Tressie McMillan Cottom

@tressiemcphd.bsky.social

Professor. Sociologist. NYTimes Opinion Columnist. Books: THICK, LowerEd. Forthcoming: 1)Black Mothering & Daughtering and 2)Mama Bears. Beliefs: C.R.E.A.M. + the internet ruined everything good + bring back shame. “I’m just here so I don’t get fined.”

Because sometimes the universe smiles on me, I hung out with Frankye Adams-Johnson in Jackson, MS this week. In this photo she‘s just asked me how I make my hair “do that”. Then we proceeded to keekee for a hour. Maybe my favorite thing in the world is being a girlie pop with Black women legends.

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Data centers (and detention camps!) — big box buildings on the edge of life —are THE ISSUE because they tangibly encapsulate every other issue—environment, corruption, accountability, social (media) fracturing, and a politics of impunity that drops disaster on locals, then claims to know 🚫 about it

Tressie McMillan Cottom@tressiemcphd.bsky.social · 4h ago

I’ve been screening our documentary with organizing communities in the South. So far, the organizers mention data centers first at every single event. From racial justice orgs to old school activists who don’t usually think about tech policy. This has legs.

Also while we’re on it, someone who works at a housing nonprofit might actually be a part of a weird contract grift scheme that gets public $$ to offer substandard housing. We need to be discerning and critical!

Definitely important when candidates are crafting stories. An organizer for tenant rights, civil rights, unhoused people is even different than an organizer for a campaign.

This has broader ramifications. To (re)build a better information environment, the default legacy channels - broken, in decline, captured - won't suffice. If you are in politics but also if you have a publication or an NGO, you need organizers or an organizer's mindset to find your audience. (3/n)

So many people I encounter, especially in HigherEd, believe the only strategy for this moment is "keep your head down." @debtcollective.bsky.social didn't change priorities in 2024, nor in 2020, nor in 2016. They barreled ahead. There first big win was $800 million. This one is $11 billion.

Tressie McMillan Cottom@tressiemcphd.bsky.social · 4h ago

Congratulations to everyone who worked their asses off for something that any semi-decent and ultimately self-interested government should have done in penance www.nytimes.com/2026/08/03/b...

I was on a visit in Southern Virginia and stopped at a nearby winery in a county that went 2-1 for Trump in 2024 and 2-1 Winsome Sears for Virginia Gov…. I was chatting with staff and a local came up to remind one of them about the anti data center meeting coming up Indeed this has legs

Tressie McMillan Cottom@tressiemcphd.bsky.social · 4h ago

I’ve been screening our documentary with organizing communities in the South. So far, the organizers mention data centers first at every single event. From racial justice orgs to old school activists who don’t usually think about tech policy. This has legs.

NYPIRG canvasser in western upstate NY told me yesterday that he's getting tons of first-time conservative donors because NYPIRG 's #1 issue is data centers. They want Gov Hochul to go beyond her exec order and to sign the legislation passed.

I've lived in rural (and urban-ish) North Louisiana going on 15 years. Mostly deep red, pockets of light blue. I've not seen people organize around any issue like the data centers. They won't beat Amazon's and Meta's money in the short term, but they're ripe for mobilization.

Tressie McMillan Cottom@tressiemcphd.bsky.social · 4h ago

I’ve been screening our documentary with organizing communities in the South. So far, the organizers mention data centers first at every single event. From racial justice orgs to old school activists who don’t usually think about tech policy. This has legs.

I’ve been screening our documentary with organizing communities in the South. So far, the organizers mention data centers first at every single event. From racial justice orgs to old school activists who don’t usually think about tech policy. This has legs.