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Ylva Biri

@ylvabiri.bsky.social

Linguist, U of Helsinki, teaching and researching (online) studying (online) discourse and pragmatics through corpus methods. /'ʏlva 'bɪrɪ/, she/her.

13 Posts146 Follower191 Folgt
ICAME48@icame48.bsky.social · last mo.

We are happy to announce that the call for papers for #ICAME48 is now out! 📢📢📢The call for pre-conference workshops is already open, while the call for abstracts will open in October. More info on our website: www.helsinki.fi/en/conferenc...

Call for Papers | ICAME48 | University of Helsinki

The conference theme is The Times They Are A-Changin'. We invite all submissions on corpus-based approaches to English, and especially abstracts addressing the theme of the conference, such as submiss...

helsinki.fi

Ylva Biri@ylvabiri.bsky.social · 8mo ago

I'm giving an online lecture Wed 17 December. 🎓 "Expertise and Engagement in YouTube informational videos". What makes finance influencers compelling? Financial advice on social media is not just information, it's also entertainment and peer-support. 💸 Link to lecture in image, feel free to share!

Ylva Biri's lecture December 17, 10–11 CET time zone. Titled "Expertise and Engagement in YouTube Informational Videos: Case Studies on the Finance Advice Genre." Link to online presentation is https://tinyurl.com/talkddiTitle: Expertise and Engagement in YouTube informational videos: Case studies on the finance advice genre Summary: This study examines discursive strategies of self-presentation and audience engagement employed in YouTube finance advice videos, an underexplored genre situated at the intersection of information and entertainment. The presentation shares insights from corpus-assisted discourse analyses of English-language financial advice videos posted on YouTube. The research draws on positioning theory (Bamberg, 1997) and metadiscourse for examining audience-engaging lexico-grammatical features (Ädel & Mauranen, 2010; Hyland, 2005). The findings illustrate how financial advice videos utilize narratives and metadiscourse to construct and appeal to a target audience. Narratives further contribute to positioning the finance influencer’s brand persona, whereas metadiscourse is present in expressions directing the viewer’s attention and actions. However, there is variation between the personae, as some influencers utilize narratives as part of motivational self-help style discourse whereas others focus more on informative and educational content. Thus, although the videos ostensibly provide financial guidance, they also seek to engage and provide entertainment for the viewer, thereby representing a hybrid genre of advice, self-help, and edutainment genres. Understanding the use of strategies contributing to audience appeal offers insights into their role in shaping influencer brand as well as perceptions of wealth and financial literacy.
Frazer Heritage@nounfraze.bsky.social · 11mo ago

Excited to give a talk as part of the Online Selves - Self Online series tomorrow. Thank you for the invitation @coocho.bsky.social! My talk is titled "Caveman Theories, Modern Misogyny: Evolutionary Psychology in Incel Fora" - and addresses how pseudoscience normalises misogyny. Abstract below ⏬

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Ylva Biri@ylvabiri.bsky.social · last yr.

An academic highlight from this spring: the conferment ceremony, where recent (or not-so-recent) graduates receive their academic emblems. Three days of white tie festivities. I've had my degree for some 18 months, but now I am also the proud owner of a Finnish doctoral hat and sword.🎩⚔️

Photo from a Finnish conferment ceremony, the doctoral graduate wearing a traditional black doctoral hat that resembles a top hat; she is also holding a sheathed doctoral sword.Informal photo from a Finnish conferment ceremony ball. The doctoral graduate is wearing a doctoral hat, and the handle of the doctoral sword is visible at the belt.
Ylva Biri@ylvabiri.bsky.social · 2y ago

As the first week of the academic year is ending, there is suddenly a day without teaching, lesson-prepping, student advising... 😮 A day to just read and write, it's like back in the good ol' days.

Ylva Biri@ylvabiri.bsky.social · 2y ago

First day of teaching!🧑‍🎓There is a lot of new stuff to learn both for me and the students. Until end of 2026, I'll be working as a lecturer in English at @helsinkiuni. So there's still time to learn.