Happens so much in gaming now. Yes, video games have always adopted new tech, and AI like machine learning has been a part of that. Hell, Rogue used generative algorithms in the 80s. But the use of GenAI in gaming is new, and quite different. Although companies using it love to say it isn't.
Conflating machine learning tools with GenAI and LLMs are such a favorite of these bad faith arguments, too. Like, machines studying X-rays to better understand cancer is not the same thing as Open AI swallowing all my books via piracy to regurgitate sentences that sound similar. It's just not.