James Breckwoldt

@jamesbreckwoldt.bsky.social

Senior Research Analyst @focaldata.bsky.social https://jamesbreckwoldt.substack.com

Sick of work this Monday lunchtime? Or perhaps hungover from one too many on the first night of Labour Conference? If so, distract yourself with ✨ 𝘄𝗮𝗿𝗱-𝗹𝗲𝘃𝗲𝗹 𝗠𝗥𝗣 𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝟮𝟬𝟮𝟰 𝗴𝗲𝗻𝗲𝗿𝗮𝗹 𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻 ✨ Full interactive at: jack-bailey.co.uk/ward2024

Screenshot showing interactive ward level MRP estimates at the 2024 UK general election.

Me on why: - Ed Davey was a lot better campaigner than Keir Starmer - "You can't vote Conservative because they're posh" has never worked and will never work - Robert Kenyon's incredibly well-optimised backstory didn't save him - Margaret Thatcher and Andy Burnham are like Thelma and Louise

Election Campaign Storytelling: Motivation & Backstory

How political campaigners can make people understand what you want, why you want it and why it matters.

jamesbreckwoldt.substack.com

Me on why: - Ed Davey was a lot better campaigner than Keir Starmer - "You can't vote Conservative because they're posh" has never worked and will never work - Robert Kenyon's incredibly well-optimised backstory didn't save him - Margaret Thatcher and Andy Burnham are like Thelma and Louise

Election Campaign Storytelling: Motivation & Backstory

How political campaigners can make people understand what you want, why you want it and why it matters.

jamesbreckwoldt.substack.com

Everyone in politics seems to agree that politicians need to “tell a story”. But what actually makes a story compelling? And what can political campaigns learn from people who write them for a living? First lesson: you need a clear motivation (but a compelling backstory matters far less).

Motivation & Backstory: What political campaigns can learn from film and TV

Keir Starmer and Ted Kennedy should have listened to Rocky, Tony Soprano and Thelma & Louise

jamesbreckwoldt.substack.com

Everyone in politics seems to agree that politicians need to “tell a story”. But what actually makes a story compelling? And what can political campaigns learn from people who write them for a living? First lesson: you need a clear motivation (but a compelling backstory matters far less).

Motivation & Backstory: What political campaigns can learn from film and TV

Keir Starmer and Ted Kennedy should have listened to Rocky, Tony Soprano and Thelma & Louise

jamesbreckwoldt.substack.com

Why did “my father was a toolmaker” become a punchline? Why do voters happily support politicians born into enormous wealth? My new piece looks at what Rocky, Tony Soprano, Thelma & Louise and others can teach political campaigners about making a politician compelling. Read here 👇

Motivation & Backstory: What political campaigns can learn from film and TV

Keir Starmer and Ted Kennedy should have listened to Rocky, Tony Soprano and Thelma & Louise

jamesbreckwoldt.substack.com

Why did “my father was a toolmaker” become a punchline? Why do voters happily support politicians born into enormous wealth? My new piece looks at what Rocky, Tony Soprano, Thelma & Louise and others can teach political campaigners about making a politician compelling. Read here 👇

Motivation & Backstory: What political campaigns can learn from film and TV

Keir Starmer and Ted Kennedy should have listened to Rocky, Tony Soprano and Thelma & Louise

jamesbreckwoldt.substack.com

I am a man of simple but nerdy pleasures. One of these is that I find the names used for voter segmentations absolutely hilarious. The history of phrases like “Essex Man,” “Mondeo Man,” “The Red Wall”, “Waitrose Woman” and many more is a lot more interesting (and weird) than you’d think 👇

The Weird and Wonderful History of British Election Voter Segmentations

This "Stockport Man" outlines his ironic (and unironic) love of the a proud British election tradition

jamesbreckwoldt.substack.com

Hi, this is the British Voter Bot. We're really proud of this latest update, which will give insight into the biggest political social survey in Britain - revealing the breadth of perspective and opinion across our country. Let us know what you think!

Introduction poster for British Voter Bot. Headline: Real British voters, one at a time. Every card on this account is one real, anonymous respondent to the British Election Study, Britain's largest survey of voters. Each card says who they are, what they think and how they'd vote, in their own answers to questions written by the BES. The views are the respondent's own, not ours. How to read a card, five rows: 1. A map of Wales with a magenta dot. The dot is where they live: each voter is drawn over their home nation, marked at their constituency. 2. A lilac speech bubble. The bubbles are their views: favourite and least favourite leader, the issues they care about, how they see their nation - each one the respondent's own answer to a BES question, not the opinion of this account, its authors or the BES. 3. A slider with a magenta dot left of centre, a black tick at the centre and a lilac band around it. The scales show where they sit: two BES 0 to 10 scales, economic left to right and social liberal to authoritarian. The tick is the centre of the scale (5); the lilac band is the voters' interquartile range. 4. A magenta block reading 2024 to today. The band is their vote: how they voted in 2024 and who they'd vote for now, coloured by the party they're backing today, grey if they're undecided or wouldn't vote. 5. 24 lilac dots, one magenta. Together, they are Britain in miniature: voters are drawn from the wave's 31,392 real respondents in proportion to BES survey weights, so the feed reflects the British adult population by age, gender, region, past vote and more. One voter, four times a day. BES Wave 31, YouGov, May-June 2026. Closing band, magenta: No one is the average voter. Taken one at a time, voters are messier - and more interesting - than any stereotype. Credits: Jacob Weinbren, @jacobweinbren.bsky.social; Lawrence McKay, @lawrencemckay.bsky.social; Chris Terry-Enescu, @cjterry.bsky.social.

🚨POST BY ME & CALLUM HUNTER-DAWSON🚨 Richard Nixon’s career offers remarkably complete education in modern elections, political science, sociology, media theory, international relations, economics and so much more. This article looks at this life up to 1968 when he became president

How Richard Nixon's life explains modern politics (Part 1)

Social class, material insecurity, status resentment, generations, media image, electoral coalitions, demography and the median voter

substack.com

No acknowledgement of the damage he's done to 1. Trust, upon which academic life is based 2. Attempts to correct the imbalance of who gets top University jobs 3. Cambridge 4. Liverpool John Moores 5. The discipline he works in. Where he chooses to make the announcement is very appropriate.

Good Law Project@goodlawproject.org · 2mo ago

An update from Professor Arday https://goodlawproject.org/an-update-from-jason-arday/?utm_source=bluesky&utm_campaign=glp_post_27503&utm_medium=social_media&utm_content=05-08-2026

“The “coalitions” that politicians talk about are, after all, composed of people, not idiots... That this coalition could be described demographically—i.e., blacks, union labor, Jews, etc.—was because demography influences attitude, not because some political boss could deliver a bloc vote."

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"Humphrey’s plight on the crime issue was exacerbated by some incredible ideological verbiage on the part of liberals... Politically, liberal Democrats should actively have been trying to separate the crime issue from the race issue; instead, they were busy as beavers linking them."

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"[The] Middle Voter is a forty-seven-year-old housewife from the outskirts of Dayton, Ohio, whose husband is a machinist. She very likely has a somewhat different view of life and politics from that of a twenty-four-year-old instructor of political science at Yale." FAO: the entirety of Bluesky!!!

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