The more data we collect on ourselves, supposedly the better able we are to improve our lives. But metrics aren’t the arbiters of living well, nor is optimization life’s highest achievement.
Optimization
Metrics Maxxing
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mario fraioli
@mariofraioli.com
coach to committed athletes. exploring possibility and potential through the lens of running. the best place to follow my work is here 👉🏻 https://themorningshakeout.com/
Life lesson #44, Everything All The Time, leading like Steve Kerr, and a lot more in this week’s issue of my newsletter. Please comment and/or share if there’s anything you found resonant and/or helpful. Thank you. 🙏🏻 themorningshakeout.substack.com/p/the-mornin...
the morning shakeout | issue 550
Life lesson #44, Everything All The Time, leading like Steve Kerr, and a lot more.
themorningshakeout.substack.com
Went to the library at 2:30 PM to write. Spent a lot of time staring at my screen and scribbling in my notebook. Wife texts me at 3:30, told her I’d be home no later than 4. Then the floodgates opened and words just started spilling out. Got home at 4:15. Don’t always love how my brain works.
I had a great conversation with Tracksmith's Matt Taylor for my podcast this week. It’s a wide-ranging exchange about creativity, craft, entrepreneurship, and more that I’ve been waiting to have for a long time. I hope you enjoy it as much as I did. themorningshakeout.com/episode-251-...
Episode 251: Matt Taylor on Brand Building, Storytelling, and Creative Expression - the morning shakeout
Matt Taylor is the co-founder and Chief Creative Officer of Tracksmith. He recently stepped down from the CEO role, which he held since 2014, to return his focus to what drew him to the brand in the f...
themorningshakeout.com
I am more than a bit irked by how optimization culture has infiltrated running and the way we talk about the sport these days, so I wrote/ranted about it in my newsletter this week. themorningshakeout.substack.com/p/the-mornin...
the morning shakeout | issue 548
A rant against optimization culture infiltrating running, a conversation with Tracksmith co-founder Matt Taylor, why America needs more public tracks, and a lot more.
themorningshakeout.substack.com
“We are living in the ultimate revenge of the nerds, driven by a crew of socially awkward tech bros who won’t stop until the society that they never quite fit into is obliterated.” www.theatlantic.com/ideas/2026/0...
People Who Don’t Like People Are Making All of Our Decisions
Robotaxis are the beginning.
theatlantic.com
What are they doing that track isn’t to get on linear tv?
2/2 It was a season’s best by nearly four seconds, a Masters PR by well over two, and a good reminder to keep going when your initial instinct is to call it quits. — @mariofraioli.com open.substack.com/pub/themorni... #running #trailrunning #ultrarunning #runsky
the morning shakeout | issue 543
Keep going when you want to call it quits, Wright Thompson on the writing process, detaching from your devices before racing, and a lot more.
open.substack.com
My weekly newsletter is a real-time roundup of things I’m up to, thinking about, interested in, reading, watching, and/or listening to. It’s my hope that what I share makes you smile, think for a second, or reflect upon something you hadn’t considered. themorningshakeout.substack.com/p/the-mornin...
the morning shakeout | issue 537
A brief race recap, reframing rest and recovery, joy as the most important element of performance, and a lot more.
themorningshakeout.substack.com
A dog ran onto the track during a high school relay race – and covered 100m in 10.5 seconds. 🤗 ⚡️ #wednesdaymotivation
"I run to find out who I am. I run to find out who I might become. I run to find out who else understands me." This week's issue of The Morning Shakeout hits home differently. Thank you, as always, for your words, @mariofraioli.com! 🥰 open.substack.com/pub/themorni...
the morning shakeout | issue 531
Running to find out, the case for thick desires, putting the pieces together for performance, and a lot more.
open.substack.com
Meanwhile, a not insignificant number of the best XC runners in the world were denied visas for this weekend's world championships in Florida.
