprisingly simple
bbc.co.uk
Fun to go on BBC Radio Ulster to talk about this some more ⏬
Sue Keogh@smkeogh.bsky.social · last mo.If you're interested in political comms strategy, you'll enjoy Ros Atkins' & The Media Show's explainers of Andy Burnham's use of social media: * Continuing his authentic, video-first approach * The Reddit AMA * YouTube interview with Gary Lineker, not scrutiny from serious political journalists
If you're interested in political comms strategy, you'll enjoy Ros Atkins' & The Media Show's explainers of Andy Burnham's use of social media: * Continuing his authentic, video-first approach * The Reddit AMA * YouTube interview with Gary Lineker, not scrutiny from serious political journalists
The Media Show - Andrew Neil, the PM and the press, AI actor Tilly Norwood - BBC Sounds
Andy Burnham’s social media strategy, Andrew Neil on becoming a Youtuber, AI in Hollywood.
bbc.co.uk
Very much enjoying hearing the word 'trousered' a lot at the moment, as in "He trousered £5m..." Also a client told me today we don't have the green light on a project after all because the budget's been snaffled. Another good word!
For more than a decade, Sookio has built trusted relationships with teams across the University of Cambridge, supporting communications in 25+ divisions through effective strategy, content and campaigns. Case study: www.sookio.com/case-studies...
one anecdote: I was searching for a link to one of my old papers on Google, and the automated Gemini summary attributed all of my lab's work to my husband
Mel Andrews@bayesianboy.bsky.social · 3mo agoWhen utilized in literature review, LLMs consistently 1. fail to mention female authors in female-led literatures, 2. insist that men are more influential or more heavily cited when this is contradicted by objective citation counts, and 3. attribute women’s work to hallucinated male scholars.
This is terrible. My proudest moment at the BBC was not producing a lead item for the Nine O'Clock News, but producing a lead item for The World Tonight. It is a pinnacle of calm, incisive, authoritative journalism. It is exactly what the BBC needs more of. www.theguardian.com/media/2026/j...
BBC to axe Radio 4’s The World Tonight after more than 50 years
News programme broadcast every weekday evening is one of first victims of corporation’s drive to cut £500m in costs
theguardian.com
First rule of marketing; make people look attractive and they will share your stuff. This month, we're talking about the difference it makes to your marketing strategy if you make people look gorgeous, smart and interesting. preview.mailerlite.io/preview/1745... Sign up: sookio.com/mailing-list
Cambridge is among the first organisations to join The Alliance for Responsible Innovation in the Arts & Media (ARIAM). 🔗 Read more about the new global coalition: https://cambrid.ge/4em8cWy
Although not initially in favour of a UK social media ban for under-16s because I feel strong that the platforms should be built with a safety-by-design and not feature harmful content in the first place... the likes of Meta have done zero to improve the situation, despite regulation.
Have been in Oxford over the weekend. Always love how the sandstone makes the place just *glow*, it's so uplifting
We hand to hand in devices at the 11 Downing Street event yesterday, which is fair enough. But Enterprise Nation kindly shared some of the official pics, which was nice
What could be more British than standing outside 10 Downing Street and everyone naturally forming a queue so we all had an opportunity to take a photo 😊 It was an honour to attend a reception next door at 11 Downing Street in celebration of #LondonTechWeek.
