Jake Reynolds
@jakereynolds.bsky.social
Researching Green Behaviors @ Columbia Business School, New York 🗽 Columbia PhD Behavioral Marketing & Data Science 📈 | University of Cambridge BA 🎓 Behavioural Insights Team Alum 📊 Energy, Transport, and Sustainability Policy
I'm excited to share the news that our climate change project won the @spspnews.bsky.social Robert Cialdini Prize for a "paper that uses field methods and demonstrates the relevance of social psychology to outside groups and communities"! You can read it here: www.science.org/doi/10.1126/...
Widespread diet change is not new. Don't tell me we can't green the food system 🥗 A history lesson ⬇️ 🥔 ~1500s. Potatoes are introduced to Europe: Initially nicknamed ‘devil’s apples’, people suspected potatoes were poisonous. Nowadays, traditional European cuisine is unimaginable without it 🧵⬇️
New paper just dropped: Szaszi, Barnabas, Daniel G. Goldstein, Dilip Soman, Susan Michie. (2025). Generalizability of Choice Architecture Interventions. Nature Reviews Psychology. Thanks to @szaszibarnabas.bsky.social for doing the lion's share! www.nature.com/articles/s44...
Generalizability of choice architecture interventions - Nature Reviews Psychology
Choice architecture interventions (or ‘nudges’) aim to guide behaviour by changing the proximal physical, social or psychological environment. In this Review, Szaszi and colleagues show that the avera...
nature.com
In our now published letter in @pnas.org, we raise two wider issues for behavioral science: 1) Intentions are poor predictors of behavior 2) Effects on intentions need not generalize to effects on behavior We join calls for researchers to measure actual behavior: www.pnas.org/doi/10.1073/...
Despite all the negativity in parts of the press: Change is happening. It’s not a straight line but things are moving. More and more people understand that relying on increasingly volatile and expensive fossil fuel imports is not a viable pathway.
Climate literacy is critical for future business leaders—and MBA programs are evolving to meet this challenge, says Professor Bruce Usher.
Climate Change Must Be Core to Business Education | Columbia Business School
Climate change is reshaping global markets—and business schools must adapt. Columbia Business School Professor Bruce Usher explains why climate literacy is critical for future business leaders and how...
business.columbia.edu
Understanding these "six truths" - it's real, it's us, experts agree, it's bad, others care, and there's hope - predicts pro-climate attitudes and support for climate policies, @yaleclimatecomm.bsky.social finds. In particular, (see next post) ...
Understanding six “key truths” about climate change predicts policy support, discussion, and political advocacy - Climatic Change
Effective communication is critical in efforts to limit and manage the risks of climate change. One empirical approach to crafting effective communication is to start with communication objectives, th...
link.springer.com
♻️📣 Telling. people. about. how. green. their. actions. are. helps. them. to. make. green. choices. 📣♻️ 🆕New data shows: education helps the least informed most. The more wrong you are about an action’s impact 🌍 the more you shift it once you learn the truth 📊⬇️
Kristian Steensen Nielsen@kristiansn89.bsky.social · last yr.🧠🌍 Can you correct misperceptions of the impact of different climate actions? In a new @pnasnexus.org paper, we tested whether climate action literacy interventions can shift behavioral commitments toward more effective climate actions. Check out our neat results 🙂 academic.oup.com/pnasnexus/ad...
🧠🌍 Can you correct misperceptions of the impact of different climate actions? In a new @pnasnexus.org paper, we tested whether climate action literacy interventions can shift behavioral commitments toward more effective climate actions. Check out our neat results 🙂 academic.oup.com/pnasnexus/ad...
