Simo Ahava

@simoahava.bsky.social

Husband | Father | Blogger | Keynote speaker | Co-founder @ Simmer, @ 8-bit-sheep | https://www.simoahava.com/ | https://www.teamsimmer.com/ | https://www.cookiestatus.com/ | https://www.8-bit-sheep.com/

Technical marketers: ask us anything. GA4, BigQuery, server-side GTM, tracking protections, JavaScript, Simmer courses… Drop your questions in comments or DM. 💬

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I know some people in the web community are concerned that Baseline will discourage devs from using new features—or anything not "Widely Available". Personally, I'm not worried about that at all. If anything, I think Baseline will speed up new feature adoption! Here's why 🧵

Wanna measure Core Web Vitals for for SPAs? Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139. More details here: developer.chrome.com/blog/new-sof... And the docs have also been updated: developer.chrome.com/docs/web-pla...

New Soft Navigations origin trial  |  Blog  |  Chrome for Developers

New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)

developer.chrome.com

We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals. github.com/GoogleChrome... As a major release, this includes a number of breaking changes as detailed in the upgrading doc: github.com/GoogleChrome... Please read carefully before upgrading. 1/5 🧵

GitHub - GoogleChrome/web-vitals: Essential metrics for a healthy site.

Essential metrics for a healthy site. Contribute to GoogleChrome/web-vitals development by creating an account on GitHub.

github.com

In today’s Vatnik Soup, I’ll discuss the state of X in May 2025. Since its acquisition by Elon Musk, this platform has rapidly transformed into his personal political tool and a breeding ground for hate speech and disinformation. 1/22

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I'm very much looking forward to attending Emerce Conversion & Analytics again! It's one of my absolute favorite conferences in Europe. Get your ticket here: bit.ly/43lB3Xg My talk will explore some of the unsolved problems with server-side data flows. See you in Amsterdam on April 10th!

Emerce Conversion & Analytics in Amsterdam on April 10th.

📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣 In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events. The change isn't as dramatic as many feared. www.simoahava.com/analytics/cl... #measure

Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events

Google will update GTM containers on April 10 by automatically loading a Google Tag when an Ads or Floodlight event fires without a preceding Google Tag.

simoahava.com

Zelensky is a wartime leader watching his people suffer and die under Russian attacks every day. To be lectured and lied to by Trump and Vance, as they defend the war criminal dictator committing these atrocities, is unimaginable agony. An everlasting shame for America.

Jim Sciutto@jimsciutto.bsky.social · last yr.

Trump has not uttered a critical word about Putin but he and his VP publicly belittled the leader of the nation Putin invaded.

GLENN: Why don't you wear a suit? You're at the highest level in this country's office & you refuse to wear a suit. A lot of Americans have problems with you not respecting the office. ZELENSKYY: I will wear a costume after this war will finish. Maybe something like yours. Maybe something better.

Trump & Vance are monsters. Just absolutely shocking to bring one of the leaders of the free world into the Oval Office and dress him down to demand he thank Trump for Trump's greatness, while this actual leader tries to protect capitalistic democracy from Trump's flailing autocratic petrostate boss

Aaron Rupar@atrupar.com · last yr.

ZELENSKYY: Putin broke the ceasefire. What kind of diplomacy, JD, are you speaking about? VANCE: I think it's disrespectful to come into the Oval Office and try to litigate this in front of the American media

📣 Server-side GTM and Container Registry deprecation 📣 If you've received email about Container Registry deprecation, and you're wondering if you need to do something about your SGTM deployment – don't worry. Google has migrated the Docker image to Artifact Registry – you don't need to do anything.

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