A new study finds that audiences connect with scientists less through credentials or demographic similarity and more through human qualities like curiosity, authenticity, and clear communication.
Forming Relationships With Scientists Through Film: A Qualitative Study of Viewers’ Trust, Identification, and Value Alignment - Nicole M. Krause, Emily L. Howell, Sarah S. Goodwin, 2026
Drawing on open-ended responses from a national U.S. survey (N = 630) of viewers of Observer, a documentary film featuring scientists engaged in practices of ob...
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