BCU UCU

@bcu-ucu.bsky.social

Birmingham City University branch of the University and College Union

“Warwick is distinctive because it’s real.” Using university funds to pay for an advertorial in Vogue Singapore where an executive is featured in a fashion photoshoot and discusses his legacy is possibly one of the most tone-deaf moves I’ve ever seen in UKHE and the bar was already incredibly high.

michael veale@michae.lv · last yr.

I can't quite believe it, but, it appears that the person responsible for this at the University of Warwick has had a Vogue photoshoot about the rebrand, explaining his 'journey from the world of luxury [goods marketing] into higher education' vogue.sg/university-o...

Universities aren’t often spoken of as ‘brands,’ but Warwick leans into that idea. What does thinking of a university as a brand unlock—and what can it achieve when done well?
Seeing a university as a brand unlocks coherence and confidence. A brand is about more than design, it’s about identity and consistency. When you align your values, your story and your impact, you become more than a place, you become a movement. At Warwick, brand isn’t just a communications tool, it’s a strategic asset. It helps us attract brilliant minds, forge global partnerships and create a distinctive space in a competitive world. When done well, a brand doesn’t limit, it liberates.

Thank you to South and City College Birmingham @ucu.org.uk rep and FE NEC member Saffi who brought support to us at our lobby of the @mybcu.bsky.social governors meeting. Draws attention to cuts to adult education and university cuts as part of a wider program of attacks on student access to support

Saffi with megaphone

🚨 Lobby the BCU governors! 🚨 On Wed 16th BCU governors are meeting for an update on the current review, which has put 342 staff at risk of redundancy & cuts student support in multiple ways. Join our lobby: 1pm outside Parkside Building Bring your solidarity and your sun cream! #SaveBCU

UCU members outside BCU

📢 Birmingham City University is planning cuts that put 342 staff at risk, slashing student support despite admitting there’s no financial need. This is a threat to student success and staff wellbeing. ✊ Sign the petition to stop the cuts @bcu-ucu.bsky.social

BCU UCU@bcu-ucu.bsky.social · last yr.

Petition to @mybcu.bsky.social governors: remove the threat to 342 jobs and cuts to student support at BCU! Please sign and share @ucu.org.uk www.change.org/p/stop-redun...

BCU UCU are hosting an open trans rights organising meeting: Thursday 3rd July, 6pm, in the Smoke Room at the Woodman. Please do come along and invite colleagues. Please also check your email for a link to fill in the EHRC consultation by Mon 30th June, along with UCU guidance for this.

Button with trans colours reading "Trade Unions 4 Trans Rights"

BCU Fightback: Daily at-risk advice briefings: 8am and 5pm - check your inbox for details on how to join. Support at risk colleagues: volunteer to be a UCU buddy, link to send your availability in branch mailout. Remember to contribute to our collective formal consultation, links in your email.

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