Darian Harff

@darianharff.bsky.social

Postdoc @univie.ac.at. PhD at KU Leuven. Research in the area of media psychology and political communication.

Im Shanghai Global Ranking of Academic Subjects ist @univie.ac.at in Kommunikationswissenschaft heuer auf Platz 2 aufgestiegen. Weiterhin das bestplatzierte Institut unserer Universität. Ein starkes Zeichen, dank aller engagierten Kolleg:innen, Projektmitarbeiter:innen & Studierenden. 🤝

Screenshot der Website des Shanghai Global Ranking of Academic Subjects 2025. Im oberen Bereich befindet sich ein blau hinterlegter Header mit dem Titel „2025 Global Ranking of Academic Subjects“. Darunter ist die Kategorie „Communication“ ausgewählt. Die Rangliste zeigt Platz 1 bis 5:
	1.	University of Amsterdam (Niederlande, Score 278.6)
	2.	University of Vienna (Österreich, Score 225.6)
	3.	University of Texas (USA, Score 223.9)
	4.	Pennsylvania State University (USA, Score 223.1)
	5.	Michigan State University (USA, Score 201.5).

We're hiring! @univie.ac.at is seeking a TT Assistant Professor in the Psychology of Digitalization. If your work is about automation, AI, or immersive technology (e.g., VR) in the context of work and organizations (broadly defined), we’d love to hear from you. 👇

NEW PAPER!! We study how the "AI slop" era could actually boost demand for credible news. In an experiment with thousands of Süddeutsche Zeitung readers, we found that AI misinformation made people *trust news less*, but *read it more*. 🧵

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The Media Psychology Lab has been awarded the Society Award 2025 by KU Leuven’s Humanities and Social Sciences Group, recognizing our research’s societal impact and public relevance. We are honored by this recognition and committed to continuing research that bridges media, well-being, and society!

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Pub alert ⚠️ It’s not just about 𝘸𝘢𝘯𝘵𝘪𝘯𝘨 to be like them—it’s about 𝘣𝘦𝘭𝘪𝘦𝘷𝘪𝘯𝘨 𝘺𝘰𝘶 𝘤𝘢𝘯. Our new PoMRA scale measures perceptions of media role models’ attainability. We found that influencers seem more within reach than celebrities, underscoring why attainability matters in media effects studies✨

Darian Harff@darianharff.bsky.social · last yr.

2️⃣ In the concept paper, we argue that closeness to opinion followers in status can make opinion leaders seem *attainable*. In the second pub @jmcquarterly.bsky.social, we (w/ @heleendekoninck.bsky.social and @desireeschmuck.bsky.social) present a measure for attainability: doi.org/10.1177/1077...

2️⃣ In the concept paper, we argue that closeness to opinion followers in status can make opinion leaders seem *attainable*. In the second pub @jmcquarterly.bsky.social, we (w/ @heleendekoninck.bsky.social and @desireeschmuck.bsky.social) present a measure for attainability: doi.org/10.1177/1077...

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📝📝 Excited to announce two new publications! 1️⃣ Together with Paula Stehr and @desireeschmuck.bsky.social, I wrote a conceptual paper that has now been published in New Media & Society. This article is all about opinion leadership & social media influencers! Read it here: doi.org/10.1177/1461...

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