Louis Gray

@louisgray.com

15 year Googler: Data Cloud Marketing. Dad to 3 teenagers. Baseball, puppies, analytics. In that order.

In the Web 2.0 era, when all of us were blogging, commenting and absorbing everyone's thoughts in RSS feeds, one of the most fun features was seeing shared items from our friends. I've set up @lgstream.bsky.social to bring back that Web 2.0 goodness. It's a fun way to discover new voices and ideas.

Me: I'm going to be super productive today at work. My kid: I have an issue and have to go to urgent care. Also: the power is out at home.

@keithlaw.bsky.social every time I run into True Faith by New Order, I am reminded of your post from ages ago on Twitter that it was the one perfect song. My counter, albeit in agreement with yours, is Come Undone by Duran Duran. They are sister songs of sorts. Perfection of the era.

My daughter sent an innocent photo of her and her friend enjoying Lake Tahoe. I used AI to make it appear that she was driving a Cybertruck instead. Dad trolling for the win.

Was having a conversation with an early career teammate today, and Google Reader came up. I explained its history, needed as it was sunset when she was in fifth grade. Later, we were discussing upcoming concerts, and I said I'd gotten tickets to Moby at the Rose Bowl. Her: Who's Moby? 🪦

The new BMW 3 series is available in both gas and EV variants. The EV variant: 💸 - $4k cheaper than the gas M variant w/ same performance 🏃‍♂️- gets over 400 miles of range and ⚡️ - can add 200 miles in 10 minutes of charging It’s time to stop making gas cars. apple.news/Az8vujjaVS72...

BMW built the same car for gas and electric. The EV is $4,400 cheaper. — TechCrunch

The new BMW 3 Series shows just how quickly EVs have caught up to fossil fuel vehicles on pricing.

apple.news

Google announces Gemini 4 Argon as its new frontier model 9to5google.com/2026/09/30/g... "Gemini 4 Argon is Google’s “next era of frontier intelligence” and built for “deep reasoning across complex, long-horizon workflows.” /by @technacity.bsky.social for @9to5google.com

Google announces Gemini 4 Argon as its new frontier model

Gemini 4 Argon is Google’s “next era of frontier intelligence” and built for “deep reasoning across complex, long-horizon workflows.

9to5google.com

"Reddit says RSS has now become a “common surface for large-scale scraping and automated abuse,” which is why it’s made the decision to wind down RSS feeds on its platform." Reddit is killing RSS feeds and ending public API access because of AI bots techcrunch.com/2026/09/30/r...

Reddit is killing RSS feeds and ending public API access because of AI bots | TechCrunch

Reddit is ending support for RSS feeds, as the company continues tightening access to its trove of user-generated content.

techcrunch.com

"All of this was avoidable. None of it is surprising. And it leaves big, big question marks about whether American firms can stay relevant globally." America's Clean Car Retreat Is Complete. The World Will Move On Without Us insideevs.com/features/809... /by @mackhogan.bsky.social @insideevs.com

America's Clean Car Retreat Is Complete. The World Will Move On Without Us

The U.S. just loosened fuel economy rules, slowing the auto industry's transition to EVs. But Europe and China aren't going to wait up for us.

insideevs.com

I've published detailed notes and an annotated transcript to accompany the video of the keynote I gave at @wearedevelopers.bsky.social World Congress North America in San Jose on Friday - here's my rundown of everything that's happened with LLMs in 2026 so far simonwillison.net/2026/Sep/27/...

2026 in LLMs (so far)

On Friday I gave the closing keynote at the WeAreDevelopers World Congress North America in San Jose. I tied together the key trends from the past year into a chronological …

simonwillison.net