Climate action literacy interventions increase commitments to more effective mitigation behaviors
Abstract. Reducing lifestyle carbon emissions is a critical component of decarbonizing society. However, people hold substantial misperceptions about the r
academic.oup.com
✨New✨ climate report makes one thing clear about Net Zero... 🔋Electrification 🔋Electrification 🔋Electrification Behaviorally: 📈 37% of CO₂ reductions come from household behavior changes 📈 72% of these reductions come from electrification: EVs (40%), heat pumps (30%). Chuffed to be cited 😊 🧵⬇️
Study on London 20 mph limits shows: - collisions ⬇️ 35% - casualties ⬇️ 36% - fatal/serious injuries ⬇️ 34% - child casualties ⬇️ 46% - child deaths ⬇️ 75% - walkers, cyclists, motorcyclists killed/seriously injured ⬇️ 28% etsc.eu/20mph-limits...
20mph limits in London linked to sharp fall in road injuries and deaths, new report finds
A new study published by Transport for London (TfL) has shown that the introduction of 20mph speed limits and zones on local authority-managed roads in London between 1989 and 2013 led to significant…
etsc.eu
One of my all time favourite reports includes this attempt at summarising the benefits from investment in active travel. It’s one of the best investments a government can make - something acknowledged within many of DfTs own reports. Link: www.who.int/europe/publi...
NEW: The EU is (shock horror) almost on track to meet its 2030 climate goals, officials with knowledge of data to be published next week told the FT. www.ft.com/content/4abd...
EU close to reaching climate goals despite green backlash
Bloc is within one percentage point of meeting greenhouse gas emissions reduction target by 2030
ft.com
Fewer cars. Faster travel. Less honking. Here are the things that have shifted since congestion pricing went into effect in New York.
Here Is Everything That Has Changed Since Congestion Pricing Started in New York
Fewer cars. Faster travel. Less honking. And some questions we still can’t answer.
nytimes.com
What motivates people to take action and share info about climate change? We tested 17 psychological interventions in a tournament—Discover the winners in our new paper! Out now in @pnas.org w/ @falklab.bsky.social, @michaelemann.bsky.social, & team. Thread ⤵️ 1/9 www.pnas.org/doi/10.1073/...
Behavioral interventions motivate action to address climate change | PNAS
Mitigating climate change requires urgent action at individual, collective, and institutional levels. However, individuals may fail to act because ...
pnas.org
Incredible findings on impact of LEZ & ULEZ ⬇️ significantly reduced PM10 & NO2 levels ⬇️ sick leave reduced by 18.5% ⬆️ improved general health ⬇️ reduced incidence of long-term health conditions and respiratory issues ⬆️ mental well-being & happiness 💷 est. savings exceeding £37 million per year
Ellie Fichera@elliefichera.bsky.social · last yr.Our work with Dr H Beshir now published www.sciencedirect.com/science/arti... finding productivity and well-being improvements from the introduction of low emission zones in Greater London. See also PR from University of Bath www.bath.ac.uk/announcement...
How does human behaviour shape effective climate policies? #EarthDay Professor Lorraine Whitmarsh MBE, from @cast-centre.bsky.social and @bath-iscc.bsky.social at the University of Bath, explains the vital role for consumer and business behaviour change.
Guest post: How human behaviour shapes effective climate policies - Carbon Brief
in a major review for the Climate Change Committee, my co-authors and I outlined what behavioural science can tell us about how to deliver effective climate policy
carbonbrief.org
WHEN do people change their travel habits? ⏰⌛🚗🚌🚴♀️ Loved unpacking 'moments of change' with the UK Department for Transport We asked how disrupting habits shifts travel choices: How might moving home change how you commute? Injury tamper cycling⁉️ The list goes on ⬇️🧵 🔗➡️ shorturl.at/alwIj
The Center for Decision Sciences (CDS) at Columbia Business School, directed by Prof. Eric Johnson, is hiring a full-time lab manager to start in June 2025. One-year position has the possibility of renewal. For more details opportunities.columbia.edu/cw/en-us/job... (Please share broadly)
Research Staff Assistant, Center for Decision Sciences - Manhattanville, New York, United States
Job Type: Non Union Support Staff Regular/Temporary: Temporary Hours Per Week: 35 Salary Range: $43,400 - $43,464 The salary of the finalist selected for this role will be set based on a variety of f...
opportunities.columbia.edu
"Only 16% of clean vehicle purchase incentive funds have been delivered to households in disadvantaged communities" finds evaluation of California's EV subsidies. I'm shocked - SHOCKED - that handouts to the auto industry haven't addressed inequality well www.sciencedirect.com/science/arti...
