And now. The time has come. sparktoro.com/sparktogether October 16 in Seattle, WA. No recordings. Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.
Amanda Natividad
@amandanat.bsky.social
Yeah, I’m here now. | VP Marketing for SparkToro | Writer, cook, mom, wife, former baby.
We quietly launched registration for our SparkTogether Summit last week. And dozens of my friends already bought their tickets. 😭 19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us! sparktoro.com/sparktogether
SparkTogether 2025 - October 16 - Seattle, WA
The original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person.
sparktoro.com
You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100. Me using Perplexity: How type bullet point Mac
Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️ Also thanks for the s/o! 😍
Amanda Natividad@amandanat.bsky.social · last yr.There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide…
There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide…
Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And…
Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And…
If you follow one marketer on social, let it be Amanda...
Amanda Natividad@amandanat.bsky.social · 2y agoNobody wants your one-pager. The prospect might *say* they want a one-pager. But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible. Act accordingly.
Nobody wants your one-pager. The prospect might *say* they want a one-pager. But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible. Act accordingly.
Saying this with my whole chest: A free trial is NOT a free account.
Doing a team workshop on @sparktoro.bsky.social next week—if you’re not using this audience research tool, you’re asleep at the wheel. Also love @amandanat.bsky.social’s tip for following audiences on LinkedIn💡
Rand Fishkin@randfish.bsky.social · 2y agoNEW: sparktoro.com/blog/the-ove... "Create great content" and "Make better content" are the most useless, annoying, repetitive pieces of advice in marketing. How about, instead, we give actionable, useful tips?—That's what Amanda does in her latest, excellent post.
I'm curious. When TikTok was down/unavailable Saturday night, how did you feel? Even if you're against the ban, was a part of you relieved?
Anyone else feel like the marketing watercooler is gone? Some thoughts on digital ennui... sparktoro.com/blog/the-dig...
The Digital Watercooler is Gone - SparkToro
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing
sparktoro.com
Good one by @amandanat.bsky.social. I think events are in a good position to create smallish watercoolers. We've got the palpable good feeling from the event, but then it's gone. Why not find a way to keep it going? But I've yet to see an event series or events org do it well & wonder why.
Rand Fishkin@randfish.bsky.social · 2y agoAmanda wrote a short blog post that I really liked, because it reminded me of the old days of blogging, when we'd share how we felt and what was going on, regardless of keywords or "business impact" or whatever blogs have become now. You should read it, too. sparktoro.com/blog/the-dig...
Marketing community, are you here? Trying to see something...
NEW: sparktoro.com/blog/why-do-... You've heard me and @amandanat.bsky.social talk a lot about moving from traffic-focused marketing to Zero-Click Marketing. But why? This week's new 5-minute Whiteboard has the answers.
After the election, my burnout will go away. After the holidays, my burnout will go away. After these back-to-back illnesses, my burnout will go away. After 2024, it'll be a new year! After these LA wildfires... ??? I'm safe, I'm grateful. But man. Where's the light at the end of the tunnel?
I heard that if you need to abandon your car, you should leave the keys inside in case a first responder needs to move it. So THAT explains why in the post-apocalyptic movies, the hero always conveniently finds the keys to the abandoned truck inside the visor.
My heart goes out to everyone affected by the LA fires. My family and I are fine. By a stroke of luck happen to be just outside of the affected areas. Any time I hear of disasters like this, I update our go-bag. Flashlights, hand crank radio, snacks. So we're ready(ish). Stay safe, friends!
I got my Real ID. I am officially an adult who has her sh*t together. Please clap.
It’s my birthday today! Here I am with my favorite rattle and stuffie. Milestones: - I cling to caregivers in new situations. - I can drink from an open cup. - I have tantrums very rarely. - I know (most) shapes. - I’m not a picky eater.
My marriage is held together by zaps that send automated emails based on calendar events.
One thing I never outgrew since childhood is that I’ve always loved things that look like things they’re not supposed to look like. Mostly food. Anyway here is my USB drive that looks like a watermelon slice and it is one of my most prized possessions.
How does Google really work? Not the way you've been told, that's for sure! Thanks to @randfish.bsky.social & @amandanat.bsky.social I'm learning the truth thanks to data from 332M searches!! #SparkToro
How are you all using AI for marketing and/or content creation? Share below. The more specific or wonky you get, the better!
4 Big Questions, 40 Charts, 4 Strategic Takeaways: sparktoro.registration.goldcast.io/events/41e7f... Monday, Dec. 9 at 11am Pacific, we're gonna dive into how people use Google search in 2024, and what that means for digital marketing. See you there! 👇👇👇
I hung out with some old friends today and as a joke, I made this agenda. We ended up loving it and we’re gonna use it again when we hang out next month.
So... we're all just pretending we know how to use Figma, right? 😭