TIL I'm in the first 1% of ChatGPT users, and the top 1% of msgs sent. AI isn't a shortcut; it’s a Matrix(movie)-like efficiency gain. If you're not using it every single day, you shouldn't be talking about how it'll impact the SEO industry.
Kelsey Libert
@kelseylibert.bsky.social
Frac.tl Co-Founder, Clutch Leaders Matrix for "Top Content Marketing Agencies," 30k listed firms. SMX Advanced, brightonSEO, MozCon, Pubcon, global speaker. Harvard Business Review, Inc, Search Engine Land columns. Beta testing mktg agents: Agents.Frac.tl
Going to need all of your cable organization tips so my office (& general sanity) have a fighting chance against my daughter’s Christmas gift 😅
In #TIL "When AI Overviews appear, clicks on Reddit and YouTube grow from 18% to 30% because users seek social proof" via @kevin-indig.bsky.social www.growth-memo.com/p/the-first-...
The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For
We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP Features. The findings paint a new picture of SEO.
growth-memo.com
How do you plan your SEO strategy for the coming year? That’s what David Bain will be discussing with Georgia James, @kelseylibert.bsky.social, Sabine Ljunggren and Sukhjinder Singh on Wednesday, January 7th at 2pm (GMT)! maj.to/3MJIJMD
Frac.tl just ranked #108 out of 350,000+ vendors on Clutch’s "Top 1000 Business Service Providers of 2025," landing us in the top 0.03% globally! 🤯👏 Here's a tiny sample of some of my favorite client reviews over the years. 🤘 clutch.co/press-releas...
“It’s called GEO!” “No, it's AEO!” 🥴 The acronym war is loud, which is why I wanted to explore the data for @searchengineland.bsky.social: • GEO leads awareness (84%) and adoption (42%) • AI Search Optimization leads hiring (11k+ jobs) PSA: SEO rules them all 💍 searchengineland.com/seo-geo-aso-...
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
searchengineland.com
Circa ’24–’25 felt like a decade packed into a year. Logging off today, I saw the email that Piper’s ashes were finally sent off to sea, almost a year after losing Gator, my first dog after college, adopted the same year my mom passed in ’11. Dogs heal us in ways nothing else can. Hug yours for me ♥️
The Cloudflare jokes on LinkedIn are the exact type of humor I needed to break up this pre-holiday sprint week
I'm so tempted to do a Newsjacking campaign on this for Fractl 👀 But I'm finishing several other studies before the holidays, sooo someone else in the SEO industry should have at it! 🤓 📊 📰 #digitalpr
When publishers see your research in the wild and book a meeting to cover the story, you're doing it right! #digitalPR #ftw
Scoping out my LinkedIn analytics when I came across this great data + CTA 👀 It was fun dipping my toe back into 5 speaking gigs this year, mostly bc it brought some of you back into my orbit at a fascinating time in our industry. Maybe 2026 is the year I actually… get social again? 🙈
lmao @ "Finally we've arrived at GEO's glamorous Digital PR penthouse... Here GEO teaches one golden rule: If you want to show up in AI search, you better show up everywhere else, too." - @lilyray.nyc Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
Lily Ray 😏@lilyray.nyc · 9mo agoI am excited to share a virtual recording of my talk from #MozCon last week titled: GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search Check it out! www.youtube.com/watch?v=2nJk...
After making it a point to re-engage the SEO stage this year, it felt great to reconnect with my first cobranded research partner and favorite Digital PR CRM, BuzzStream. Check out my podcast with @vincenero.bsky.social where we talk all things PR+AI+GEO. www.buzzstream.com/blog/digital...
How to Survive and Thrive in Digital PR in the GEO Era with Fractl's Kelsey Libert
I finally had a chance to interview one of my favorite voices in the digital PR game, Fractl's co-founder, Kelsey Libert.
buzzstream.com
My latest on @searchengineland.bsky.social: "How AI media partnerships influence your brand visibility in genAI: Research" searchengineland.com/ai-media-par...
Love starting Monday with some positive news in US politics 🌈 www.usatoday.com/story/news/p...
Supreme Court rejects challenge to landmark same-sex marriage decision
Kim Davis asked the Supreme Court to overturn Obergefell v. Hodges appealing damages she owed a gay couple after she denied them a marriage license.
usatoday.com
📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇 I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Danny kindly replied on LinkedIn and said "A big one was Google finally taking action against site reputation abusers across the entire product review space."
After the very rancorous online debate, it looks like housefresh.com more than made their recovery post-HCU decimation. I wonder how much is: -> Algo updates -> Manual intervention (it was very public) -> Equity earned *because* of the loss (links/brand searches) -> Things they changed
I also dropped an epic new resource at #brightonSEO on the media partnerships powering ChatGPT, Gemini, Copilot & Perplexity. More on that research here: www.frac.tl/ai-media-par...
