Thomas Talhelm

@thomastalhelm.bsky.social

I'm an associate professor of behavioral science at the University of Chicago Booth School of Business. I also founded Smart Air, a social enterprise dedicated to making low-cost air purifiers and teaching people how to build their own.

I asked people whether AI fundraising appeals for help for a natural disaster victim would be more effective if voiced as "I" versus "he/she." People had the same intuition as me, and we were wrong! 🧵

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I wrote a magazine article going over evidence that culture is sneakily persistent in the face of modernization. 🌱 Check it out! I think some of the data will surprise people.

Christian Jarrett@christianjarrett.bsky.social · 4w ago

Does modernisation erase cultural difference – or amplify it? psyche.co/ideas/does-m... We understandably fear the flattening effect of modernity. But global data from China to Peru tells a hopeful story. By @thomastalhelm.bsky.social for @psyche.co