Rafael Grohmann

@grohmannrafael.bsky.social

Assistant Professor Media Studies (Critical Platform Studies) University of Toronto, Canada. Leader DigiLabour. Platform labor, Worker-owned Platforms, AI & Labor, Worker Organizing

“The World Cup will put football’s data and AI on the largest stage there is,” @grohmannrafael.bsky.social said. “The football we watch runs on their work as much as on the players. None of it would exist without the workforce behind it.” restofworld.org/2026/fifa-wo...

The AI-powered World Cup runs on thousands of data workers

Human annotators in Brazil, Cambodia, and the Philippines are tracking every movement in the football tournament for teams, broadcasters, and the betting industry.

restofworld.org

ZeMKI Reminder 📣 TOMORROW the ComAI-Lecture with Prof. Dr. Rafael Grohmann (University of Toronto, Canada) on the topic “Worker-Ied AI governance in cultural industries” will take place at Bremer Presse Club! More information:

Rafael Grohmann (University of Toronto, Canada): Worker-led AI governance in cultural industries

Abstract This presentation examines worker-led AI governance, understood as the collective ability of workers, through unions, cooperatives, grassroots collect

zemki.uni-bremen.de

ZeMKI Reminder 📣 On Tuesday, the ComAI-Lecture with Prof. Dr. Rafael Grohmann (University of Toronto, Canada) on the topic “Worker-Ied AI governance in cultural industries” will take place at Bremer Presse Club! More information:

Rafael Grohmann (University of Toronto, Canada): Worker-led AI governance in cultural industries

Abstract This presentation examines worker-led AI governance, understood as the collective ability of workers, through unions, cooperatives, grassroots collect

zemki.uni-bremen.de

"Forschende, Journalist:innen und auch die Fans sollten diese Arbeitskräfte ernstnehmen und ihren Beitrag zum Sport verstehen: wer diese Menschen sind, wo sie arbeiten, wie viel sie verdienen und welche Mitsprache sie bei den Technologien haben, von denen sie abhängen." @grohmannrafael.bsky.social

netzpolitik.org@netzpolitik.org · 4mo ago

Hinter den Kulissen des kommerziellen Fußballs prägen zunehmend Tracking und der Einsatz künstlicher Intelligenz das Spiel – auch bei der diesjährigen Fußball-WM. Die Grundlage dafür liefern Datenarbeiter:innen, deren Beitrag zu den digitalen Wertschöpfungsketten verborgen bleibt.