Kevin Mellet

@kevkerkev.bsky.social

Associate Prof. of Sociology at Sciences Po / Centre de Sociologie des Organisations Internet & social sciences / Market Studies / Marketing Studies

Everybody in the "climate space" (which means everyone on earth...) needs to understand these mind-blowing figures. Google's "total electricity consumption jumped from 31 terawatt hours (TWh) in 2024 to 43 TWh in 2025." In ONE year. The AI corporate arms race is eating the world.

Ketan Joshi@ketanjoshi.co · last mo.

NEW BLOG FOR YOU Google's energy consumption numbers in their new climate report are mind-blowing. 2 years ago they flipped from linear to exponential growth, and their climate impact is blowing out, too. A WILD testament to the obscene bloat and waste of GenAI: ketanjoshi.co/2026/07/01/g...

a chart showing google's rising energy consumption - huge, and rising faster than ever before

Just announced: OpenAI plans to lease a 9.2 gigawatt 100% fossil-fuelled data centre on Ohio. Its emissions will be between 20 - 37 MTCO2-e - somewhere between the total grid emissions of France -> Netherlands As much GHGs as 9.5 average coal plants. Will raise US total emissions by 0.5%

OpenAI in talks to lease 10GW data center from SB Energy in Ohio
Data center project on federal land in the state

June 10, 2026 By Georgia Butler  Have your say
OpenAI is in discussions regarding leasing a proposed 10GW data center being developed by SB Energy in Ohio.

The data center project in question is on federal land - owned by the US Department of Energy - at the Portsmouth Site in Pike County, Ohio.40
41
46
47
48
49
Israel
Netherlands
Qatar
Czechia
Singapore
Oman
Morocco
Chile
Serbia
France
40.45
34.22
32.67
30.31
29.9
28.77
26.54
25.62
25.48
23.6210M
gas-fueled cars driven
for one year
185B
84B
kilometers driven by an
average gas-fueled car
27M
round-trip flights
from JFK to LAX for
a single business
class passenger
51M
round-trip flights
from JFK to LAX for
a single economy
class passenger
Golden Gate Bridges
of steel produced
370M
kilograms of beef
cups of average
strength coffee

OpenAI pirated large numbers of books and used them to train models. OpenAI then deleted the dataset with the pirated books, and employees sent each other messages about doing so. A lawsuit could now force the company to pay $150,000 per book, adding up to billions in damages.

What do marketers do? What is the sociology of marketing about? Could this cultural and behavioural engineering, historically constructed to promote affluent consumption, be geared towards sufficiency? Some clues in this blog post, and longer answers in the book! www.politybooks.com/blog-detail/...

Marketing: A Sociological Approach - Polity

by Kevin Mellet Marketing, which brings together a vast range of professions, know-how and devices, extends its hold over us. But what is marketing? How has it been constructed, disseminated and impos...

politybooks.com

Come to America, students of the world, and learn about our great democratic traditions and commitment to free speech! But be careful — with a technology that would make Orwell blush, Little Marco will be watching your every word.

Rubio Orders U.S. Diplomats to Scour Student Visa Applicants’ Social Media

The order comes as President Trump expands deportation efforts, including of students who have spoken out in support of Palestinians during Israel’s war in Gaza.

nytimes.com