Andrew Beeston

@andrewbeeston.com

Marketing strategy and #martech - andrewbeeston.com

🚨 Breaking - May 5th, Yahoo Mail storage sizes change. If you are at your limit on that date, you cannot send or receive emails unless you: - Free up space - Or, add more storage 👀 Yahoo says, "Stay tuned - more details coming soon."

Screenshot of a Yahoo Mail email announcing upcoming changes to the service. The email features a purple “yahoo! mail” header and informs members that Yahoo Mail storage limits are changing, with a new limit of 15 GB taking effect on 05/05/2026. It explains that accounts exceeding the limit will be unable to send or receive emails until space is freed or additional storage is added.

On US tariffs, a conversation in my house. Son: Why does Trump keep doing this stuff? Me: He is bullying people and, "Do what I say or I'll punch your face in" Son: But it's more like, "Do what I say or I'll punch my face in" --- Hard to argue with logic like that, he knows what's going on.

AI summaries are impacting sender reputations in a fundamentally new way, signaling a new age of email deliverability. I spoke with Jake Nathan at Lifecycle Letter about this change and what it means for marketers >> www.lifecycleletter.com/p/how-ai-sum... #emailmarketing #digitalmarketing

How AI Summaries Are Reshaping Email Deliverability

Chad S. White on AI summaries quietly reshaping inbox control, relevance, and sender reputation.

lifecycleletter.com

Etsy have this really interesting lifecycle strategy - where if you become a seller on the platform, you don't open/progress from the first step after signup, they just constantly send you the same email. This is week 8, and I've received it 7 times.

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The absolute state of messaging right now. I just received this into my Whatsapp chat, a random "Guest Services" account, with a USA account (I'm in Australia). The message is welcoming me to a hotel stay - but the link is neither the hotel nor a domain I know or trust.

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The problem with a lot of email marketing content is that it ignores business strategy. When you practice doing work that comes out from an existing strategy that's fine, but when you as a marketer get a seat at the table of the business you have to produce broader insights than "make button red"