I think the tech press bears an enormous amount of blame for this because they continue to cover Musk's announcements as "Maverick CEO Says Thing" rather than "Nazi Says Thing" and a lot of people take that level of normalcy as a signal that he's not really that bad
i do think a lot of mainstreamers have missed the ball on how musk has moved past "rich guy with funny opinions on race science" and into "literally just a nazi"