Facebook paid $ 3 billion dollars to creators through its creator monetization programs in 2025. Our concern: #Meta may be facilitating payments worth billions while lacking reliable systems to enforce its #monetization rules and process user reports of potentially illegal monetization

📣 BIG NEWS: We have filed a #DSA complaint against #Meta with the Netherlands Authority for Consumers and Markets (ACM) for potential non-compliance with Articles 12, 14, 16 and 20 of the DSA.

@cbcradiocanada.bsky.social spoke to @michaelkhoo.bsky.social @sonjasolomun.bsky.social and @riovictoire.bsky.social on wildfire disinformation, conspiracy theories, AI slop and how repeat disinformers profit by spreading lies. www.cbc.ca/player/play/...

How AI and conspiracy theories fuel wildfire misinformation

As Canada battles multiple raging wildfires, misinformation and disinformation about their causes are also spreading quickly online. For The National, CBC's Ashley Fraser breaks down how AI and conspi...

cbc.ca

Australia’s Royal Commission on Antisemitism is ongoing, and it needs to call Meta back to explain why they are actively bankrolling neo-Nazi hate speech. Vital work Lucy Carter and ABC News Verify, with help from @whattofix.tech and @riovictoire.bsky.social.

ABC News Australia@news.abc.net.au · 2mo ago

Facebook is paying controversial creators to produce rage-bait content

Investigation from Australia on Meta paying far-right content creators, despite them likely breaking Meta's criteria for monetisation (in one case, even X has banned the account). More excellent work from @whattofix.tech. www.abc.net.au/news/2026-08...

Facebook pays controversial creators to produce rage-bait content

An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.

abc.net.au

Monetization is not passive. When Meta pays creators, it is not merely “hosting speech.” It's entering into a commercial relationship, deciding who can earn, and shaping the market for content. Have a look at the data for yourself: monetization.wtf

Who Makes Money From Social Media?

Investigate platforms' revenue redistribution schemes.

monetization.wtf

Meta says it does not “police offensiveness.” This isn't about policing, though. It's about who Meta pays. ABC NEWS Verify used WHAT TO FIX's Meta #MonetizationArchive to investigate these accounts' monetization history. www.abc.net.au/news/2026-08...

Facebook pays controversial creators to produce rage-bait content

An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.

abc.net.au

We published 3 investigations. Emailed Meta's executives. Sent press inquiries. Submitted countless on-platform reports. Filed 4 #DSA Art. 16 notices. Went to a dispute settlement body... And still…

Are platforms' monetization policies and their enforcement covered under the #DSA? The Board of Digital Services says YES ✅ The Board's latest report under Article 35(2) DSA recognizes #monetization policies and enforcement as a risk factor. 🧵 digital-strategy.ec.europa.eu/en/library/s...

#Meta has been notoriously bad at enforcing its content monetization policies, even when onboarding much smaller batches... Our concern: How will it ensure that it doesn't onboard actors engaged in inauthentic or harmful activities? www.whattofix.tech/publications...

Who Makes Money From Facebook

Take a look at who makes money from Facebook.

whattofix.tech

#Facebook 's monetization programs have seen +850% growth over the last 2 years. How many more accounts do you think will get onboarded through this challenge?

#Facebook has just launched a new 'monetization challenge', drastically reducing the entry requirement for its content monetization program. This is how creators get paid content royalties by #Meta.

We took a closer look at what the demonetization of disinformation really looks like on #Meta. Spoiler alert: It isn't great 🫣

WHAT TO FIX@whattofix.tech · 3mo ago

🚨 NEW STUDY 🚨 We analyzed 290 Facebook pages fact checked 10+ times by one of #Meta’s Third-Party Fact-Checking partner and found serious failures with Meta's mitigation measures to prevent the #monetization of repeat disinformation purveyors. 🔗 Full study: www.whattofix.tech/publications...

To those of you that have been asking where you can find data on monetization and how to interpret it, this is your chance :) The form only takes a minute, and will help us validate the demand and figure out the logistics!

