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FrameLab

@theframelab.bsky.social

FrameLab is a newsletter about political language and the ideological structures that shape perception. We deconstruct propaganda to help you defend democracy. Founded by @gilduran.com and @george-lakoff.com

315 Posts3919 Follower7013 Folgt
🗽LOLGOP🗽@thefarce.org · 9mo ago

Yes, Republicans really believe in starving kids From January, me in @theframelab.bsky.social

Yes, Republicans really believe in starving kids

What GOP states' cruel rejection of lunch for poor kids reveals about the right-wing brain. And how to fight it

theframelab.org

Catherine Rampell@crampell.bsky.social · 9mo ago

The USDA sent an email to grocery stores telling them they are prohibited from offering special discounts to customers affected by the SNAP funding lapse. I'm aware of at least 2 stores that had offered struggling customers a discount, then withdrew it after receiving this email

Scott Horton@robertscotthorton.bsky.social · 11mo ago

Gil Duran: When you see right-wing figures using the language of demons, Antichrists and apocalypse to attack their opponents, remember what you’re seeing. It's a deliberate effort to remake politics and holy war—a tactic that usually ends in violence.

What’s Up With Peter Thiel’s Obsession With the Antichrist?

The tech mogul is amping up his apocalyptic rhetoric—and adding a dangerous dose of extremism into the already-fraught culture war.

newrepublic.com

Gil Durán@gilduran.com · 12mo ago

Gavin Newsom arc: Act I: The Sellout. Newsom promotes right-wingers, excludes women from his podcast. Act II: The Faceplant. The podcast = political disaster. Polls drop. Act III: The Reckoning. Newsom reborn as resistance memelord. Will it work? My thoughts: www.theframelab.org/from-maga-la...

Newsom vs Trump: From MAGA Podcaster to Democratic Memelord

Gavin Newsom has pivoted from MAGA podcaster to resistance troll. The Democrat's whiplash highlights the hazards of chasing right-wing frames

theframelab.org

Gil Durán@gilduran.com · 12mo ago

Tech billionaires say they'll create a better future. So, why are many of them buying luxury doomsday bunkers? @taylorlorenz.bsky.social, Guthrie Scrimgeour & I discuss Zuckerberg's $300M Hawaii hideout and Sam Altman's stash of gold, guns and gas masks. www.thenerdreich.com/why-are-sili...

Why Are Silicon Valley’s Utopians Are Prepping for Collapse?

Taylor Lorenz and Guthrie Scrimgeour Discuss Mark Zuckerberg's $300M Hawaii bunker on The Nerd Reich podcast

thenerdreich.com

FrameLab@theframelab.bsky.social · last yr.

Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse With his flip-flop on the Epstein Files, Trump is reframing himself. The hero frame is collapsing into what we might call a Betrayer frame. www.theframelab.org/trumps-epste...

Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse

Trump's Epstein reversal triggers "betrayer frame" collapse as MAGA base burns hats, splits evenly on his handling—unprecedented skepticism.

theframelab.org

Nienke Venema@nienkevenema.bsky.social · last yr.

“A.I. tools that help everyone cannot arise from a vision of development that demands the capitulation of a majority to the self-serving agenda of the few.”

Gil Durán@gilduran.com · last yr.

Silicon Valley Is at an Inflection Point: “We are now closer than ever to a world in which tech companies can seize land, operate their own currencies, reorder the economy and remake our politics with little consequence.” - @karenhao.bsky.social gift link: www.nytimes.com/2025/05/30/o...

Gil Durán@gilduran.com · last yr.

I laid out most of this last July — and I was late to the game! Going forward, I hope journalists pay closer attention to the bizarre ideologies bubbling up out of the dark corners of Silicon Valley. When backed by tech billionaires, they become dangerous. newrepublic.com/article/1839...

Where J.D. Vance Gets His Weird, Terrifying Techno-Authoritarian Ideas

Yes, Peter Thiel was the senator’s benefactor. But they’re both inspired by an obscure software developer who has some truly frightening thoughts about reordering society.

newrepublic.com

Gil Durán@gilduran.com · last yr.

Curtis Yarvin goes on @cnn.com, confirms that he wants a monarchy to replace democracy, says racist things and informs @hadasgold.bsky.social that he's in touch with Trump staffers. Nice to see the mainstream press catch up on this dangerously weird ideology. www.cnn.com/2025/05/31/p...

Curtis Yarvin is inspiring a new generation of MAGA. He believes the US should be ruled by a monarch | CNN Politics

CNN’s Hadas Gold interviews anti-democracy author Curtis Yarvin about his argument for an all-powerful executive in the White House, and his chillingly accurate prediction of how President Donald Trum...

cnn.com

Leon Simons@leonsimons.com · last yr.

Climate Chat starting in one hour: "Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social www.youtube.com/live/8o4Y6FP...

Driving Public Demand for Climate Action with David Fenton

YouTube video by Climate Chat

youtube.com

Dan Miller@danmiller999.bsky.social · last yr.

Sunday at 10am PT on Climate Chat: "Driving Public Demand for Climate Action" w/ author & advocate @dfenton.bsky.social. On YouTube & Clubhouse. #ClimateCrisis #ClimateAction youtube.com/live/8o4Y6FP... @leonsimons.bsky.social @bikingmzstacey.bsky.social @radsci.bsky.social

Gil Friend - Sustainability OG@gpfriend.bsky.social · last yr.

"Drawing on over 50 years as a communications strategist, David Fenton outlines how to help Americans grasp the threat of Global Heating. In this 3-minute read, he explains how the climate movement is losing the information war, and lays out ideas for how to win."www.theframelab.org/how-to-s...

How to Stop Trump's Climate Pollution

Donald Trump is waging war on Earth and its people — but the people mostly don’t know it.

theframelab.org

*eph@holympus.bsky.social · 2y ago

It’s wild to me how closely this language tracks with the “strict father” model of morality that Lakoff suggests in Don’t think of an elephant

Ro (Phoenix) Bersten@phoenix-ember.bsky.social · last yr.

Good grief, why are they using the false image with those words as the lede for the story? Don’t they know they’re just reinforcing the lie? And that “wrong” doesn’t do any lifting here? Time to revisit “Don’t Think of an Elephant”, folks!

P.J. Trombley@ptrombley.bsky.social · last yr.

Decades ago, I read George Lakoff's book "Don't Think of an Elephant" about how the R's are more successful at "framing" political debate. Still relevant today. Dems urgently need to start framing the debate, instead of talking the usual laundry list of facts & policies. #Call-It-A-Coup