I used to think of BMW as a luxury brand. Now I don't. Built-in ads are associated with cheapness. Even when a device is expensive, having them makes the device feel cheap. I don't know how much money BMW made from this ad, but it's undone decades of branding that cost them billions of dollars.
BMW owners have discovered that a Spider-Man: Brand New Day ad has been forcefully added to their car's infotainment system. https://bit.ly/4q186sW