Do electric vehicle purchase incentives drive equity? The relationship between incentive policies and vehicle registration rates across California
Transportation electrification needs to occur quickly to combat climate change. To that end, clean vehicle and charging incentive policies have increa…
sciencedirect.com
US electricity demand is 𝐬𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭𝐢𝐧𝐠 📈⚡ National 5-year forecasts for electricity load are 𝟓𝐗 𝐇𝐈𝐆𝐇𝐄𝐑 than previous predictions Peak demand is set to increase by 𝟏𝟐𝟖,𝟎𝟎𝟎,𝟎𝟎𝟎,𝟎𝟎𝟎 𝐰𝐚𝐭𝐭𝐬 by 2029 That's roughly 𝟏𝟑𝐗 peak demand for NYC today 🗽 This is behavioral, so, what's driving consumption? 🛒
People think they’re more alone in supporting climate-positive action than they really are. That’s a problem, because we know people are likely to take action when they believe others are already doing so.
We Still Underestimate Others’ Support for Climate Action - by Kevin Green & Rakhim Rakhimov - Behavioral Scientist
People think they’re more alone in supporting climate-positive action than they really are. That’s a problem, because we know people are likely to take action when they believe others are already…
behavioralscientist.org
**spread the word*** Register now for the Behavioral Science and Policy Association Online Conference happening May 1-2, 2025 Register by this Friday, March 14 for early registration rates (enter code: BSPA2025EARLYBIRD). MORE INFO & REGISTRATION here: behavioralpolicy.org/events/
Events | Behavioral Science & Policy Association
Behavioral Science & Policy Association -
behavioralpolicy.org
How well do people understand the #climate impact of #behavior?🌱 In a new paper, we examine people’s climate-impact perceptions of different behaviors and lifestyles and whether these are linked to behavior and support for behavior-regulating climate policies 🧵 #GreenSky osf.io/preprints/ps...
In our increasingly distrusting and polarized society, accusations of hypocrisy are everywhere. But our drive to expose inconsistency between words and deeds can actually breed more hypocrisy! Check out this new book on hypocrisy: www.amazon.com/dp/026205094...
✨New✨ climate report makes one thing clear about Net Zero... 🔋Electrification 🔋Electrification 🔋Electrification Behaviorally: 📈 37% of CO₂ reductions come from household behavior changes 📈 72% of these reductions come from electrification: EVs (40%), heat pumps (30%). Chuffed to be cited 😊 🧵⬇️
This requires fundamental reform: EU households face electrification barriers from taxation and levy policies. EU households pay 130% more taxes, fees, levies and charges for electricity than for gas per MWh.
🔋🌡️ Energy terminology is SO complex This adds friction to green energy choices. Off-peak. Feed-In Tariffs. Demand-Flex. Smart-Meter 🥲 Rule #1 of my climate comms hacks: ✨Provide clear and simple messages✨ So, let's think of some clearer terms...🧵⬇️ Examples from🔗 www.theade.co.uk/resources/de...
Jake Reynolds@jakereynolds.bsky.social · 2y agoClimate psychologists are often the first to say: ‘information alone doesn't change green behavior’ ❌ Particularly where big cost/convenience barriers exist But 85% of us report knowing little about how to be green 📉 🔁 Follow this 🧵 for 11 climate comms hacks ⬇️ My blog on this ➡️ bit.ly/3VdcFlO
Write up (£) of the latest Civil Aviation Authority consumer survey is a reminder (if needed) that high levels of environmental concern does not tend to translate to changes in flying behaviour. Report here: www.caa.co.uk/our-work/pub...
Gen Z fly more than baby boomers despite ‘environmental concerns’
Almost three quarters of 18 to 34-year-olds travelled by plane in last year compared to half of over-55s
telegraph.co.uk