The Daily Beast@thedailybeast.bsky.social · 7mo agoThe number of OnlyFans content creators granted U.S. extraordinary talent visas has reportedly skyrocketed since the COVID-19 pandemic.
Today is a rest day. Rest is important and we should be proud of rest days. www.runbikeco.de/normalizing-...
Normalizing Rest
Hat tip to Mario Fraioli for the idea for this post. He discusses “the importance of making time for quiet, creating space for ourselves, and slowing down in both running and in life” in a recent…
runbikeco.de
"do not negotiate with the mind monkeys" love that line by @mariofraioli.com 🥰 substack.com/@mariofraiol...
the morning shakeout | issue 521
Not negotiating with the mind monkeys, the endless parallels between running and writing, avoiding the trap of success, and a lot more.
substack.com
There’s a lot that makes the NYC Marathon so special, but from a competitive standpoint, it’s the race itself that separates it from the rest. Both of today’s finishes were evidence of that. Far more exciting than watching someone sit on a pacer for 30K and wondering if they can beat the clock.
This is Poet. He would have really crushed it as a barista in the early to mid-2010s. Born in the wrong decade smh. 12/10
And while we're on the topic, why do the Chicago Marathon and other races in the Marathon Majors series continue to do business with Federico Rosa given the long list of high-profile athletes he’s represented that have failed doping tests? This is one of the biggest travesties in pro running today.
The fact that Cheptngetich's WR will be allowed to stand is total bullshit. If you think she was clean in Chicago then I've got some oceanfront property in Kansas I'd like to sell you.
Fast Women@fastwomen.bsky.social · 10mo agoMarathon world record holder Ruth Chepngetich has been banned for three years after testing positive for hydrochlorothiazide. Because her positive test didn't come until five months after the fact, her world record of 2:09:56 will stand.
This week: Some simple truths to find your footing when life's moving too fast, a podcast w/Steve Kerr on taking the game-winning shot, a couple thoughts on Chicago, and a lot more. Please comment and/or share if you’re so inclined. Thank you. 🙏🏻 themorningshakeout.substack.com/p/the-mornin...
the morning shakeout | issue 518
Simple truths to find your footing when life's moving too fast, Steve Kerr on taking the game-winning shot, a couple thoughts on Chicago, and a lot more.
themorningshakeout.substack.com
iPhone Air is hilarious to me. I've never heard anyone complain that their current iPhone was too thick and I'd venture to guess most of the people who get this new one are gonna shove it in a case anyway to protect that ridiculous camera bump.
❝The committed ones, however, prioritize the pursuit […]. The effort is consistent but never crazy. They carry a quiet confidence that it’s all going to work out. […] They’re in it for the long haul. — @mariofraioli.com open.substack.com/pub/themorni... #running #trailrunning #ultrarunning
the morning shakeout | issue 509
Interest versus commitment, Clayton Young's Going East, resilience as a practice, and a lot more.
open.substack.com
Skipping breakfast had a great PR campaign and rebrand as 'intermittent fasting' recently, but what are the health and performance implications of it? I had a look at this exact question in this piece: healthperformancenexus.substack.com/p/breakfast-...
Breakfast Skipping
A dissection of a common practice
healthperformancenexus.substack.com
Remembering Coach Vigil, Amanda Anisimova on reframing failure, a key long run for fall marathon training, and a lot more in this week's issue of the morning shakeout. Read it here: themorningshakeout.substack.com/p/the-mornin...
the morning shakeout | issue 506
Remembering Coach Vigil, Amanda Anisimova on reframing failure, a key long run for fall marathon training, and a lot more.
themorningshakeout.substack.com
Interested in widespread use of wearables for prevention? Or Whoop vs the FDA? All covered here for you: healthperformancenexus.substack.com/p/wearables-...
Are Wearables the Answer?
Looking at wearables as the answer to health and performance problems
healthperformancenexus.substack.com
