Unseen Japan

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Since 2018. Going beyond the clickbait headlines to tell the story of a changing, evolving Japan. https://unseen-japan.com/newsletter?utm_source=bluesky&utm_medium=social-bio&utm_campaign=newsletter

If you ride Japan's trains, you've seen his ads. Fukami Tōshū (real name Handa Haruhisa) leads the Shinto group Worldmate and sells books promising "strong fortune." A reporter counted 643 of his newspaper ads in one year, costing one billion yen.

[Insider] Worldmate, Elon Musk's Mom, and The Man All Over Japan's Trains - Unseen Japan

Feeling lucky? We look at Fukami Tōshū, Worldmate, and the mysterious female prophet on whom the organization's teachings are based.

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One Kyoto resident interviewed by a paper argued that ikezu-ishi ("rude rocks") should be called “kindness stones” instead. The reasoning is straightforward: the stones are there to signal to people to be more careful so that neither property nor vehicle gets scuffed.

Ikezu-Ishi: Are Kyoto's "Rude Rocks" an Insult, or a Kindness?

Some local tourists point to one local custom, the "rude rock," as proof of Kyoto spite. But it isn't even specific to Kyoto.

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Famous onsen towns like Kusatsu and Gero can get overcrowded. Enter Suwa, a lakeside town in the middle of Nagano Prefecture that pairs old-school bathhouses with serene lake scenery. Compact and low-key, it hasn't been choked by overtourism (well, yet).

Suwa: One of Japan's Best Onsen Towns You’ve Never Heard of - Unseen Japan

Japan is popular. Hot springs are super popular. But Suwa, an onsen town in Nagano Prefecture, remains a hidden gem.

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NEW: Should Japan's shinkansen (bullet trains) have women's-only seats like regular Japanese trains? A social media post has reignited an age-old debate about how to keep women safe...and spare them from "foul-smelling middle-aged men". buff.ly/ZiaMRqf

“Foul-Smelling Men”: Demand for Women-Only Shinkansen Seats in Japan Goes Viral

Should Japan's bullet trains have women-only spaces? Proponents say it would protect women, but implementation wouldn't be easy.

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NEW: The "meal cancel crowd" trend has become the latest "cancel kaiwai" trend among Japan's youth. One viral post, however, argued that the "trend" is a sign of Japan's increasing poverty. The truth, according to the data, is complicated.

The Meal-Skipping Crowd: Cute Japanese Gen Z Slang, or a Sign of Japan's Poverty?

Are young people skipping meals because they don't want to eat? Or are they just too broke? The data paints a complex picture.

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Two Habita employees are now confirmed dead after the company's sales manager, Yuse Kōji, had them sent back into the Aeon Mall store following the earthquake to save the store's precious cash. The victims are Ōtake Kurumi (22) and an unnamed 25-year-old.

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NHK debunked a lie on X that "Indonesians stole an entire case from FamilyMart" after the Kumamoto earthquake. The video, which actually showed factory workers resting in the parking lot of bread maker Fujipan's Kumamoto factory, has been viewed more than 11 million times.

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A three-minute walk from Akihabara Station sits a bank of vending machines locals call "cursed." They sell canned yakitori with a five-year shelf life, a taped-over jar of what looks like plastic bugs, and a rotary phone priced at one million yen.

I Bought Something from Akihabara's "Cursed" Vending Machines - Unseen Japan

There's still a lot of fun stuff to see and do in Akihabara. Then there are the vending machines selling oden, bugs, and even an old phone.

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Calls for women-only seating on the Shinkansen gained traction on Japanese X as passengers shared experiences of harassment and intimidation during long-distance travel. Supporters argue these are concerns that many women regularly face but rarely report.

Japan Trend Radar: Kumamoto Anger, Takaichi Criticism, Empress Support

Japanese social media condemned corporate greed, re-iterated their support for an Empress Aiko, and demanded women-only Shinkansen seats.

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The five-pointed star at Kyoto’s Seimei Shrine resembles a Western pentagram, but the two are unrelated. It stands for the Five Elements of Chinese cosmology (wood, fire, earth, metal, water) and serves as a charm against misfortune.

Pentagrams and Boulder Gods: Japan’s Shrines That Break the Mold

A boulder as an object of worship. A "breakup shrine" that's a stone covered in papers. Meet the Shinto shrines that defy traditional shrine architecture.

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Japan is starting its road fixes around three airports for a reason. Foreign rental-car trips cluster in Hokkaido, Kyushu, and Okinawa, where visitors rent cars to reach national parks, coastlines, and hot springs that trains don't serve.

Japan Moves to Curb Tourist Rental-Car Crashes as Right-Turn Accidents Soar

Japan is rolling out low-tech road fixes near major airports as the number of foreigner-driven rental car traffic accidents goes up.

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Higashino Keigo wrote using a technique Japanese calls "opening up" kanji: spelling certain words (e.g., ones that might use rare or non-standard kanji) in hiragana so a page reads faster and lighter. It's a big reason his novels are beloved by people learning to read Japanese.

How Higashino Keigo Improved My Japanese

In the wake of the beloved author's death, our author shares how Higashino Keigo's accessible writing made his own Japanese better.

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In the first half of 2026, Japan logged 123 sexual deepfake cases where AI was used to make content using images of real minors, up from 60 in H1 2025. Over 90% were middle/high schoolers. The largest group of perpetrators? Classmates at the same school (83 cases).

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Something I noticed: EVERY combini in Japan has a mid rating. Was in a great 7-Eleven yesterday w/ tons of product and ample seating & even *that* didn't break a 4-star on Google Maps. A combo of (1) Japan rates low generally and (2) combini are regarded as infrastructure

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The TBS afternoon program "Gogosuma" (ゴゴスマ) warned women staying in shelters after the Kumamoto earthquake to wear plain, non-revealing clothes to deter sexual assault. Angry women on JP social media are lashing out at "advice" that blames women for their own sexual assault.

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ICYMI: The Japan Butler Association is opening what it calls Japan's first systematic "maid school." Twelve Zoom sessions, ¥290,000 tuition, and three certification tiers aim to revive professional domestic service. (No "moe kyun-kyun" involved.)

Japan's New "Maid School" Trains Professionals for the Mansion, Not the Maid Cafe

Forget maid cafés. Japan Maid School is training professionals for luxury private homes, focusing on housekeeping, etiquette, and discretion.

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In Japanese, there are many ways to refer to one's husband. Among them is a word fraught with controversy: 主人 (shujin), which means either "husband" or "master." It originally meant "master of the house," or "master whom one serves."

Husband in Japanese: 6 Words and When to Use Each - Unseen Japan

How to say husband in Japanese: shujin, danna, otto, tsureai and more. Why the most common word literally means "master," and which one to use today.

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NEW: Anger at businesses post-Kumamoto quake, a new nativist disinformation campaign aimed at foreign resident pensions, and support for a female empress dominated Japanese social media last week. Learn more about what's trending in our weekly roundup.

Japan Trend Radar: Kumamoto Anger, Takaichi Criticism, Empress Support

Japanese social media condemned corporate greed, re-iterated their support for an Empress Aiko, and demanded women-only Shinkansen seats.

unseen-japan.com