Francesco Salvi

@frasalvi.bsky.social

PhD Student @ Princeton CITP | Computational Social Science, NLP, Persuasion, Politics | he/him | https://frasalvi.github.io/

1/ New @Nature! We study how powerful institutions shape the information environment for LLMs. Commercial LLM training is opaque, so we trace a path from state-coordinated media -> training data -> model responses.

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My new post discusses the probable future of AI-assisted shopping! Drawing on our recent paper, I argue that if LLMs become the interface through which we search, compare, and buy things, we need a much sharper line between advertising and advice! doomscrollingbabel.manoel.xyz/p/when-the-a...

When the AI Assistant Becomes the Ad

This post describes our recent paper: Commercial Persuasion in AI-Mediated Conversations

doomscrollingbabel.manoel.xyz

Important thread and paper. This is one of my biggest worries about chatbots, especially when combined with roleplay and any kind of user-chatbot "relationship." And now imagine persuasion for politics and other topics, not just purchasing choices...

Manoel Horta Ribeiro@manoelhortaribeiro.bsky.social · 4mo ago

Our results show that conversational agents can covertly redirect consumer choices at scale, most users cannot tell when it is happening, and existing transparency mechanisms are insufficient. We call for further regulatory scrutiny and structural safeguards.

🛍️Major AI companies are increasingly embedding sponsored content into chatbot conversations. Across two preregistered experiments (N=2,012), we test how effectively AI can steer consumers toward sponsored products in a realistic shopping scenario. 📝https://arxiv.org/abs/2604.04263

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🚨YouTube is a key source of health info, but it’s also rife with dangerous myths on opioid use disorder (OUD), a leading cause of death in the U.S. To understand the scale of such misinformation, our #EMNLP2025 paper introduces MythTriage, a scalable system to detect OUD myth🧵

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Another paper showing AI (Claude 3.5) is more persuasive than the average human, even when the humans had financial incentives In this case, either AI or humans (paid if they were persuasive) tried to convince quiz takers (paid for accuracy) to pick either right or wrong answers on a quiz.

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Millions of people argue with each other online every day, but remarkably few of them change someone’s mind. New research suggests that large language models might do a better job. The finding suggests that AI could become a powerful tool for persuading people, for better or worse.

AI can do a better job of persuading people than we do

OpenAI’s GPT-4 is much better at getting people to accept its point of view during an argument than humans are—but there’s a catch.

technologyreview.com

📢📜 Excited to share that our paper "On the conversational persuasiveness of GPT-4" has been published in Nature Human Behaviour! 🤖 Key takeaway: LLMs can already reach superhuman persuasiveness, especially when given access to personalized information www.nature.com/articles/s41...

On the conversational persuasiveness of GPT-4 - Nature Human Behaviour

Salvi et al. find that GPT-4 outperforms humans in debates when given basic sociodemographic data. With personalization, GPT-4 had 81.2% higher odds of post-debate agreement than humans.

nature.com

“Obviously as soon as people see that you can persuade people more with LLMs, they’re going to start using them. I find it both fascinating and terrifying,” says @frasalvi.bsky.social Read more on persuasive chatbots in my rather terrifying piece for @nature.com 🧪 www.nature.com/articles/d41...

AI is more persuasive than people in online debates

When given information about its human opponents, the large language model GPT-4 was able to make particularly convincing arguments.

nature.com

New tool to estimate the level of participation in collective action expressed in natural language. Applied to social media, it can produce large-scale and granular estimates of behavior change wrt collective action. github.com/ariannap13/e... @nerdsitu.bsky.social @itu.dk @carlsbergfondet.dk

Arianna Pera@ariannapera.bsky.social · 2y ago

Excited to share the tool @lajello.bsky.social & I built to predict social media participation in collective action! It moves beyond keywords, tracking activism stages across topics. See it in action with climate activism on Reddit 🌱 Check it out: arxiv.org/abs/2501.07368 @nerdsitu.bsky.social

Just arrived in Trento for cs2italy.org, the first Italian conference on CSS: excited to see the Italian community gathering together! 🤖 I'll be presenting our work on AI persuasion [1] tomorrow morning at 11:15 to session 1A — come say hello! [1] arxiv.org/abs/2403.14380

CS2Italy

Join the premier CS2 Italy Conference, a pivotal event for computational social scientists in Italy and internationally. Scheduled for 2025, this conference will feature interdisciplinary collaboratio...

cs2italy.org