We published 3 investigations. Emailed Meta's executives. Sent press inquiries. Submitted countless on-platform reports. Filed 4 #DSA Art. 16 notices. Went to a dispute settlement body... And still…
WHAT TO FIX
@whattofix.tech
www.whattofix.tech is a tech policy and accountability nonprofit, moving the conversation beyond problems into actionable diagnoses and solutions. Pioneering research into social media monetization practices since 2019.
🚨 New audit: Are tech platforms playing fair with creators? We reviewed the #monetization terms of YouTube, Facebook, Instagram, TikTok, Snapchat and X The result? **Not a single platform fully complies with Article 14 of the Digital Services Act (DSA).** 🧵
Are platforms' monetization policies and their enforcement covered under the #DSA? The Board of Digital Services says YES ✅ The Board's latest report under Article 35(2) DSA recognizes #monetization policies and enforcement as a risk factor. 🧵 digital-strategy.ec.europa.eu/en/library/s...
Second report on systemic risks on very large online platforms and search engines under the Digital Services Act
Every year, the Board for Digital Services and the European Commission publish a report on the landscape of prominent and recurrent risks on very large online platforms (VLOPs) and search engines (VLO...
digital-strategy.ec.europa.eu
@whattofix.tech along with 15 organizations and academics called on @ec.europa.eu to broader its understanding of Influencer Marketing transparency in the upcoming Digital Fairness Act.
Platform #monetization isn't just a business model issue: it's a trust, safety, and human rights issue.
Ad money is still flowing to repeat disinformation peddlers. @whattofix.tech's “Demonetizing Disinformers” report shows how platforms enforce demonetisation in practice and what needs to change. www.whattofix.tech/publications...
Demonetizing Repeat Disinformers: Meta’s Monetization Enforcement in Practice
We analyzed 290 Facebook pages fact checked 10+ times by one of Meta’s Third-Party Fact-Checking partner between 2020 and 2025 and found that Meta’s existing mitigation measures fail to prevent repeat...
whattofix.tech
Happening today - 9am EST | 2pm BST | 3pm CET | 6:30 IST
Next Tuesday, we are hosting an important conversation on how content farms in South Asia monetize Islamophobia, anti-migrant hate for export to UK, Europe & North America, the role of social media platforms, and pathways to accountability. www.csohate.org/event/south-...
Meta says it demonetises disinfo, but according to a new investigation from @whattofix.tech, pages with up to 464 fact-checks are still being asked to join its invite-only monetisation programme. www.whattofix.tech/publications...
whattofix.tech
🚨 NEW STUDY 🚨 We analyzed 290 Facebook pages fact checked 10+ times by one of #Meta’s Third-Party Fact-Checking partner and found serious failures with Meta's mitigation measures to prevent the #monetization of repeat disinformation purveyors. 🔗 Full study: www.whattofix.tech/publications...
Are you a journalist / fact-checker / researcher / litigator investigating social media abuse and wondering whether the accounts you're looking at are getting paid by platforms? We're putting together a Masterclass on *Social Media Monetization Research* 👉 www.whattofix.tech/publications...
Social media monetization is booming. Transparency is lagging. We launched a newsletter to help you keep track of the risks, rules and regulations shaping social media monetization. Consider signing up 👉 www.whattofix.tech/newsletter/
Monetization Watch
Sign up for monthly updates on the risks, rules, and regulations shaping social media monetization
whattofix.tech
Look at this chart from @whattofix.tech. On Meta alone, it's gone from 1m to 15m monetised accounts worldwide. Absolutely quantifies the way the internet has changed, and how quickly.
Spent a lot of time thinking about this over the past few months, but this week got me to writing about it. We have a massive content over-supply problem, particularly of divisive content.
Join us for #EPDAC2026 !
🎙️ With: Rudi Borrmann (@donrudi.bsky.social), @opengovpartnership.org Jan Penfrat @ilumium.eupolicy.social.ap.brid.gy, European Digital Rights (EDRi) Belén Luna Sanz, @whattofix.tech Moderated by Sofia Calabrese, European Partnership for Democracy
Instagram/Facebook monetization database 16M+ accounts 2019-2026 Search by keyword, account ID or creation date. www.monetization.wtf/monetization... Tip by BenDoBrown (OSINT Field Notes)
📆 Mark Your Calendar : When Polarization Pays 💰 Join our executive director @riovictoire.bsky.social and colleagues from Maldita.es and the Council on Tech and Social Cohesion as we explore how social media platforms incentivize and fund polarization 💲
Nepal's PM is the latest high profile politician to disclose earnings from major social platforms (~$100k 💰). The problem? Platforms claim politicians and government actors are prohibited from using their monetization services 🤔
🚨 EU-Sanctioned Entities Monetizing on #Facebook, #YouTube, #TikTok and #X WHAT TO FIX's latest research reveals how major social platforms enabled monetization services for accounts linked to individuals under #EU #sanctions and entities under their control 📚 www.whattofix.tech/publications...
👋 Join us in welcoming the newest addition to our team: Maiko Ratiani Maiko brings extensive experience in fact checking and media literacy - having worked with @mythdetector.com, Georgia's flagship fact-checking and myth debunking platform. She'll be helping us develop monetization resources!
Join us next Monday for what promises to be an incredible conversation at the 10th edition of #PDAF #SocialMedia #TechAccountability #Genocide
⏰ If you haven't yet, there is still (!) time to register for #PDAF 2026, taking place on Monday-Tuesday next week. Register here 👉 pdaf.net
We couldn't agree more with our friends at Fundación Maldita.es on this: We need a LOT more transparency around social media monetization maldita.es/policy/20260...
Digital platforms are funding disinformation and their own opacity prevents the phenomenon from being fully studied·Maldita.es - Periodismo para que no te la cuelen
Creators of disinformation have different motivations: some seek ideological gain, others do it simply to sow confusion,…
maldita.es
🚨🚨 Social media monetisation is a risky business. In our latest report, we take a look at platforms’ latest #DSA risk assessment report and their coverage of the risks stemming from their monetisation activities. 📚 www.whattofix.tech/publications...
We're glad to see #France 🇫🇷 prioritize transparency and oversight of social media monetization in its national strategy against foreign interference. 📃 www.sgdsn.gouv.fr/files/files/...
More evidence from The @economist.com of the impact of the the reckless rollout of social media #monetization on the proliferation of harmful content. It's time regulators get a hang of this and stop platforms from incentivizing -- and financing -- the abuse of their services.
Great investigation by BBC news on yet another niche of harmful content that gets incentivized and proliferates as a result of the reckless rollout of social media #monetization services. 👉 www.bbc.com/news/article...
[🚨 JOB OPPORTUNITY] We're hiring for a Brussels-based ✨Policy Manager to steer our efforts to get the #EU to regulate social media monetization services. Full Detail: www.whattofix.tech/publications... 📍 Brussels
🚨 NEW INVESTIGATION - How Facebook Offers Monetization Services to Political Parties Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
X just unveiled a new feature, letting users know which country an account is being managed from. Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
🚨 Brussels, today 🚨Ursula! Stand up for Europe – not for Trump’s tech bros! As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
[🔉Open Letter] We join EDRi and 125 organizations in raising concerns over the forthcoming #EU digital omnibus proposals. Now is NOT the time to give up hard-won protections for digital human rights. Read the letter 👉 www.whattofix.tech/publications...