A new paper led by amazing @maximederex.bsky.social @aseyq.bsky.social @manvir.bsky.social! Why do costly, ineffective practices emerge & persist over generations? A transmission-chain experiment shows how 'cognitive appeal' alone can sustain ineffective solutions. www.nature.com/articles/s41...
Cognitive appeal promotes the persistence of inefficient solutions and hinders cumulative cultural evolution - Nature Communications
Societies develop both effective practices and costly ineffective ones. Here, the authors show that opportunities for intuitive solutions can prevent cumulative refinement and promote the persistence ...
nature.com