United CEO Scott Kirby still says a UA-American merger (capturing an unprecedented 40% marketshare) "'would be good for customers,' rather than raising prices...anticipating the first question antitrust regulators would pose." www.semafor.com/article/09/1...
The logic behind Scott Kirby’s long-odds bet on a United Airlines deal
The gambler-turned-CEO is making the case for consolidation while trying to build a brand that passengers love.
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