WHAT TO FIX@whattofix.tech · 3mo ago

Are you a journalist / fact-checker / researcher / litigator investigating social media abuse and wondering whether the accounts you're looking at are getting paid by platforms? We're putting together a Masterclass on *Social Media Monetization Research* 👉 www.whattofix.tech/publications...

Our statement on the UK gov't's demand that all content on all devices sold or used in the UK be scanned, on the presumption of nudity, using a dystopian combination of age verification & content scanning. This proposal will not safeguard children. It endangers us all. signal.org/blog/pdfs/20...

🚨 EU-Sanctioned Entities Monetizing on #Facebook, #YouTube, #TikTok and #X WHAT TO FIX's latest research reveals how major social platforms enabled monetization services for accounts linked to individuals under #EU #sanctions and entities under their control 📚 www.whattofix.tech/publications...

⏰ If you haven't yet, there is still (!) time to register for #PDAF 2026, taking place on Monday-Tuesday next week. Register here 👉 pdaf.net

🚨🚨 Social media monetisation is a risky business. In our latest report, we take a look at platforms’ latest #DSA risk assessment report and their coverage of the risks stemming from their monetisation activities. 📚 www.whattofix.tech/publications...

5 yrs ago today, I watched as the #Myanmar police ran into my street. They may look like boyscouts with their little red scarves, but make no mistake: that's their license to shoot and kill. They fired three shots into my street that day and have killed and arrested countless innocent people since.

More evidence from The @economist.com of the impact of the the reckless rollout of social media #monetization on the proliferation of harmful content. It's time regulators get a hang of this and stop platforms from incentivizing -- and financing -- the abuse of their services.

📣 Five years of resistance show Myanmar people’s resolve to dismantle the Myanmar military cartel As the resistance enters its sixth year, the world must stand in solidarity with Myanmar ppl's efforts to dismantle the military cartel and build a federal democratic future. More 👉🏽 buff.ly/3wLxuZA

🇲🇲 It's been 5 years since the Myanmar military coup. 5 years of horror, displacement and resistance. I miss this street I lived on for years. Here is to Myanmar finally getting the federal democracy it so deeply deserves.

In case you're still wondering why I'm so concerned about the reckless rollout of social media monetization programs... Platforms don't just fail to address harmful content. They're behind the money 💸 that incentivize a ton of it.

Le Monde@lemonde.fr · 9mo ago

Derrière la vidéo du faux coup d’Etat en France dénoncée par Emmanuel Macron, un adolescent burkinabé qui cherchait « à percer »

New year, new job? Come work with me ❤️

WHAT TO FIX@whattofix.tech · 9mo ago

[🚨 JOB OPPORTUNITY] We're hiring for a Brussels-based ✨Policy Manager to steer our efforts to get the #EU to regulate social media monetization services. Full Detail: www.whattofix.tech/publications... 📍 Brussels

🚨 NEW INVESTIGATION - How Facebook Offers Monetization Services to Political Parties Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity

Here is what it takes to make money 💸 from X : ♦️ A premium account (Blue check) ♦️ A lot of engagement from other premium account Could X be *paying* accounts engaged in inauthentic activity? Could these payouts be the reason these accounts exist in the first place? www.monetization.wtf/p/x/

WHAT TO FIX - X Monetization Governance

Explore X monetization programs, policies and enforcement.

monetization.wtf

X just unveiled a new feature, letting users know which country an account is being managed from. Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔

🚨 Brussels, today 🚨Ursula! Stand up for Europe – not for Trump’s tech bros! As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊

Immensely difficult yet critical viewing for anyone looking to understand what #Myanmar has been living through over the last 4 years: www.youtube.com/watch?v=MC5_... #WhatsHappeningInMyanmar #JusticeForMyanmar

Exposing the hidden horrors on Myanmar’s battlefields I Al Jazeera Investigations

YouTube video by Al Jazeera English

youtube.com

"Ms Murphy Madia’s intervention pushed the debate into the transparency of monetised content." Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu. Monetization CAN be a boon to info integrity. But not w/o big fixes.

Social media money machines kill online integrity. What can Europe do? - EU Perspectives

MEPs debate how EU rules can bring transparency to social media monetisation plans, warning of hidden influence behind online payouts.

euperspectives.eu