Peter Crowther

@pjcrowther.bsky.social

Work at Birmingham City University. BCU UCU Professional Services Rep, UCU West Midlands Regional Secretary and National ARPS Committee. Love Radio, Journalism, Technicians, Trade Unions, 3D Printing, Public Transport and Jet Lag: The Game.

It's also really worth stressing that BCU is not loss-making and was profitable for the entirety of the five years I was there. Changes are being made solely because this is what this VC wants. He'll implement them, move on, and leave a diminished institution in a great city.

A very early but very worthwhile start of the day supporting the Brum bin workers picket at the Birmingham Perry Barr Depot representing @bcu-ucu.bsky.social, we shut the place down! I’ll take that energy into meeting with management today as 342 staff are still at risk of compulsory redundancy.

Workers from an array of unions standing in front of the gates at the Perry Barr Bin Depot. A bin lorry unable to leave the depot is in the background. Workers in front of the Perry Barr bin depot preventing a bin lorry from leaving. They are holding flags, banners and placards.

“Warwick is distinctive because it’s real.” Using university funds to pay for an advertorial in Vogue Singapore where an executive is featured in a fashion photoshoot and discusses his legacy is possibly one of the most tone-deaf moves I’ve ever seen in UKHE and the bar was already incredibly high.

michael veale@michae.lv · last yr.

I can't quite believe it, but, it appears that the person responsible for this at the University of Warwick has had a Vogue photoshoot about the rebrand, explaining his 'journey from the world of luxury [goods marketing] into higher education' vogue.sg/university-o...

Universities aren’t often spoken of as ‘brands,’ but Warwick leans into that idea. What does thinking of a university as a brand unlock—and what can it achieve when done well?
Seeing a university as a brand unlocks coherence and confidence. A brand is about more than design, it’s about identity and consistency. When you align your values, your story and your impact, you become more than a place, you become a movement. At Warwick, brand isn’t just a communications tool, it’s a strategic asset. It helps us attract brilliant minds, forge global partnerships and create a distinctive space in a competitive world. When done well, a brand doesn’t limit, it liberates.

🚨 Lobby the BCU governors! 🚨 On Wed 16th BCU governors are meeting for an update on the current review, which has put 342 staff at risk of redundancy & cuts student support in multiple ways. Join our lobby: 1pm outside Parkside Building Bring your solidarity and your sun cream! #SaveBCU

UCU members outside BCU

when you and your bestie* accidentally show up in a matching outfit * and by you and your bestie we mean universities prioritising branding and vibes over students and staff

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Awful to see the great city of Liverpool suffer on what was such a joyous day. I was in town until early this afternoon for @ucu.org.uk Congress and the atmosphere building was wonderful and friendly. The community they showed today in celebration will get them through this horrible ordeal. #YNWA