Gray Dot Co

@thegray.company

SEO Consulting Firm lead by @tory.thegray.co Crafting custom SEO, tech & data solutions to teach & carry out your roadmap.

Want detailed insights into whether most companies have an SEO Product Manager or not, where the SEO PM typically falls within company structure, and how knowledgeable most Engineering teams are about SEO? Click thegray.company/seo-pm-surve... for all of that, and more!

Benchmarking SEO Product Management: A Gray Dot Co Survey

See results and analysis from our survey of SEOs, PMs, & Marketing leaders. Gauge SEO PM adoption, implementation, & sophistication across brands.

thegray.company

Want detailed insights into whether most companies have an SEO Product Manager or not, where the SEO PM typically falls within company structure, and how knowledgeable most Engineering teams are about SEO? Click thegray.company/seo-pm-surve... for all of that, and more!

Benchmarking SEO Product Management: A Gray Dot Co Survey

See results and analysis from our survey of SEOs, PMs, & Marketing leaders. Gauge SEO PM adoption, implementation, & sophistication across brands.

thegray.company

If you're not already signed up for the weekly #SEOFOMO newsletter, there's no better time to change that than now! It's an excellent way to stay informed on SEO and AI search. Thank you, @aleyda.bsky.social, for including our SEO PM survey benchmarking report in this week's edition! 🫶

Aleyda Solis@aleyda.bsky.social · last yr.

🚨 Let's go Through The latest in SEO & AI Search News of the Week from Today's #SEOFOMO [Sent to +38.1K Subscribers] 👇 Check it out: seofomo.co/posts/the-la...

ICYMI: Back in March we asked you to take an SEO Product Management survey and promised we'd share the final results. The results are here, including valuable data that helps benchmark the state of the industry! 🎉 Get the SEO Product Management benchmarking report here: thegray.company/seo-pm-survey

Benchmarking SEO Product Management: A Gray Dot Co Survey

See results and analysis from our survey of SEOs, PMs, & Marketing leaders. Gauge SEO PM adoption, implementation, & sophistication across brands.

thegray.company

It's hard to know which new AI tools are worth your time. We just think the Genspark Super Agent AI tool is neat. It helps you build decks, among other helpful stuff. No kickbacks, we just like spreading the word about tools we like. Check it out for yourself here ➡️ www.genspark.ai

Marge Simpson "I just think they're neat" meme, but the Genspark AI tool logo is overlaid over the potato.

Curious about what our Digital Market Intelligence service can do for you? We put together a sample intelligence report, including: ✅ Market Demand ✅ Competitive Landscape ✅ Competitor Deep-Dive ✅ Trends & Opportunities See what Digital Market Intelligence can do for your business ⬇️

Digital Market Intelligence Sample Report | Gray Dot Co

This free report was prepared as an example of our Digital Market Intelligence service. Pulling from a rich set of behavioral and interest data, it assesses the current market landscape for grills.

thegray.company

Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts. Help your users by letting them help you! Check out the article here ⬇️

Why user-generated content works well for SEO

Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.

searchengineland.com

Wishing Women in Tech SEO a very happy 6th birthday! 🎂 🥳 We can't say enough about how wonderful this community is 💙 Definitely check them out!

Women in Tech SEO Community@womenintechseo.bsky.social · last yr.

🎂 Our 6th birthday edition of #WTSNewsletter: ✔️ 5 brilliant pieces by members ✔️ Dii Pooler's WTSInterview ✔️ International SEO & PPC harmony via ICS-digital ✔️ Research from Profound on ChatGPT & Google gap ✔️ WTSMerch - 5 days left! ✔️ 2025 WTS survey results --- Catch up ⬇ mailchi.mp/womenintechs...

Congratulations to @womenintechseo.bsky.social on their 100th newsletter! 🎉 If you're not subscribed, you're definitely missing out. And we're not just saying that because @tory.thegray.co and @sam.thegray.co both authored articles included in the 100 most clicked posts from 99 newsletters 👀 💙 🙌

Women in Tech SEO Community@womenintechseo.bsky.social · last yr.

📧 We just sent our 100th edition of #WTSNewsletter! 🎉 To celebrate - we resurfaced our 100 most clicked posts 🙏 THANK YOU to all the brilliant folks who put free, helpful content out to our industry day after day! ⬇️ Read, share, subscribe below! mailchi.mp/womenintechs...

Measuring LLM Visibility (Part 2 of 3): Benchmarking "Brand Definitions" Part of achieving "great visibility" on LLMs is ensuring that these bots: 1) Can connect the dots on existing brand mentions - to *your brand* (...)

Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query "What is Gray Dot Co" on ChatGPT. Superimposed text comments cover 1) ChatGPT is connecting the entity "Gray Dot Co" with "The Gray Dot Company", 2) that the referenced bio is dated, and 3) that there's a Gray Dot illustration included that has nothing to do with our company.Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query "What is Gray Dot Co" on ChatGPT. Superimposed text comment covers that the Services section is pretty decent as is. Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query "What is Gray Dot Co" on ChatGPT. Superimposed text comments cover that the Clientele section doesn't list any specific clients or industries, which is a missed opportunity. Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query "What is Gray Dot Co" on ChatGPT. Superimposed text comments cover that ChatGPT is referring to Tory's title as "principal SEO consultant" which is at least 4 years old.

⚡ AI Overviews by state: How do they differ across the U.S.? WTSPartner, SE Ranking analysed 100K+ keywords across five states to see how AI Overviews behave regionally—and the results might surprise you. 🔗 Full research here: seranking.com/blog/ai-over...

Comparative Study of AI Overviews Across the US (April 2025)

This AI Overviews comparison study breaks down how sources, citations, and other regional patterns vary across five states in the US.

seranking.com