🚨 NEW REPORT Meta says it restricts child monetization. Why did we find thousands of child-related accounts seemingly accessing monetization products across #Facebook and #Instagram? Read the full report: www.whattofix.tech/publications...
WHAT TO FIX
@whattofix.tech
www.whattofix.tech is a tech policy and accountability nonprofit, moving the conversation beyond problems into actionable diagnoses and solutions. Pioneering research into social media monetization practices since 2019.
TikTok pre-emptively notified Sanctions Authorities that it may have violated sanctions, following our April 2026 report.
In a fascinating move, X is suing content creators for taking advantage of its monetization program and * defrauding * the company of $277,000. It may just be me, but the kind of activity described in this case was entirely predictable. Shouldn't it be X's responsibility to mitigate such risks?
Pretty much every platform has rapidly expanded their content monetisation schemes in the last 12 months. Virtually anyone can become a mini Tommy Robinson these days. @riovictoire.bsky.social her team @whattofix.tech have been at the forefront of content monetisation regulation for years now.
WHAT TO FIX
WHAT TO FIX is a tech policy and accountability non-profit dedicated to protecting and promoting internet integrity.
whattofix.tech
@cbcradiocanada.bsky.social spoke to @michaelkhoo.bsky.social @sonjasolomun.bsky.social and @riovictoire.bsky.social on wildfire disinformation, conspiracy theories, AI slop and how repeat disinformers profit by spreading lies. www.cbc.ca/player/play/...
How AI and conspiracy theories fuel wildfire misinformation
As Canada battles multiple raging wildfires, misinformation and disinformation about their causes are also spreading quickly online. For The National, CBC's Ashley Fraser breaks down how AI and conspi...
cbc.ca
Australia’s Royal Commission on Antisemitism is ongoing, and it needs to call Meta back to explain why they are actively bankrolling neo-Nazi hate speech. Vital work Lucy Carter and ABC News Verify, with help from @whattofix.tech and @riovictoire.bsky.social.
Facebook is paying controversial creators to produce rage-bait content
Facebook is paying controversial creators to produce rage-bait content
Facebook isn't just giving these agitators a platform: it's paying them
An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.
abc.net.au
Meta says it does not “police offensiveness.” This isn't about policing, though. It's about who Meta pays. ABC NEWS Verify used WHAT TO FIX's Meta #MonetizationArchive to investigate these accounts' monetization history. www.abc.net.au/news/2026-08...
Facebook pays controversial creators to produce rage-bait content
An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.
abc.net.au
Investigation from Australia on Meta paying far-right content creators, despite them likely breaking Meta's criteria for monetisation (in one case, even X has banned the account). More excellent work from @whattofix.tech. www.abc.net.au/news/2026-08...
Facebook pays controversial creators to produce rage-bait content
An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.
abc.net.au
Correction: only reason there is "enough" transparency is because we've been downloading the data for 7 years 🫣 Meta's data only tells you if an account is monetized today [if you're lucky and their dashboard doesn't crash] But yeah, nothing on the $$. And other platforms don't even do as much.
One key part of the piece is the fact that, there's enough transparency to see that the accounts are enrolled in the monetisation programme, but not to see what they get paid. This needs to change - not just in Australia, but everywhere.
We published 3 investigations. Emailed Meta's executives. Sent press inquiries. Submitted countless on-platform reports. Filed 4 #DSA Art. 16 notices. Went to a dispute settlement body... And still…
🚨 New audit: Are tech platforms playing fair with creators? We reviewed the #monetization terms of YouTube, Facebook, Instagram, TikTok, Snapchat and X The result? **Not a single platform fully complies with Article 14 of the Digital Services Act (DSA).** 🧵
Are platforms' monetization policies and their enforcement covered under the #DSA? The Board of Digital Services says YES ✅ The Board's latest report under Article 35(2) DSA recognizes #monetization policies and enforcement as a risk factor. 🧵 digital-strategy.ec.europa.eu/en/library/s...
