Chad S. White
@chadswhite.bsky.social
GVP of CRM Strategy at Zeta Global | 5x Author of "Email Marketing Rules" & ~4,000 posts on digital and email marketing | previously at Oracle, Litmus, Salesforce, ExactTarget | former journalist | Find my best stuff at EmailMarketingRules.com
Do your holiday digital marketing plans account for these 12 high-impact trends? >> zetaglobal.com/resource-cen... #digitalmarketing
12 Holiday Marketing Trends Brands Should Watch in 2026 | Zeta
Discover twelve holiday marketing trends to help retail brands drive stronger holiday campaign performance.
zetaglobal.com
Before you plan your holiday digital marketing campaigns, join experts from Zeta Global’s Professional Services team this Thursday when they’ll discuss 12 holiday trends you’ll want to account for. Details & registration >> zetaglobal.zoom.us/webinar/regi... #digitalmarketing
Before you plan your holiday digital marketing campaigns, join experts from Zeta Global’s Professional Services team on July 30 when they’ll discuss 12 holiday trends you’ll want to account for. Details & registration >> zetaglobal.zoom.us/webinar/regi... #digitalmarketing
AirMedCare Network’s award-winning Ireland Your Way Giveaway campaign set out to solve a unique engagement challenge: how to engage prospects, current members, and past members while introducing a bold new promotion. Check it out >> zetaglobal.com/resource-cen... #digitalmarketing
Before you plan your holiday digital marketing campaigns, join experts from Zeta Global’s Professional Services team on July 30 when they’ll discuss 12 holiday trends you’ll want to account for. Details & registration >> zetaglobal.zoom.us/webinar/regi... #digitalmarketing
The award-winning Nothing Bundt Cakes welcome email series was designed to transform new subscribers into long‑term brand advocates by immediately highlighting the value of Nothing Bundt Cakes’ loyalty program. Check it out >> zetaglobal.com/resource-cen... #digitalmarketing
Making customer context, customer stats, and business controls available in your CDP for your marketing AI systems and agents to leverage allows brands to create cohesive and governed customer experiences at scale. Three examples of how that’s done >> zetaglobal.com/resource-cen... #digitalmarketing
Why CDPs Are Essential for AI-Driven Marketing | Zeta
Learn how modern customer data platforms (CDPs) provide the governance, customer context, and real-time controls for AI-driven marketing.
zetaglobal.com
Using benchmarks inappropriately can cause you to make huge strategic mistakes. Understand their limitations >> www.cmswire.com/digital-mark... #digitalmarketing
Stop Comparing Yourself to the Wrong Marketing Benchmark
Benchmarks vary by platform, bot filtering and industry. Here's how to use them without drawing the wrong conclusions.
cmswire.com
As of July 14, the French data protection authority CNIL will require marketers to secure permission for email tracking pixels. Here are the exceptions and how to think about this major change >> zetaglobal.com/resource-cen... #emailmarketing
France’s CNIL Restricts Email Tracking Pixels | Zeta
France’s CNIL now requires consent for many email tracking pixel use cases, accelerating marketers’ shift away from opens.
zetaglobal.com
The award-winning Tourism Ireland welcome & nurture email series set out to modernize how Ireland introduces itself to travelers around the world. Check it out >> zetaglobal.com/resource-cen... #digitalmarketing #emailmarketing
The CDP Institute makes the case for expanding the role of CDPs from data unification and activation platforms into customer-intelligence control planes >> zetaglobal.com/resource-cen... #digitalmarketing #customerdataplatform
The CDP’s Role in AI-Driven Marketing | Zeta
Learn how modern CDPs serve as the customer-intelligence control plane that enables scalable, governed AI-driven marketing.
zetaglobal.com
Georgia Gkolfinopoulou and I join Loyalty TV to share research that explains why marketers are underusing loyalty data and how brands can overcome those barriers >> youtube.com/watch?si=eoK2Qbg-6zoK_6Ua&v=TZkhzzi4Kzc&feature=youtu.be #digitalmarketing #loyaltymarketing
Why Most Loyalty Data Sits Underutilized | Zeta Global x Forrester Study
YouTube video by Loyalty TV
youtube.com
Loyalty data is underused. Join Georgia Gkolfinopoulou and me on June 30 as we explain why that is and what brands can do to put themselves in a position to use it more effectively. Details & registration: event.on24.com/wcc/r/536718...
As of July 14, the French data protection authority CNIL will require marketers to secure permission for email tracking pixels. Here are the exceptions and how to think about this major change >> zetaglobal.com/resource-cen... #emailmarketing
France’s CNIL Restricts Email Tracking Pixels | Zeta
France’s CNIL now requires consent for many email tracking pixel use cases, accelerating marketers’ shift away from opens.
zetaglobal.com
In this episode of the Beyond the Search Bar podcast, I chat with host Russ Macumber about how search is changing and the role that email marketing can play as the Google Search monolith crumbles. >> podcasts.apple.com/us/podcast/e... #emailmarketing #digitalmarketing #searchmarketing
Episode 3: Beyond the Search Bar- Chad White on Owned Audiences and the Inbox as a Search Platform
Podcast Episode · Beyond The Search Bar · June 16 · 41m
podcasts.apple.com
In 2016 when Microsoft acquired LinkedIn, I talked about some of the ways Microsoft could combine LinkedIn and Outlook. Still lots that can be done. It's not too late. www.emailmarketingrules.com/how-microsof...
