Kat Matsa

@katmatsa.bsky.social

News & Information researcher & data enthusiast | Director @pewresearch.org | Greek Athenian

One thing we’re finding in our research: Many people feel they’re in a constant negotiation with information. Every day we’re asked to decide what to trust, what to ignore, and what deserves our attention. That’s a lot.

A thought from a recent panel on the future of news at the Embassy of Austria 🇦🇹 Our @pewresearch.org research keeps showing this: when people feel their local journalists are genuinely embedded in their community, they rate their local media more positively. 🧵

We talk a lot about “media literacy” — but do people actually experience checking the news as a skill they’ve mastered? What people describe instead often sounds like a stream of everyday judgments, made under uncertainty. That gap feels worth paying attention to.

One thing I keep noticing: “Do your own research” has become a near‑universal norm about the news. But people mean very different things by it — and that difference matters.

In @niemanlab.org predictions for journalism 2026, I share 3 forces shaping news: 1️⃣ AI as a news interface 2️⃣ Influencers as anchors 3️⃣ Trust gaps in a polarized world At @pewresearch.org ✔️ 38% of adults <30 get news from influencers ✔️ Trust in national news is declining ✔️ AI adoption is coming fast

Nieman Lab@niemanlab.org · 8mo ago

@katmatsa.bsky.social: “For many younger audiences, the ‘news anchor’ is now a TikTok personality, a YouTube commentator, or a podcaster with a loyal following.” www.niemanlab.org/2025/12/ai-s...

What does the future of news look like? Our new @pewresearch.org study shows young adults stand out: • Follow news less closely • Get news incidentally—esp. via social media • Trust social media as much as national news orgs • Have a broader definition of “journalist” Full report → pewrsr.ch/4rFixD0

Young Adults and the Future of News

U.S. adults under 30 follow news less closely than any other age group. And they’re more likely to get (and trust) news from social media.

pewresearch.org

📊 New @pewresearch.org data on news + social media: • 20% of U.S. adults regularly get news on TikTok (3% in 2020) • Under-30s: 43% • 55% of TikTok users get news on the app 🔗 pewrsr.ch/49Er7sE Other sites: Facebook (38%), YouTube (35%), Instagram (20%), X (12%), Bluesky (2%) 🔗 pewrsr.ch/46zu9h4

1 in 5 Americans now regularly get news on TikTok, up sharply from 2020

Among adults under 30, 43% say they regularly get news from TikTok, up from 9% in 2020.

pewrsr.ch

Today we released a major @pewresearch.org survey of LGBTQ adults looking at: ▶️ Views of social acceptance for LGBTQ people ▶️ Personal experiences with acceptance, discrimination ▶️ Experiences with coming out ▶️ Identity ▶️ Community, friends and LGBTQ spaces Read on for findings from each section.

The Experiences of LGBTQ Americans Today

How lesbian, gay, bisexual, transgender and queer adults view the impact of Obergefell and social acceptance for LGBTQ people more broadly 10 years after the Supreme Court decision legalizing same-sex...

pewresearch.org

We shared insights from a few @pewresearch.org studies at this year’s #AAPOR25 on how people get news. Sharing if anyone wants to dive deeper! • What’s news: pewrsr.ch/4m7tpXf • Getting news on TikTok, X, Facebook & IG: www.pewresearch.org?p=169348 • The rise of news influencers: pewrsr.ch/4emDUB2

How Americans Get News on TikTok, X, Facebook and Instagram

X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.

pewresearch.org

‼️ I am so proud of this work. A thorough analysis of what is news. 👏 Kudos to @kirstenaeddy.bsky.social for leading the project for over a year!

Kirsten Eddy, Ph.D.@kirstenaeddy.bsky.social · last yr.

And just like that, over a year of work from our team is out in the world! Our latest @pewresearch.org data essay, part of the Pew-Knight Initiative, explores how Americans decide what "news" means to them – and how it fits into their lives in the digital era. www.pewresearch.org/journalism/2...

🌟 Excited for #AAPOR next week! 📅 Thurs May 15 ⏰8:30–10:00 AM📍Regency B Presenting: Media Trust & Info Quality in the Digital Age 📅 Fri May 16 ⏰8:30–10:00 AM📍Midway Suite 3/4 Moderating: Designing & Assessing Surveys about Pol Opinion Lots of @pewresearch.org folks will be there. Let’s connect!

🚨 As the NPR/PBS funding debate continues, here’s @pewresearch.org data: 🔹 43% of Americans support the funding to continue 🔹 24% oppose it 🔹 33% unsure 🔹 20% get news from NPR; 21% from PBS 📝 In all questions, there are clear partisan splits. More data here: pewrsr.ch/41Mldne

Americans more likely to support than oppose continuing federal funding for NPR and PBS

Republicans are much more likely than Democrats to support ending federal funding for public media.

pewrsr.ch

🚫SCOTUS green-lights #TikTokBan. Read our research showing TikTok turned into a news hub for 52% of its users-without relying solely on traditional journos & often mixing news with celebrity gossip, humor & memes. The news landscape has been shifting. 💡More findings here➡️https://pewrsr.ch/3PG3Hdx

On World Press Freedom day, majority of Americans see the press as highly important to society’s well-being. But many express concerns about potential restrictions in the US – say that political & financial interests have a lot of influence on news orgs. www.pewresearch.org?p=141366

Most Americans say a free press is highly important to society

Ahead of World Press Freedom Day, 73% of U.S. adults say the freedom of the press is extremely or very important to the well-being of society.

pewresearch.org