Second report on systemic risks on very large online platforms and search engines under the Digital Services Act
Every year, the Board for Digital Services and the European Commission publish a report on the landscape of prominent and recurrent risks on very large online platforms (VLOPs) and search engines (VLO...
digital-strategy.ec.europa.eu
@whattofix.tech along with 15 organizations and academics called on @ec.europa.eu to broader its understanding of Influencer Marketing transparency in the upcoming Digital Fairness Act.
Platform #monetization isn't just a business model issue: it's a trust, safety, and human rights issue.
Ad money is still flowing to repeat disinformation peddlers. @whattofix.tech's “Demonetizing Disinformers” report shows how platforms enforce demonetisation in practice and what needs to change. www.whattofix.tech/publications...
Demonetizing Repeat Disinformers: Meta’s Monetization Enforcement in Practice
We analyzed 290 Facebook pages fact checked 10+ times by one of Meta’s Third-Party Fact-Checking partner between 2020 and 2025 and found that Meta’s existing mitigation measures fail to prevent repeat...
whattofix.tech
Happening today - 9am EST | 2pm BST | 3pm CET | 6:30 IST
Next Tuesday, we are hosting an important conversation on how content farms in South Asia monetize Islamophobia, anti-migrant hate for export to UK, Europe & North America, the role of social media platforms, and pathways to accountability. www.csohate.org/event/south-...
Meta says it demonetises disinfo, but according to a new investigation from @whattofix.tech, pages with up to 464 fact-checks are still being asked to join its invite-only monetisation programme. www.whattofix.tech/publications...
whattofix.tech
🚨 NEW STUDY 🚨 We analyzed 290 Facebook pages fact checked 10+ times by one of #Meta’s Third-Party Fact-Checking partner and found serious failures with Meta's mitigation measures to prevent the #monetization of repeat disinformation purveyors. 🔗 Full study: www.whattofix.tech/publications...
Are you a journalist / fact-checker / researcher / litigator investigating social media abuse and wondering whether the accounts you're looking at are getting paid by platforms? We're putting together a Masterclass on *Social Media Monetization Research* 👉 www.whattofix.tech/publications...
Social media monetization is booming. Transparency is lagging. We launched a newsletter to help you keep track of the risks, rules and regulations shaping social media monetization. Consider signing up 👉 www.whattofix.tech/newsletter/
Monetization Watch
Sign up for monthly updates on the risks, rules, and regulations shaping social media monetization
whattofix.tech
Look at this chart from @whattofix.tech. On Meta alone, it's gone from 1m to 15m monetised accounts worldwide. Absolutely quantifies the way the internet has changed, and how quickly.
Spent a lot of time thinking about this over the past few months, but this week got me to writing about it. We have a massive content over-supply problem, particularly of divisive content.
Join us for #EPDAC2026 !
🎙️ With: Rudi Borrmann (@donrudi.bsky.social), @opengovpartnership.org Jan Penfrat @ilumium.eupolicy.social.ap.brid.gy, European Digital Rights (EDRi) Belén Luna Sanz, @whattofix.tech Moderated by Sofia Calabrese, European Partnership for Democracy
Instagram/Facebook monetization database 16M+ accounts 2019-2026 Search by keyword, account ID or creation date. www.monetization.wtf/monetization... Tip by BenDoBrown (OSINT Field Notes)
📆 Mark Your Calendar : When Polarization Pays 💰 Join our executive director @riovictoire.bsky.social and colleagues from Maldita.es and the Council on Tech and Social Cohesion as we explore how social media platforms incentivize and fund polarization 💲
Nepal's PM is the latest high profile politician to disclose earnings from major social platforms (~$100k 💰). The problem? Platforms claim politicians and government actors are prohibited from using their monetization services 🤔
🚨 EU-Sanctioned Entities Monetizing on #Facebook, #YouTube, #TikTok and #X WHAT TO FIX's latest research reveals how major social platforms enabled monetization services for accounts linked to individuals under #EU #sanctions and entities under their control 📚 www.whattofix.tech/publications...