In the 2010s, we were told new tech would revolutionize transportation. As BMW faces backlash for sticking a Spider-Man ad on its center console, we can see what it really amounted to: cars that collect vast quantities of data on us and which automakers are desperate to use to push ads on us too.
BMW’s in-car Spider-Man ad is a warning sign
We were promised a transport revolution. Instead we got cars tracking us and serving us ads.
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