In building the story of climate and food messaging, researchers J. Jacquet and @loredanaloy.bsky.social document archival communication strategies from the beef industry: - Questioning dietary change impact - Minimizing carbon outputs - Hiring internal experts news.miami.edu/rosenstiel/s...
Study documents beef industry group’s early efforts to counter climate concerns
Archival research shows how a cattle industry group used public relations to counter early climate concerns.
news.miami.edu