Shared at #brightonSEO how Fractl uses AI as a velocity engine for earned media 🚀 From prompt engineering to newsjacking + case studies w/ Reuters & PBS. If you’re not scaling PR w/ AI, you’re losing brand mentions. Learn more here: www.slideshare.net/slideshow/ke...
Kelsey Libert - Mastering AI Prompts to Scale Earned Media in Digital PR (brightonSEO 2025)
In this talk, Kelsey Libert will share actionable AI prompts and PR expertise that will help Digital PR teams revolutionize their earned media strategies for scale and increased ROI in the age of AI. You'll Learn: 1. The Importance of Digital PR for AI Rankings: Questioning the importance of Digital PR for AI rankings? Kelsey reveal exclusive data on the publishers who are part of OpenAI's training data, and why these media conglomerates need to be at the forefront of your Digital PR strategy. 2. Actionable PR Prompting Techniques: Learn how to design prompts that align with the needs of journalists and your brand's objectives, covering a library of prompts for everything from subject line writing to pitch crafting. 3. Prompts for Streamlining Newsjacking Ideation: Learn how to use AI to quickly analyze breaking news trends, identify media angles, and craft data-driven pitches that scale earned media through AI-assisted ideation. 4. Case Studies & Research: Discover real-life applications where AI-enhanced PR strategies delivered brand coverage in top-tier outlets such as Reuters, CNBC, Go Banking Rates, Seeking Alpha, and more. - Download as a PDF or view online for free
slideshare.net
We never thought a masterclass about AI prompts could be so engaging. Kudos to @kelseylibert.bsky.social! #BrightonSEO #SEO #SanDiego #Events
Sometimes conference mealtime can feel like your first day at a new school, so I absolutely *love* this #brightonSEO dinner networking idea! Who's going where?
brightonSEO@brightonseo.com · 11mo agoNew to #brightonSEO San Diego... Meet-up Meals! Don’t spend your evenings dining solo - join a group dinner and connect with other attendees you haven’t had a chance to meet yet. brightonseo.com/events/san-d...
SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.
Here's a teaser for new data I'll be featuring at #brightonSEO next weds @ 3:20pm PST 🕵️ Join me in learning bleeding edge Digital PR strategies that earn media and influence GenAI results: brightonseo.com/events/san-d...
That feeling when you assemble your marketing dream team by rewarding ppl you've worked with for 6–10 years ✨ 2020: Becoming a new mom in a pandemic 21-22: Recentering our agile agency in year 9 23-25: Learning and driving innovation with AI Q4-26: Ready to drop 🧠💣 Let's go #brightonSEO nxt wk!
a close up of a man 's face with the words houston we have a dream team on it
ALT: a close up of a man 's face with the words houston we have a dream team on it
media.tenor.com
I blink & a month goes by on Bluesky. Needed deep work to 🧘♀️🕵️ and drop 🧠 💣 at #BrightonSEO! Only two weeks until I take the stage & moderate for some of my favorite industry speakers @wilreynolds.bsky.social @rosshudgens.bsky.social @brieeanderson.bsky.social Join us: brightonseo.com/events/san-d...
1200 people tuned into my MarTech webinar today 🧠🚀 If you want to learn how 2,000+ consumers and 800+ marketers are using AI–and how they view its applications in marketing–check out the cliff notes and new data in my deck: www.slideshare.net/slideshow/ho...
How AI is Reshaping SEO: Trends, Predictions, and Opportunities for Marketers
Is your brand ready for the future of search? This deck unveils key findings from a joint research study by Fractl, Search Engine Land, and MFour, presented by Kelsey Libert at SMX Advanced in June 2...
slideshare.net
Kelsey Libert@kelseylibert.bsky.social · last yr.Missed my SMX Advanced talk? Catch my MarTech encore @ 1pm EST today, revealing: bit.ly/MarTech-AI-SEO 🧠 A study of 2k consumers & 800 marketers on #AI sentiment & adoption 🧠 What 8k keywords across 25 verticals reveal about #LLM vs #AIO publisher trends 🧠 AI-powered content case studies
Missed my SMX Advanced talk? Catch my MarTech encore @ 1pm EST today, revealing: bit.ly/MarTech-AI-SEO 🧠 A study of 2k consumers & 800 marketers on #AI sentiment & adoption 🧠 What 8k keywords across 25 verticals reveal about #LLM vs #AIO publisher trends 🧠 AI-powered content case studies
How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025
Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl,...
bit.ly