Chief Studio
@chiefstudio.co.uk
Product marketing consultancy for B2B software. Hey, we’re @matthewoxley.bsky.social & @sophieoxley.bsky.social — the husband-and-wife team behind Chief ❤️ Founded in Edinburgh 🏴, based in sunny Lanzarote 🇪🇸. chiefstudio.co.uk
a cartoon drawing of a room with the words everybody listen up in the corner
Alt: a cartoon drawing of a room with the words everybody listen up in the corner
media.tenor.com
Sophie Oxley@sophie.chiefstudio.co.uk · last yr.#Copywriters. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪
Step inside our sunny office. It really is sunny, because we live in Lanzarote 😂 But seriously, our website has had a few updates, check them out: chiefstudio.co.uk ✌️
Nice little milestone: we’re now on @Zyppy.com! It’s a curated directory of vetted marketing agencies and consultants. As a product marketing agency, it’s great to be recognised for doing one thing well 🙏 zyppy.com/list/compani...
Woohoo, we’ve just been accepted to Zyppy List! 🕺 Check out our listing and find out a lot more about who we are and what we do… Thanks @zyppy.com zyppy.com/list/compani...
Chief Studio - Zyppy Marketing
We help software companies talk about what they do in a way that makes sense to people. Many of our clients come to us because they’ve got a great p
zyppy.com
Dang, @aleejudge.bsky.social knows how to get the most from his guests. I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing. Plus, some nice production values & editing to make me look smarter than I am 😎
Why Traditional Click Metrics Are Dead: Zero-Click Marketing with Rand Fishkin
YouTube video by A. Lee Judge
youtube.com
One of the reasons I wrote More Than Words: How to Think About Writing in the Age of AI was to help people remember that writing is human, syntax generation is not the same thing as writing, and that thoughtlessly outsourcing our thought to LLMs is bad. www.hachettebookgroup.com/titles/john-...
More Than Words
A veteran writing teacher makes a “moving” (Rick Wormeli) argument that writing is a form of thinking and feeling and shows why it can’t be replaced by...
hachettebookgroup.com
We’re live on @uneed.best. Please check out @theick.app and give us an upvote if you’re interested in what we’re trying to achieve. www.uneed.best/tool/ickapp Thanks again to @tsanlis.bsky.social for creating the best Product Hunt alternative ✌️
Discover ick on Uneed
The (free) copy editing app for business content.
uneed.best
I wrote an article for the amazing folks at @honeybadger.io! Give it a read and let me know what you think! 💙
Honeybadger.io@honeybadger.io · last yr.New on the HB dev blog: @zuzana-k.com discusses the gender gap in the tech industry and what we can do about it now that DEI initiatives are declining. www.honeybadger.io/blog/dei-in-...
I spent several hours on it yesterday while crafting sales page copy and I absolutely LOVED my experience. The UI is sleek and beautiful. The feedback is useful while also bringing a smile to my face with the engaging and creative responses. I've already started telling my clients about it. 🤘🫶
B2B marketers — how y'all doing content promotion? For SparkToro: - LinkedIn is # 1 - Threads+BlueSky tie for # 2 - Twitter was 1; fell to 3 - We do a little IG + FB - We're probably missing out by not doing more with YouTube Take Converge's survey here 👉 efr4orp5mwn.typeform.com/to/Yebw0mdq
Content Promotion Survey 2025
Your answers will help us better understand where the B2B industry is today when it comes to content promotion. Report will follow the survey in Q1 2025.
efr4orp5mwn.typeform.com
Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants 🆓 Free Verification 💸 No Pay-to-Rank 🎯 Highly Specialized Categories 🤝 Community-powered endorsements 👥 People-Powered Profiles 🔗 Followed link(!) Let me know what you think! zyppy.com/marketing/an...
Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting
The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...
zyppy.com
✨ I'm running a special promo on Uneed, for Bluesky only, today only Launch or relaunch your product for $10 instead of $30 with the code BSKY1402 😊 Enjoy, and long live Bluesky 🙌🏻
We agree, obviously — we made a whole app to help with that 🫡 @theick.app 👀
Accessibility Awareness@a11yawareness.bsky.social · last yr.Avoid jargon and buzzwords whenever possible. When you have to use terms that might not be commonly known or used among your audience, explain what these terms mean. If you can't avoid a lot of specific terms, include a glossary of terms that users can refer to when needed.
This was a great one from April: “Not everything customers care about is “value.” Sometimes, customers want or need capabilities for reasons other than business value.” 👏
April Dunford@aprildunford.bsky.social · last yr.This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think. Aside - the positioning newsletter has hit 30K subscribers - can you believe that!? aprildunford.substack.com/p/value-vs-o...
Great idea here from Val. We recommend this to our clients, and we get them to re-record their demo just for us (the pressure!)
Val Sopi 👋@valsopi.com · last yr.One of the best ways to debug something new you're building is to record a demo and go over everything. I was prepping a demo for one of my waiting clients and found at least 10 things that needed a retouch.
Most marketing advice assumes you already know your audience. But what if you don’t? What an excellent article 👇
Amanda Natividad@amandanat.bsky.social · last yr.There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide…
Too many content creators are trying to separate from their peers by pressing harder on the page with the same gray crayon.
This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think. Aside - the positioning newsletter has hit 30K subscribers - can you believe that!? aprildunford.substack.com/p/value-vs-o...
Value vs. Objection Handling
In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”
aprildunford.substack.com
😭😭😭 @randfish.bsky.social, @amandanat.bsky.social we can’t make it — next year? Or somewhere in Europe maybe… 👀
@sparktoro.bsky.social · last yr.Ticket sales are open for SparkTogether Summit! → October 15-16 → 1 day of the most inspiring business stories → Plus: optional SparkToro product training; happy hour; mastermind; and afterparty Only 19 tickets are left at the lowest price. Come join! sparktoro.com/sparktogether
Fellow journos covering "AI": Please don't do their PR for them! "Virtual employees" is a harmful anthropomorphism in that it (a) is false; (b) confuses readers about the emerging technology and inaccurately lends human attributes like agency, accountability, etc.; and (c) harms humans in real jobs.
The Guardian@theguardian.com · 2y ago‘Virtual employees’ could join workforce as soon as this year, OpenAI boss says
Why is joy the most neglected value in B2B SaaS? Are we really that scared of whether our products make people happy when they're at work? Let's talk about it:
Why don’t B2B marketers talk about joy? — maassive
I’ve been in this B2B SaaS world for a while. And I’ve noted that by and large, there are three ways of creating value in B2B SaaS. But some are more often used than others. Most SaaS vendors will talk about how they save you time. Many will talk about how they save you money. But there’s one that i
thisismaassive.com