How Microsoft Could Leverage LinkedIn's Business - Email Marketing Rules
I spoke with CIO Dive about the Microsoft-LinkedIn deal and what the synergies are. Here are the three key questions they asked along with my responses:
emailmarketingrules.com
Brice Dunwoodie@bdunwood.bsky.social · 2mo agoWe’re in the midst of the largest wave of inbox changes in more than a decade. And much of this innovation has created serious challenges for marketers. In this on-demand webinar, we discuss the biggest changes and how to adapt. Details & registration: www.brighttalk.com/webcast/2089...
Adapting to the Most Active Inbox Provider Environment Ever
Apple’s launch of Mail Privacy Protection in 2021 kicked off an inbox provider innovation race that is only gaining steam. Subscription management centers, various kinds of AI summaries, and inboxes s...
brighttalk.com
Which #emailmarketing trends are truly worth it? I talk about the pros and cons of 6 trends and share my verdict on each. >> www.cmswire.com/digital-mark... #digitalmarketing
Which Email Marketing Trends Are Actually Worth It in 2026?
AI inbox summarizers, Apple's MPP and prefetching are quietly changing which email tactics still work. Here's what holds up and what doesn't.
cmswire.com
The Last Word on May 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
The Last Word on May 2026 - Email Marketing Rules
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during May 2026 …
emailmarketingrules.com
This month marks my 20th year in the email and digital marketing industry. I feel so fortunate to have found my way to this amazing community that's overflowing with brilliant, passionate, wonderful people. 🥰
Customer loyalty data is a highly strategic asset—yet only 17% of surveyed marketers feel “very confident” in their ability to use it, largely because of technological barriers. Get the report >> zetaglobal.com/resource-cen... #digitalmarketing #loyaltymarketing
How to Unlock the Power of Customer Loyalty Data | Zeta
Discover how to transform customer loyalty data to improve personalization, retention, and customer lifetime value.
zetaglobal.com
The 2026 email accessibility report is now live. 99.88% of 376,348 triggered Serious or Critical accessibility issues. Once again, it's disappointing, most of these issues are quick easy fixes. We all need to do better, myself included.
Email Markup Consortium@emailmarkup.org · 3mo agoThe 2026 Email Accessibility Report is now live! We analyzed 376,348 HTML emails across industries, geographies and platforms. mremail.dev/3PFRAR8 #GAAD #EmailGeeks
CAN-SPAM says you can email people who haven't asked. GDPR, PECR, CASL, and Australia's Spam Act say you can't. The gap isn't a technicality — it's a philosophical divide about what privacy is. New post: https://www.spamtacular.com/?p=4311 #emailmarketing #privacy #GDPR
Your US Email Compliance Assumptions Are Wrong Outside the US
The United States treats commercial email as opt-out by default, an approach that puts it at odds with email marketing laws outside the US. You may email someone who hasn’t asked for it, and CAN-SPAM permits that as long as you identify yourself, include a physical address, and honor unsubscribe requests. That framework has shaped […]
spamtacular.com
Modern marketing platforms vs legacy platforms: 1. Built-in vs. bolt-on AI 2. Legacy data models limit marketing agility 3. Real-time data isn’t optional anymore 4. Omnichannel isn’t a feature—it’s the foundation Read more >> www.marketingdive.com/spons/the-ga... #digitalmarketing #emailmarketing
The gap between modern and legacy ESPs is widening
If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects that separate modern from legacy platforms.
marketingdive.com
With so much inspiration and information packed into Zeta’s 2026 Digital Marketing Lookbook, we wanted to unpack it at greater length. That’s exactly what we did in this on-demand webinar >> zetaglobal.com/resource-cen... #digitalmarketing
Designing for Impact: 2026 Digital Marketing Tips | Zeta
Explore top digital marketing creative tips for 2026, including mobile-first design, zero-party data strategies, and engagement tactics.
zetaglobal.com
The Last Word on April 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
The Last Word on April 2026 - Email Marketing Rules
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during April 2026 ...
emailmarketingrules.com
Is your email marketing program underperforming? Let’s troubleshoot it … www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing
Why Your Email Marketing Is Underperforming (And How to Fix It)
Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps.
cmswire.com
Zeta Global’s latest Marketing Benchmark report shares aggregated data on the performance of SMS and email marketing campaigns, along with expert commentary on industry and channel news. Free, no-form download > zetaglobal.com/resource-cen... #digitalmarketing
Marketing Benchmark Report: Email & SMS | Zeta
Discover the latest trends in our quarterly email and SMS benchmark report, including key metrics, industry insights, and expert analysis.
zetaglobal.com
Publishing p=reject tells receivers what you want. The dis= field tells you what they decided — and they don't have to agree. www.spamtacular.com/2026/05/04/a...
DMARC Is Only a Suggestion
Publishing p=reject tells receivers what you want. The dis= field tells you what they decided — and they don't have to agree.
spamtacular.com
